2019 Accelerate! Conference & Expo • Women In Trucking Association
Attracting & Retaining Women Drivers: Avoid These 5 Common Mistakes
Beth Potratz, President & CEO, Drive My Way
© 2019 DRIVE MY WAY, INC. | CONFIDENTIAL | NOT FOR DISTRIBUTION
2019 Accelerate! Conference & Expo • Women In Trucking Association
What You Will Learn Today
Evolve your company culture to embrace women drivers
Improve your work/life balance by offering flexible work options
Implement women driver advancement programs
Evolve your recruiting voice and showcase women when marketing
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2019 Accelerate! Conference & Expo • Women In Trucking Association
EMPLOYEES ARE NOW CONSUMERS!
1-1 RELATIONSHIPS PERSONALIZATION PREFERENCES DATA DRIVEN DECISIONS
My Life. My Job. My Way.
The World of Work is Changing
© 2019 DRIVE MY WAY, INC. | CONFIDENTIAL | NOT FOR DISTRIBUTION
2019 Accelerate! Conference & Expo • Women In Trucking Association
2019 Global Talent Trends Study by Mercer
2019 Top Talent Risks
© 2019 DRIVE MY WAY, INC. | CONFIDENTIAL | NOT FOR DISTRIBUTION
2019 Accelerate! Conference & Expo • Women In Trucking Association
Despite comprising 47% of the population, women only hold nearly 8% of truck driving jobs.
Women represent a massive pool of untapped potential in the workforce which could address the driver shortage.
The data suggests that women alone could fix the driver shortage if those numbers increased.
The State of the Industry
8%
92%
CDL Trucking Jobs
Women Men2019 WIT Index reported by NTI
© 2019 DRIVE MY WAY, INC. | CONFIDENTIAL | NOT FOR DISTRIBUTION
2019 Accelerate! Conference & Expo • Women In Trucking Association
Why Add Women to Your Fleet?
Women stay with a fleet longer Women value goals and teamwork
Women engage in less risky driving Women are more engaged at work
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2019 Accelerate! Conference & Expo • Women In Trucking Association
• Conducted by Drive My Way• Summer 2019• >300 Respondents•What matters most when
looking for a position?87%
13%
Respondents
Male Female
Driver Lifestyle & Job Happiness Survey
© 2019 DRIVE MY WAY, INC. | CONFIDENTIAL | NOT FOR DISTRIBUTION
2019 Accelerate! Conference & Expo • Women In Trucking Association
Women: Slightly More Satisfied with Support at Work
Question Women % Agree (strongly/somewhat agree)
Men % Agree(strongly/somewhat agree)
I am given the information I need to succeed in my job 69% 66%
I am given the equipment I need to succeed in my job 76% 67%
My dispatcher helps me succeed in my job 62% 52%Source: Drive My Way’s 2019 Driver Happiness Survey
© 2019 DRIVE MY WAY, INC. | CONFIDENTIAL | NOT FOR DISTRIBUTION
2019 Accelerate! Conference & Expo • Women In Trucking Association
And Satisfied with Pay & Work Flexibility
Question Women % Agree (strongly/somewhat agree)
Men % Agree(strongly/somewhat agree)
I feel that I am appropriately compensated for my work 62% 45%
I am paid on a timely basis 86% 81%
The company understands when I request time off 72% 68%Source: Drive My Way’s 2019 Driver Happiness Survey
© 2019 DRIVE MY WAY, INC. | CONFIDENTIAL | NOT FOR DISTRIBUTION
2019 Accelerate! Conference & Expo • Women In Trucking Association
And Exhibit Higher Satisfaction and Retention
Question Women % Agree (strongly/somewhat agree)
Men % Agree(strongly/somewhat agree)
I would like to work with this company for a long time 59% 47%
I have looked for other jobs in the last three months 34% 49%
I’d recommend the company as a great place to work 55% 52%
Overall, I am happy with this job 62% 53%Source: Drive My Way’s 2019 Driver Happiness Survey
© 2019 DRIVE MY WAY, INC. | CONFIDENTIAL | NOT FOR DISTRIBUTION
2019 Accelerate! Conference & Expo • Women In Trucking Association
What Matters Most to Women
Most Important Job Considerations For Women(1-5, 5 = Matters Greatly)
The safety features of the equipment I am provided (4.6)
The support I’m provided on the road (4.6)
The in-cab equipment I’m provided on the road (4.5)
