yourskills
REboot
A S KE D U C AT I O N
SEMINARS 2018
S I M O N E L L I S
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E D U C A T I O N
Education has always been at the heart of our industry. It’s only through acquiring the knowledge and skills to master our craft that we are then able to re-invent, innovate and blaze a trail.
This year, ASK has also undergone a bold re-invention of its own. A stripped back, streamlined structure means our education journey is easier than ever to follow, while the focus on our core essentials of color, care and styling.
It’s this spirit of re-invention that sees our education programme offer you fresh ways of learning, either physically via our cutting-edge seminars and digitally.
Today, if you blink you’ve already missed the latest trends. In a digital world that’s more connected than ever before, new has been and gone and next is happening right now. It’s why the power to innovate and re-invent has never been more essential. It’s why we’re offering digital courses for the first time. It’s why we don’t just ask you “so what’s next”, but inspire you to define your own future because your success is our success.
T H E K E Y T O S U C C E S SH A I R D R E S S I N G A N D FA S H I O N H AV E B E E N I N T E R T W I N E D F O R
G E N E R AT I O N S B U T S O C I A L M E D I A H A S H E I G H T E N E D T H E S P E E D AT W H I C H B O T H A R E E V O LV I N G . T H E Q U E S T I O N I S , A R E Y O U
R E A D Y T O A D A P T A N D D E L I V E R T H E L AT E S T C O L O R S , C U T S A N D S T Y L E S T O Y O U R C L I E N T S ?
educationREimagine CORPORATE V
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STYL
ING
BACK
BAR
COLO
RMET
HODO
LOGY
A S K M E T H O D O L O G Y
A S K O N L I N E T O O L S
T R E N D L A B
C O L O R
B A C K B A R
S T Y L I N G
A M B A S S A D O R S
N A T I O N A L A S K T E A M
N A T I O N A L A M B A S S A D O R S
S H A P I N G F U T U R E S
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P R O G R E S S I V E L E A R N I N G
A C H I E V E P E A K P E R F O R M A N C E L E V E L S I N T H E K E Y A R E A S O F P R O F E S S I O N A L C R A F T S M A N S H I P !
A S K E D U C AT I O N I S C O M M I T T E D T O E X C E L L E N C E I N T E A C H I N G A N D L E A R N I N G . D Y N A M I C E D U C AT I O N , B R E A K I N G T H E B O U N D A R I E S O F
K N O W L E D G E , S K I L L S A N D C R E AT I V I T Y. D E F I N I N G W H AT ’ S N E X T. S TA R T Y O U R L E A R N I N G T R A N S F O R M AT I O N A N D G E T R E A D Y F O R A N I N S P I R I N G
J O U R N E Y W I T H T H E A C A D E M Y O F S K I L L S A N D K N O W L E D G E .
performanceRE-establish
E M P O W E R I N G E D U C A T I O N F O R T R U E P R O F E S S I O N A L S
T O PPushing the creative
hairdresser focusing on CREATIVE expression and experimentation
E X P E R TExploring new ideas and approaches to reinforce and refine CREATIVE SKILLS
A D V A N C E DProduct knowledge and skills to improve
your in-salon service level
E S S E N T I A LFoundation to
establish confidence and knowledge
H O L I S T I C M E T H O D O L O G Y
D I S C O V E R T H E C O M P R E H E N S I V E S E L E C T I O N O F S A L O N E D U C AT I O N A N D H A I R D R E S S I N G C O U R S E S O N C O L O R , C A R E , S T Y L I N G A N D L E A R N T O M A S T E R P R O F I TA B L E S E R V I C E S ,
I N N O VAT I V E T E C H N I Q U E S A N D P R O D U C T E X C E L L E N C E .
B U S I N E S SMaximise and exploit your full business potential
C O N S U L T A T I O NDevelop commercial
in-salon services to maximise revenue
educationREvolutionise
E S S E N T I A L S K I L L SImprove your everyday skill set and knowledge at every level
journey
P U S H I N G T H E O R D I N A R Y T O T H E E X T R A O R D I N A R Y
your
E S S E N T I A L L O O K SBring the catwalk to your salon and create looks to stand out.
C R E A T I V I T YEnhance your technical
skills, vision and unleash your creative potential
LOW RES - SCREEN SHOTS
LOW RES - SCREEN SHOTS
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A S K D I G I T A L digitalcontentRElevant
A S K E D U C A T I O N B L O G Utilizing digital technology to enhance creativity
and strengthen the education experience,
the ASK Education Blog provides professionals with
education to improve techniques and client service
skills. Offering access to a complete library of articles,
inspirational videos and step-by-steps, as well as trend
and business inspiration. Join the experience and get
inspired online: www.schwarzkopf-professional.com
and select the Education tab.
