Smart Social Media Marketing for You!
The New Client• Well versed in online research• Prefers visual stories over text• Wants facts over selling points• Connected• Doesn’t trust advertising• Trusts opinions by word-of-mouth over marketing
messages, and has access to it• Needs immediate call to action• Expects immediate response• Wants to be engaged and have a say• Wants to know all facts, and make educated
decisions• Accesses non-traditional media as much as
traditional news outlets, if not more
A New Approach to Marketing
• Inform & educate – don’t sell
• Develop visual messages
• Ask opinions and suggestions
• Build a system of quick response
• Enable online word-of-mouth
• Capture interest and commitment immediately
How Can We Do That?
Social Media Marketing
What is Social Media?
Social media describes the online technologies and practices that people use to share opinions, insights, experiences, and perspectives.
Social media can take many different forms, including text, images, audio, and video.
Source: Wikipedia
Over 47 million members in over 200 countries
Over 500 million members across the world
Every minute, 13 hours of video is uploaded to YouTube.
Source: guardian.co.uk
If Facebook were a country, it would be the third most populated in the world
Guess which segment is the fastest growing on Facebook…….
Did you guess between 15 and 30 years old?
Women between 45 and 55
World’s Second Most Popular Search Engine
Who’s On Social Media?
• Realtors®• Brokers• Consumers• Realtor ® Associations
• Vendors• Neighbors• Media Representatives• Industry Professionals
Many you know, and those you want to get to know
1. Sphere of Influence
2. Word of Mouth
3. Free or Inexpensive
4. Networking and Support
5. Feedback & Opinions
6. Be the News Source
7. Avoid Out of Sight, Out of Mind
8. Professional Connections
9. Monitor & Interact
10. Publicity through Non-Traditional Media
Available Social Media Platforms
Social Media
Communication
BlogsSocial
NetworkingMicro-
Blogging
Multimedia
Photo Sharing Video Sharing Presentations
What’s a Blog and Why Should I have One?
• No (or at least little) HTML knowledge required• Online News Center• Enable Subscription to News• Easy to distribute links on other platforms
Message Approach
Platform Approach
Syndication Link
Platform Approach
www.stagedhomes.com/blog
Platform Approach
www.stagedhomes.com/blog
Platform Approach
Platform Approach
Platform Approach
Platform Approach
Syndication Link
Integrated Approach to Social Media: Treat every platform as your first handshake with a potential customer
Facebook Profile Vs. Page
Your Facebook profile allows you to access profiles of Facebook friends
A Facebook page doesn’t.
Facebook Vs. LinkedIn
Professional Vs. Personal
Reasons for Failure With Social Media
• Nobody knows you’re on social media platforms• Unable to convert visitors and fans to clients• Lack of strategic approach to support business goals• Too promotional• Not responsive enough
Brand Integrity
Social Media =
Virtual Cocktail Party
Choose Your Content CarefullyAvoid content through which consumers and other professionals may obtain a negative perception of you.
Opinions – Politics – Religion – Online Groups and Associations – Humor – Pictures
Guilty by Association
Your Online Content May Last Forever
Social Media Marketing 101
Always Ask:
Would you be comfortable with your blog post published on the front page of the New York Times?
Social Media Time Management1. Set Goals, and Enter to Execute2. Define the Purpose of Your Networks3. Limit Your Time4. Be a Resource, Not a Chatterbox5. Publish Once, Appear Everywhere6. Allow Readers to Subscribe to New Blog
Posts
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