Source: Drive My Way’s 2019 Driver Happiness Survey
© 2019 DRIVE MY WAY, INC. | CONFIDENTIAL | NOT FOR DISTRIBUTION
2019 Accelerate! Conference & Expo • Women In Trucking Association
What Matters Most to Women Compared to Men
Biggest Gender Differences(1-5, 5 = Matters Greatly)
The frequency I am required to be away from home(3.9 female vs. 4.3 male)
The type of haul I’m driving (4.0 female vs. 3.7 male)
The safety features of the equipment I am provided(4.6 female vs. 4.2 male)
Source: Drive My Way’s 2019 Driver Happiness Survey
© 2019 DRIVE MY WAY, INC. | CONFIDENTIAL | NOT FOR DISTRIBUTION
2019 Accelerate! Conference & Expo • Women In Trucking Association
Women Know What They Want & Don’t Want
72.0%
56.0%
68.0%
12.5%
20.8%
28.0%
44.0%
24.0%
87.5%
79.2%
8.0%
L I V E S T O C K
O V E R - S I Z E D / O V E R - D I M E N S I O N A L
H E A L T H I N S U R A N C E P R O V I D E D
R I D E - A L O N G P R O G R A M
N O T O U C H F R E I G H T J O B S
JOB ASPECTS: MUST HAVES & WON'T CONSIDERMust Have Would Consider Won't Consider
Source: Drive My Way’s 2019 Driver Happiness Survey
© 2019 DRIVE MY WAY, INC. | CONFIDENTIAL | NOT FOR DISTRIBUTION
2019 Accelerate! Conference & Expo • Women In Trucking Association
How to Appeal to Women Drivers
•Women have different concerns than male drivers• Policies, rules, and norms
need to appeal to women•Willingness to change• Understanding their reasons
for turnover
© 2019 DRIVE MY WAY, INC. | CONFIDENTIAL | NOT FOR DISTRIBUTION
2019 Accelerate! Conference & Expo • Women In Trucking Association
Appealing to Women: Equipment
• Cab ergonomics• Truck maintenance • Cabin accessories•Mechanical training
© 2019 DRIVE MY WAY, INC. | CONFIDENTIAL | NOT FOR DISTRIBUTION
2019 Accelerate! Conference & Expo • Women In Trucking Association
Appealing to Women: Safety
• Safer drivers• Safe environment
Research shows that women tend to be safer truck drivers who abide by the speed limits and get into less accidents
© 2019 DRIVE MY WAY, INC. | CONFIDENTIAL | NOT FOR DISTRIBUTION
2019 Accelerate! Conference & Expo • Women In Trucking Association
Appealing to Women: Supportive Culture
•Work relationships• Accepted into culture• Paired with women drivers
© 2019 DRIVE MY WAY, INC. | CONFIDENTIAL | NOT FOR DISTRIBUTION
2019 Accelerate! Conference & Expo • Women In Trucking Association
The 5 Common Mistakes Companies Make When Attracting
and Retaining Women Drivers
2019 Accelerate! Conference & Expo • Women In Trucking Association
1. Not Offering Flexible Work Options
• Home time• Local opportunities• Smart route scheduling •Work-life balance
© 2019 DRIVE MY WAY, INC. | CONFIDENTIAL | NOT FOR DISTRIBUTION
2019 Accelerate! Conference & Expo • Women In Trucking Association
Ideas to Apply at Your Company
Smart Route Scheduling Software Travel Companion Program
Take Home Truck Program Extended Paid Maternity Leave
More Paid Time Off & Paid Holidays Multiple Shifts: Flexible Schedules
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© 2019 DRIVE MY WAY, INC. | CONFIDENTIAL | NOT FOR DISTRIBUTION
2019 Accelerate! Conference & Expo • Women In Trucking Association
2. Not Showcasing Women in Advertising
• Clearly communicate mission• Feature women in
advertising• Evolve company voice
© 2019 DRIVE MY WAY, INC. | CONFIDENTIAL | NOT FOR DISTRIBUTION
2019 Accelerate! Conference & Expo • Women In Trucking Association
Ideas to Apply at Your Company
Imagery and Voice
Testimonials
Careers Page
Company About Page
Advertising
Company Overview Video
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© 2019 DRIVE MY WAY, INC. | CONFIDENTIAL | NOT FOR DISTRIBUTION
2019 Accelerate! Conference & Expo • Women In Trucking Association
Examples of Companies Doing it Right
© 2019 DRIVE MY WAY, INC. | CONFIDENTIAL | NOT FOR DISTRIBUTION
2019 Accelerate! Conference & Expo • Women In Trucking Association
3. Not Offering Advancement Options for Women
•Women in leadership roles• Advancement in the
organization•Women engagement
programs• Driver retention initiatives
© 2019 DRIVE MY WAY, INC. | CONFIDENTIAL | NOT FOR DISTRIBUTION