T H E F U T U R E I S N O W Schwarzkopf Professional introduces the new eAcademy,
the digital evolution in hairdresser training – designed to
meet all your educational needs wherever whenever.
– Hair knowledge
– Product information
– Video tutorials
– Self-assessments
– 15 language versions
Register now on www.ask-elearning.com
J O I N O U R E - A C A D E M Y C O M M U N I T Y As a registered user, you have the following benefits:
– Traffic light system that shows the
status of your e-Learning journey.
• Still to do
• Not yet completed
• Completed
– Test scores
– Assessment progress scale
– Schwarzkopf Professional certificate
for every test passed
E D U C A T I O N A T Y O U R F I N G E R T I P SExpand your knowledge within a vibrant
online learning environment. Get inspired
by Schwarzkopf Professional’s vast array
of mobile APPs, Blogs and Online Videos.
P O P U L A R D I G I T A L A P P S :
A S K A C A D E M Y A P PFind your Academy
Explore our seminars
Send a booking request
Receive the latest updates
Meet your team
E S S E N T I A L L O O K S A P PLatest trends displayed on your iPad
Essential Looks trend directions
Includes latest cut & color techniques
360˚ cut, color and style consultation
HOT news from the catwalk
H O U S E O F C O L O R A P PDeveloped by colorists for colorists
Detailed client consultation
Suggests the perfect formula for each client
Create an online client history
Experience latest trend-colors
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V I R A LT R E N D SI N R E A L
T I M E
hairstylesREinventing
Trend Lab is cutting edge when it comes to next generation industry education.
Webinars, product demonstrations and how-to tutorials are now available on
Schwarzkopf Professional’s e-Acadamy and social media channels to motivate
hairdressers to embrace the latest hair and hair color trends, enhance their
technical and creative skills and drive their business.
This multi-functional digital content facility boasts a dynamic and inspiring
environment, a fusion of New York loft-style design with state of the art digital
functionality. It also acts as the perfect platform to showcase the exciting work of
Schwarzkopf Professional’s digital hairdressing influencers and upcoming stars.
The concept is simple; we produce inspirational and impactful
industry content, inspired by the world of fashion, celebrity and
social media and broadcast it in real time!
Welcome to the future of digital Education!
http://ask-elearning.com
W E S H A R E A PA S S I O N F O R C O L O R A C R O S S A L L T O U C H - P O I N T S , T H R O U G H P R O D U C T S , L O O K S , S E R V I C E S A N D T E C H N I Q U E S . I N S P I R I N G C O L O R I S T S A R O U N D T H E G L O B E T O T U R N T H E I R
C O L O R V I S I O N I N T O E V E RY D AY R E A L I T Y.
C O L O R
C O M P L E M E N T Y O U R C O L O R E X P E R T I S EB Y E X P E R I E N C I N G
T H E L AT E S T O N L I N E L E A R N I N G
color expertiseREvitalise
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D U R A T I O N : 1 D A Y
I N V E S T M E N T : $ 1 9 5
L O C A T I O N : T O R O N T O A S K A C A D E M Y
D A T E S : 1 0 J U N
If you want to push your creative boundaries you have
to learn the basics. Interactive sessions will explore how
to use different color products and their shade charts,
illustrate how and where color products work on hair and
the different ways depth and tone can be used to create
a perfect color - from consultation and product choice for
your clients, through to stunning final results.
C O L O R D E C O D E D
I N T R O T O C O L O R
D U R A T I O N : 1 D A Y
I N V E S T M E N T : $ 1 9 5
L O C A T I O N : T O R O N T O A S K A C A D E M Y
D A T E S : 0 7 M A Y
Learn how to gain maximum product success! Be
inspired by the latest groundbreaking innovations and
technology from Schwarzkopf Professional. Interact and
get to grips with new launches in this interactive seminar.
Communicate brand new ideas and convince clients of
your vision. Learn the details of every range and advise
clients on the right color brand with confidence.
C O L O R D E C O D E D
I N N O V A T I O N E X P L O R E R
A S K E D U C A T I O N S E M I N A R S 2 0 1 8
C O L O R D E C O D E D
COLOR EDUCATIONCOLOR EXPERTISE
Broaden and refresh your skills with this intense, three-
day program. This seminar provides a solid foundation,
addressing the core elements to a successful color
formulation – all in one comprehensive seminar.
Each day you will practice what you have learned on
mannequins and live models.
Day 1:
1. Structure of the hair
2. Theory of color: Principles of color, the color wheel,
client analysis
3. IGORA numbering system: Features & benefits,
IGORA ROYAL
4. Formulations and application
Day 2:
1. IGORA products
2. Color – Test lab
3. Consultation & diagnosis
Day 3:
1. Theory: Color psychology, natural hair, artificial color
2. Corrective Color: Pre-pigmentation, high lifting and pre-
lightening, removal of color, hints and tips
C O L O R D E C O D E D
F U N D A M E N T A L S O F C O L O R
D U R A T I O N : 3 D A Y S
I N V E S T M E N T : $ 3 9 5
L O C A T I O N : T O R O N T O A S K A C A D E M Y
D A T E S : 0 5 – 0 7 M A R
1 6
R O Y A LM A S T E R
A C A D E M Y
A S K E D U C A T I O N S E M I N A R S 2 0 1 8A S K E D U C A T I O N S E M I N A R S 2 0 1 8 COLOR EDUCATIONCOLOR EXPERTISE
C O L O R D E C O D E D
Be the best … know it all! The Schwarzkopf
Professional ROYAL MASTER ACADEMY is innovative
in its approach to learning. Each module represents
a holistic attitude to acquire color knowledge. Absorb
and comprehend the entire IGORA color spectrum.
Acquire a 360º view of color and understand how it
becomes an intrinsic part of our individual expression,
which is vital to spotting trends and translating fashion
into wearable styles that correspond with clients’
personalities and lifestyles. Our experts will take you
on a color journey to inspire, challenge, and ultimately
expand your color business. This seminar will prove
career transforming for stylists and colorists alike.
Module 1 – Foundations
• The meaning of color
• How color works
• Principles & impact of color
• The color circle
• Color products
• Essential skills
Module 2 – Essentials
• IGORA
• Successful coloring
• Color worlds
• Color corrections
Module 3 – Experts
• My color consultation
• The creative world of color
• Grow my color business
Module 4 - Certification
• Theoretical & practical
• Presentation
• Photoshoot
• Celebration
D U R A T I O N : 1 2 D A Y S
I N V E S T M E N T : $ 2 , 5 0 0
L O C A T I O N : T O R O N T O A S K A C A D E M Y
D A T E S : M O D U L E 1 ( 4 D A Y S ) : 3 0 A P R – 0 3 M A YM O D U L E 2 ( 3 D A Y S ) : 1 8 – 2 0 J U NM O D U L E 3 ( 3 D A Y S ) : 1 7 – 1 9 S E P
M O D U L E 4 ( 2 D A Y S ) : 2 6 – 2 7 N O V
1 8
D U R A T I O N : 2 D A Y S
I N V E S T M E N T : $ 2 9 5
L O C A T I O N : T O R O N T O A S K A C A D E M Y
D A T E S : 0 4 – 0 5 F E B
A S K E D U C A T I O N S E M I N A R S 2 0 1 8 COLOR EDUCATIONCOLOR EXPERTISE
C O L O R D E C O D E D
Few client interactions are as sensitive as a corrective
color process: it is technically challenging, emotionally
charged and professionally (and financially) rewarding.
Confidence and product knowledge are essential to
effective color correction. This two-day workshop
simplifies the corrective color process, ensuring
well-informed decisions using the IGORA system of
products to meet any client’s needs.
We will spend each morning exploring the theory
behind the challenges and possibilities involved in
corrective color. We will focus on the key elements of
corrective color: too light, too dark and dealing with
wrong tones in the hair. You will have the opportunity
to utilize as many of the products and processes
learned by applying your newly acquired knowledge
on mannequin heads, an effective way to experiment
before taking this back to the salon.
C O L O R D E C O D E D
C O R R E C T I V E C O L O R
Tired of the same old highlighting patterns? Want
to add new ideas to your repertoire? Learn quick
tips and tricks to create the perfect melt. Seamless
graduation from dark to light, light to dark, pastel to
vibrant, metallic to matt. Learn the laws of contrast and
placement for maximum impact with minimum effort.
Experience the techniques as well as the Schwarzkopf
Professional IGORA color products and unique tools
available to create endless possibilities.
C O L O R D E C O D E D
C O L O R M E L T I N G W I T H I G O R A
Unleash your creativity by exploring a variety of coloring
techniques that meet the ever–changing needs of your
clients. We will demonstrate a number of techniques
that include highlighting, special effects, block color
and many more. With your choice of the endless
coloring products at your disposal, you will practice the
various techniques in the morning and finish the day
by re-creating your favourite creative technique on a
mannequin head, which will be yours to keep.