2019 Accelerate! Conference & Expo • Women In Trucking Association
Ideas to Apply at Your Company
Mentorship Opportunities Mobility in Company
Women in Management Roles Driver Ambassadors for Women
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© 2019 DRIVE MY WAY, INC. | CONFIDENTIAL | NOT FOR DISTRIBUTION
2019 Accelerate! Conference & Expo • Women In Trucking Association
4. Not Asking for Feedback from Women Drivers
• Job satisfaction• Future outlook on position• Satisfaction with
management and/or dispatcher
© 2019 DRIVE MY WAY, INC. | CONFIDENTIAL | NOT FOR DISTRIBUTION
2019 Accelerate! Conference & Expo • Women In Trucking Association
Ideas to Apply at Your Company
Monthly One-on-One Meetings Performance Reviews
Career Path Planning Annual Compensation Review
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© 2019 DRIVE MY WAY, INC. | CONFIDENTIAL | NOT FOR DISTRIBUTION
2019 Accelerate! Conference & Expo • Women In Trucking Association
5. Not Squashing Skepticism from Other Employees
• Derogatory or negative comments from male drivers • Constant pulse•Management support
© 2019 DRIVE MY WAY, INC. | CONFIDENTIAL | NOT FOR DISTRIBUTION
2019 Accelerate! Conference & Expo • Women In Trucking Association
“When a female professional driver pulls into a loading dock, she’s often met with skepticism from the men around her, who watch her as she backs the rig.”
Examples of Skepticism
“I’ve had men tell me, ‘Why aren’t you home having babies?’ And they are usually the older men who are in their 50s and 60s.”
© 2019 DRIVE MY WAY, INC. | CONFIDENTIAL | NOT FOR DISTRIBUTION
2019 Accelerate! Conference & Expo • Women In Trucking Association
Ideas to Apply at Your Company
Support Women from Top Down Focus on an Inclusive Workplace
Don’t Permit Negative Comments Incorporate Women in Your Mission
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© 2019 DRIVE MY WAY, INC. | CONFIDENTIAL | NOT FOR DISTRIBUTION
2019 Accelerate! Conference & Expo • Women In Trucking Association
Examples of Companies Doing it Right
© 2019 DRIVE MY WAY, INC. | CONFIDENTIAL | NOT FOR DISTRIBUTION
2019 Accelerate! Conference & Expo • Women In Trucking Association
How Do You Compare to Benchmarks?
Professional Development
Flexible Work Options
Top Pay & Benefits
Career Advancement & Mentoring
Equipment Designed for Women
Diverse Population & Culture
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© 2019 DRIVE MY WAY, INC. | CONFIDENTIAL | NOT FOR DISTRIBUTION
2019 Accelerate! Conference & Expo • Women In Trucking Association
How Do You Compare to Benchmarks?
Annual Women in Trucking Top 50 Companies for Women
Diverse Population & CultureTop Pay & Benefits
Flexible Work OptionsProfessional Development Career Advancement Mentoring
Equipment Designed for Women
A few of the 2019 Carriers Chosen• Garner Trucking• National Carriers• Paper Transport• Prime• Total Transportation
© 2019 DRIVE MY WAY, INC. | CONFIDENTIAL | NOT FOR DISTRIBUTION
2019 Accelerate! Conference & Expo • Women In Trucking Association
How Drive My WayIs Changing the Industry
Making Hiring Personal Again
Matching truck drivers with jobs they will love!
Making hiring personal again for drivers and carriers by creating
meaningful connections that turn into lasting relationships
© 2019 DRIVE MY WAY, INC. | CONFIDENTIAL | NOT FOR DISTRIBUTION
2019 Accelerate! Conference & Expo • Women In Trucking Association
DON’T JUST TAKE OUR WORD FOR IT
T H E M A R K E T R E S P O N S E
Drive My Way matched me with the perfect job that I needed for my lifestyle, my career, and my family.
—Lawrence Kilgore, CDL A Driver
© 2019 DRIVE MY WAY, INC. | CONFIDENTIAL | NOT FOR DISTRIBUTION
2019 Accelerate! Conference & Expo • Women In Trucking Association
Beth Potratz, CEO | 3711 Chester Ave, Cleveland, OH 44114 | 800-411-5840 | drivemyway.com
IT’S TIME FOR SOMETHING NEW… START RECRUITING FOR RETENTION!
© 2019 DRIVE MY WAY, INC. | CONFIDENTIAL | NOT FOR DISTRIBUTION
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