C O L O R D E C O D E D
C R E A T I V E C O L O R
D U R A T I O N : 1 D A Y
I N V E S T M E N T : $ 1 9 5
L O C A T I O N : T O R O N T O A S K A C A D E M Y
D A T E S : 1 1 J U N
D U R A T I O N : 1 D A Y
I N V E S T M E N T : $ 1 9 5
L O C A T I O N : T O R O N T O A S K A C A D E M Y
D A T E S : 1 2 F E B
2 0
COLOR EDUCATIONSPECIAL EXPERTISE
Blonde is more than a color and BLONDME is more
than a product. BLONDME is a complete approach
to creating supreme blonde hair. Explore this exciting
system. Learn how to create beautiful blondes in the
salon and educate your clients on how to maintain
the quality of their blonde hair between salon visits.
With BLONDME, the possibilities are endless.
Experience the beauty of BLONDME while working
with live models.
This three-day seminar focuses on creating the
perfect blonde. Gain specialized expertise and endless
inspiration to create beautiful, iconic blondes of every
type. Blonde Expert will provide you with ideas to
increase your product knowledge and blonde services
in the salon. Each day of this program has an individual
focus. You will have the opportunity to experiment on
swatches, mannequins and live models.
Day 1: Discover all of the blonde possibilities available
using the IGORA System of products.
Day 2: We focus on the world of BLONDME and the
endless blonde creations available to you and your clients.
Day 3: You will be assessed on your blonde hair and
product knowledge. Blonde is big business. 60% of
salon business is generated by blondes. We will discuss
and explore various ideas to enhance your blonde
business through ways to acquire new blonde clients,
generate extra blonde business, secure frequent salon
visits and stimulate existing blonde clients with seasonal
variations of blonde.
C O L O R D E C O D E D
B L O N D M E P E R F E C T I O NC O L O R D E C O D E D
B L O N D E E X P E R T
A S K E D U C A T I O N S E M I N A R S 2 0 1 8
C O L O R D E C O D E D
D U R A T I O N : 1 D A Y
I N V E S T M E N T : $ 1 9 5
L O C A T I O N : T O R O N T O A S K A C A D E M Y
D A T E S : 2 2 J A N
D U R A T I O N : 3 D A Y S
I N V E S T M E N T : $ 3 9 5
L O C A T I O N : T O R O N T O A S K A C A D E M Y
D A T E S : 1 4 – 1 6 M A Y
2 2
D U R A T I O N : 1 D A Y
I N V E S T M E N T : $ 1 9 5
L O C A T I O N : T O R O N T O A S K A C A D E M Y
D A T E S : 2 6 M A R
A S K E D U C A T I O N S E M I N A R S 2 0 1 8
This is the perfect introduction to blondes! We cover
every blonde avenue, from subtle highlights to full head
pre-lightening. Find out how BLONDME allows
you to deliver intense blonde results while minimising
the effect on hair quality so you’ll be able to confidently
recommend the best blonding products to all your
blonde-loving clients!
Take it to the next level! We recommend you book
Blond on Blond Level 2 at the same time.
B L O N D S P E C I A L I S T
B L O N D O N B L O N D L E V E L 1
This seminar is packed full of demos and hands-on
sessions to help you understand blonde theory in
greater depth. Discover tips and tricks & dos and
don’ts to ensure you’re an expert in everything from
creating blondes to blonde corrections.
B L O N D S P E C I A L I S T
B L O N D O N B L O N D L E V E L 2
B L O N D E X P E R T I S E
COLOR EDUCATIONBLOND EXPERTISE
D U R A T I O N : 1 D A Y
I N V E S T M E N T : $ 1 9 5
L O C A T I O N : T O R O N T O A S K A C A D E M Y
D A T E S : 2 7 M A R
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A S K E D U C A T I O N S E M I N A R S 2 0 1 8A S K E D U C A T I O N S E M I N A R S 2 0 1 8 COLOR EDUCATIONBLOND EXPERTISE
B L O N DB O O T C A M P
M A S T E R S P E C I A L I S T
W I T H R O S S A J U R E N A S
Have you got what it takes to become the Master of Blond?
Enroll in our bootcamp to enhance your knowledge of all
things blond and discover the secrets to truly iconic blonde
looks. In this intensive 2-day seminar you’ll unlock the
science behind our Bonding Blond Products and discover
how to combine them with in-salon services to make your
business THE destination for blondes. Covering everything
from the latest and most creative application techniques
through to the effects of light interacting with hair, Rossa
will be on hand to coach, inspire and transform you into a
Master of Blond!
D U R A T I O N : 2 D A Y S
I N V E S T M E N T : $ 7 0 0
L O C A T I O N : T O R O N T O A S K A C A D E M Y
D A T E S : 0 9 – 1 0 A P R2 5 – 2 6 J U N
2 6
D U R A T I O N : 1 D A Y
I N V E S T M E N T : $ 3 0 0
L O C A T I O N : T O R O N T O A S K A C A D E M Y
D A T E S : 3 0 A P R1 1 J U N
ESSENTIAL LOOKSTREND EXPERTISE
T O M O R R O W S H A I R T R E N D S
A V A I L A B L E T O D A Y
E S S E N T I A L L O O K S
This seasonal trend-based seminar draws inspiration from international runways and translates them into wearable looks for clients through the ESSENTIAL LOOKS Collection. You will learn the best in trend-driven cutting, coloring, and styling techniques. Led by a member of the Canadian ESSENTIAL LOOKS Artistic Team and a Schwarzkopf Professional Technical Advisor, we will start the day with a review of the ESSENTIAL LOOKS Trend Report, a complete look at runway fashion and hair trends. You will create 2 of the latest trend haircuts on mannequins, as well there will be a demonstration of the coloring techniques that complement the haircuts.
E S S E N T I A L L O O K S
H A N D S - O N
2 8 2 9
E N H A N C E Y O U R K N O W L E D G E O N BACKBAR EDUCATION B Y I M M E R S I N G I N T H E D I G I TA L U N I V E R S E http://ask-elearning.com
your carefor hair
REplenish
L E A R N T R U E C R A F T S M A N S H I P A N D H O W T O T R A N S L AT E I T I N T O S I M P L E , E F F I C I E N T A N D S M A R T S O L U T I O N S F O R A L L H A I R N E E D S . L E V E R A G E
P R O F E S S I O N A L K N O W H O W T H R O U G H A S E N S O R I A L A P P R O A C H , D E L I V E R I N G O U T S TA N D I N G R E S U LT S F O R B E A U T I F U L H A I R .
B A C K B A R
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T H E C A R E Z O N E
T H E C A R E Z O N E
Bring the in-salon hair care experience to your client’s
daily life. Enhance your knowledge about the holistic hair
care range of BC Bonacure and discover the cutting-edge
technologies to reinvigorate the hair structure. Become
a specialist in customized hair therapy consultation and
sensorial massage techniques, according to the specific
needs of each of your clients.
T H E C A R E Z O N E
B C C A R E C O N S U L T A N T
BACKBAR EDUCATIONCARE EXPERTISE
D U R A T I O N : 1 D A Y
I N V E S T M E N T : $ 1 9 5
L O C A T I O N : T O R O N T O A S K A C A D E M Y
D A T E S : 3 0 S E P
3 2
B U S I N E S S
P O W E R F U L D R E A M S I N S P I R E
P O W E R F U L A C T I O N S
BUSINESSBUSINESS EXPERTISE
A S K E D U C A T I O N S E M I N A R S 2 0 1 8
Attracting and retaining clients is an integral part
of any successful business. Discover salon “best
practices” to deliver a consistent client experience
and learn effective ways to maximize client
relationships to grow your business.
A S K B U S I N E S S
C L I E N T S
D U R A T I O N : 1 D A Y
I N V E S T M E N T : $ 3 0 0
L O C A T I O N : T O R O N T O A S K A C A D E M Y
D A T E S : 3 0 A P R
The ASK Business program begins with Management.
This seminar is mandatory and ideal for salon owners
and managers looking to develop their own potential
as effective leaders. Learn the basics of salon specific
business including practical systems for business
planning, managing processes, and developing policies
and procedures.
A S K B U S I N E S S
M A N A G E M E N T
D U R A T I O N : 1 D A Y
I N V E S T M E N T : $ 3 0 0
L O C A T I O N : T O R O N T O A S K A C A D E M Y
D A T E S : 2 9 A P R
3 4
U P G R A D E Y O U R P R O F I C I E N C Y O N
S T Y L I N G E D U C AT I O N A N D E X P E R I E N C E T H E
O N L I N E L E A R N I N Ghttp://ask-elearning.com
your stylingREmould
confidence
W I T H A S H A R P E Y E O N W H AT ’ S AROUND THE CORNER, WE EMBRACE T O M O R R O W ’ S U P A N D C O M I N G S T Y L E T R E N D S B E F O R E T H E Y
G O M A I N S T R E A M . F U E L L I N G Y O U R C R E AT I V E S P I R I T B Y I N T R O D U C I N G I C O N I C P R O D U C T S , I N S P I R I N G C O N S I S T E N C I E S
A N D B R E A K T H R O U G H F O R M U L A S .
S T Y L I N G
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A S K E D U C A T I O N S E M I N A R S 2 0 1 8 STYLING EDUCATIONSTYLING EXPERTISE
S T Y L I N G
Braiding has evolved from the days of our youth.
Today’s techniques allow us to take braiding to new
levels. Join Michelle as she shares her passion and
talent for this highly popular service. Michelle will
inspire you to incorporate many types of braids into
your salon services. Whether your clients are enjoying
a casual evening or an elegant event, braids are for
all occasions.
M A D E T O C R E A T E
B R A I D I N G B U Z ZW I T H M I C H E L L E F I N L A Y S O N
D U R A T I O N : 1 D A Y
I N V E S T M E N T : $ 3 0 0
L O C A T I O N : T O R O N T O A S K A C A D E M Y
D A T E S : 0 4 M A R0 4 J U N
This seminar combines modern styling with classic
techniques to achieve the most requested looks of
today. Learn a variety of complete updo’s inspired by
Hollywood starlets while focusing on modern finishing
to meet your client’s needs. Develop your skills for each
step of the process including backcombing, smoothing
and pinning as well as curling iron sets for Pinterest
worthy styles.
M A D E T O C R E A T E
H O L L Y W O O D H A I RW I T H M I C H E L L E F I N L A Y S O N
D U R A T I O N : 1 D A Y
I N V E S T M E N T : $ 3 0 0
L O C A T I O N : T O R O N T O A S K A C A D E M Y
D A T E S : 0 5 M A R0 3 J U N
3 8
D U R A T I O N : 2 D A Y S
I N V E S T M E N T : $ 7 0 0
L O C A T I O N : T O R O N T O A S K A C A D E M Y
D A T E S : 0 9 – 1 0 A P R
A S K E D U C A T I O N S E M I N A R S 2 0 1 8 A S K E D U C A T I O N S E M I N A R S 2 0 1 8 STYLING EDUCATIONSTYLING EXPERTISE
S T Y L E A C A D E M Y
M A D E T O C R E A T E
O S i S + S T Y L E A C A D E M YW I T H R O B I N B A C O NTo become the most wanted stylist in town you need to learn from the very best. That’s why the OSiS+ Style Academy is headed up by one of our own master stylists and ESSENTIAL Looks artists. They will share all their hair design and professional skills with you. This 2-day creative programme will inspire and challenge you to break your individual boundaries and create the hottest fashion trends.
Day 1We start by checking your core skills, such as cutting and blow-drying techniques. In addition, we will focus on selecting the most suitable cuts based on individual face and head shapes. The artists will show you how to utilize the OSiS+ styling range, along with a variety of blow-drying and styling techniques.
Day 2Take styling to the next level. In this hands-on seminar, the artist will showcase cutting-edge looks, ground-breaking product combos and the secrets to creating jaw-dropping looks, every time! This seminar celebrates everything there is to know about creating texture, such as curl types from the classic ‘bold and beautiful’ to the ‘quick and fashionable’ beach wave and more.
D U R A T I O N : 1 D A Y
I N V E S T M E N T : $ 2 9 5
L O C A T I O N : T O R O N T O A S K A C A D E M Y
D A T E S : 2 6 M A R
D U R A T I O N : 1 D A Y
I N V E S T M E N T : $ 2 9 5
L O C A T I O N : T O R O N T O A S K A C A D E M Y
D A T E S : T B D
D U R A T I O N : 2 D A Y S
I N V E S T M E N T : $ 7 0 0
L O C A T I O N : T O R O N T O A S K A C A D E M Y
D A T E S : 0 4 – 0 5 F E B
4 0
D U R A T I O N : 1 D A Y
I N V E S T M E N T : $ 3 0 0
L O C A T I O N : T O R O N T O A S K A C A D E M Y
D A T E S : 1 5 A P R
Explore the world of barbering trends and the full
potential of the gents’ hairdressing market segment
with our barber experts. Further your understanding
with key grooming tips, in-salon services, and hero
styling products.
T A L L A N D H A N D S O M E
G E N T S ' E X P E R TW I T H M A R E K W H I T E C H U R C H
A S K E D U C A T I O N S E M I N A R S 2 0 1 8 STYLING EDUCATIONSPECIALIST EXPERTISE
TECHNIQUE EXPERTISE
As one of Hollywood’s most sought after top stylists for
the last twelve years, Tyler brings a wealth of experience
and unique creativity to the who’s who of celebrities
in film, television, fashion, and music. Tyler’s work is
also represented on the covers of, and featured in,
top national and international publications, including
Vanity Fair, Rolling Stone, Elle, GQ, In-Style and Maxim,
to name just a few! With a signature style and unique
approach that combines clean, easy glamour with a
touch of edginess, Tyler brings a fresh and creative
approach to hair styling with personality.
M A D E T O C R E A T E
C U T T I N G & S T Y L I N GW I T H T Y L E R C O L T O N
This seminar is inspired by street trends and draws
styles from everything around us. You will be taking
a walk through the streets of trendy downtown T.O.
to gain inspiration from everything you see. Colors
and textures can be found in everything, everywhere.
Inspiration will strike at every glance: a funky building,
some detailed graffiti, an art structure – you name
it. Toronto’s downtown hub is packed with visual
stimulation. You will take street trends and visuals from
your walk in the city and give them life with a creation of
your own which will include coloring and cutting.
ESSENTIAL LOOKS Artist Joey Marchese, keeps this
seminar fun with interactive exploration of what we are
seeing on the streets today.
M A D E T O C R E A T E
S T R E E T S T Y L E T O S A L O NW I T H J O E Y M A R C H E S E
NAHA (North American Hairstyling Awards) winner for
Best Men’s Hairstylist of the Year 2014 & 2015, Paul
Pereira, ESSENTIAL LOOKS Artist, will take you through
the essentials of what men really want. A seasonal
trend based workshop, takes inspiration from men’s
fashion trends. This one-day workshop will touch on
the essentials from fashion, skin care, men’s coloring,
customized haircuts (for thinning hair, face shapes, hair
type, facial hair) and a strong emphasis on styling. To
start the day, Paul will demonstrate live cuts to explore
men’s essentials. Hands-on portion to follow.
T A L L A N D H A N D S O M E
M E N ' S 2 . 0W I T H P A U L P E R E I R A
S T Y L I N G
4 2
A S K E D U C A T I O N S E M I N A R S 2 0 1 8
E S S E N T I A L S K I L L S
ESSENTIAL SKILLSTECHNIQUE EXPERTISE
With a focus on creating stunning looks for real people,
ASK Essential Skills presents all the requirements
for a collection of essential haircuts through two
modules and thirteen techniques. ASK Essential Skills
bridges the gap between basic and creative hair
cutting, thus setting the gold standard in professional
hairstyling. This exciting seminar is perfect for students,
newcomers, or those in need of refreshing their skills.
There will be explanation and demonstrations of each
technique in the morning of everyday, followed by
hands on with mannequins.
E S S E N T I A L S K I L L S
C U T
D U R A T I O N : 4 D A Y S
I N V E S T M E N T : $ 1 0 0 0
L O C A T I O N : T O R O N T O A S K A C A D E M Y
D A T E S : M O D U L E 1 ( 2 D A Y S ) : 1 4 – 1 5 M A YM O D U L E 2 ( 2 D A Y S ) : 2 4 – 2 5 S E P
4 4
A S K E D U C A T I O N S E M I N A R S 2 0 1 8
S E M I N A RL I S T I N G S
T O R O N T O A S K A C A D E M Y 1 7 1 J O H N S T R E E T , 2 N D F L O O R , T O R O N T O , O N M 5 T 1 X 3
4 1 6 . 3 4 0 . 1 5 6 2
C O L O RS E M I N A R L E V E L D A T E I N V E S T M E N T
Blonde Expert A 14–16 May $395
BLOND on BLOND:
Level 1
ES 26 Mar $195
BLOND on BLOND:
Level 2
A 27 Mar $195
BLONDME Perfection A 22 Jan $195
Color Melting
with IGORA
EX 12 Feb $195
Corrective Color EX 04–05 Feb $295
Creative Color EX 11 Jun $195
Fundamentals of Color ES 05–07 Mar $395
Innovation Explorer ES 07 May $195
Intro to Color ES 10 Jun $195
Master Specialist
BLOND Bootcamp
with Rossa Jurenas
T 09–10 Apr
25–26 Jun
$700
Royal Master Academy*
Module 1
Module 2
Module 3
Module 4
T
18–20 Jun
17–19 Sep
26–27 Nov
$2,500
B A C K B A RS E M I N A R L E V E L D A T E I N V E S T M E N T
BC Care Consultant ES 30 Sep $195
B U S I N E S SS E M I N A R L E V E L D A T E I N V E S T M E N T
ASK Business
Management
ES 29 Apr $300
ASK Business Clients ES 30 Apr $300
E S S E N T I A LL O O K SS E M I N A R L E V E L D A T E I N V E S T M E N T
Essential Looks A 30 Apr
11 Jun
$300
E S S E N T I A LS K I L L S : C U TS E M I N A R L E V E L D A T E I N V E S T M E N T
Module 1
Module 2
ES 14–15 May
24–25 Sep
$1,000
S T Y L I N GS E M I N A R L E V E L D A T E I N V E S T M E N T
Braiding Buzz
with Michelle Finlayson
A 04 Mar
04 Jun
$300
Cutting & Styling
with Tyler Colton
T 04–05 Feb $700
Gents Expert
with Marek Whitechurch
EX 15 Apr $300
Hollywood Hair
with Michelle Finlayson
A 05 Mar
03 Jun
$300
Men’s 2.0
with Paul Pereira
A 26 Mar $295
OSiS+ Style Academy
with Robin Bacon
T 09–10 Apr $700
Street Style to Salon
with Joey Marchese
T TBD $295
SEMINAR LISTINGS
30 Apr–03 May
4 6
A S K E D U C A T I O N S E M I N A R S 2 0 1 8
B A R R I E , O N61 King Street, Unit 14, Barrie, ON / 705-737-4445
S E M I N A R L E V E L D A T E I N V E S T M E N T
BLONDME Perfection
(Theory only)
A 05 Mar
19 Nov
$195
Color Melting
with IGORA
EX 14 May
10 Sep
$195
Innovation Explorer ES 18 Jun
15 Oct
$195
L O N D O N , O N300 Ashland Ave., London, ON / 519-453-4590
S E M I N A R L E V E L D A T E I N V E S T M E N T
BLONDME Perfection A 26 Feb
05 Nov
$195
Color Melting
with IGORA
EX 09 Apr
24 Sep
$195
Innovation Explorer ES 28 May
29 Oct
$195
L O N D O N , O N518 Wellington Road, Unit 3, London, ON / 519-668-2121
S E M I N A R L E V E L D A T E I N V E S T M E N T
BLONDME Perfection
(Theory only)
A 07 May
15 Oct
$195
Color Melting
with IGORA
EX 05 Feb
10 Sep
$195
Corrective Color
(Theory only)
EX 11 Jun $195
Innovation Explorer ES 19 Nov $195
O T T A W A , O N1767 Carling Ave., Ottawa, ON / 613-723-7850
S E M I N A R L E V E L D A T E I N V E S T M E N T
BLONDME Perfection
(Theory only)
A 05 Mar
10 Sep
$195
Color Melting
with IGORA
EX 11 Jun
15 Oct
$195
Corrective Color
(Theory only)
EX 19 Nov $195
Innovation Explorer ES 07 May $195
SEMINAR LISTINGS
C A N R A D B E A U T Y L I M I T E D
C E N T R A L B E A U T Y S U P P L Y
S A S K A T O O N , S K210-44th Street East, Saskatoon, SK / 306-227-4357
S E M I N A R L E V E L D A T E I N V E S T M E N T
Corrective Color EX 22 Oct $195
Creative Color EX 12 Mar $195
Essential Looks A 05 Nov $300
Essential Skills: Cut ES 28-29 May $1,000
Intro to Color ES 26 Feb $195
Men’s 2.0 A 01 Oct $295
T H U N D E R B A Y , O N946 Cobalt Crescent, Thunder Bay, ON / 807-345-6203
S E M I N A R L E V E L D A T E I N V E S T M E N T
BLONDME Perfection A 16 Apr $195
Creative Color EX 15 Oct $195
W I N N I P E G , M B5-1680 Ellice Avenue, Winnipeg, MB / 204-774-6685
S E M I N A R L E V E L D A T E I N V E S T M E N T
BLONDME Perfection A 24 Sep $195
Corrective Color EX 22 Oct $195
Creative Color EX 12 Mar $195
Essential Looks A 09 Apr
05 Nov
$300
Innovation Explorer ES 18 Jun $195
Intro to Color ES 26 Feb $195
R E G I N A , S K1428 Broad Ave., Regina, SK / 306-525-9944
S E M I N A R L E V E L D A T E I N V E S T M E N T
Creative Color EX 15 Oct $195
Essential Looks A 16 Apr $300
Innovation Explorer ES 18 Jun $195
R E D D E E R , A B4-5571 45th St., Red Deer, Alberta / 403-340-0516
S E M I N A R L E V E L D A T E I N V E S T M E N T
Fundamentals of Color ES 26-28 Mar $395
C A L G A R Y , A B5915 3rd Street SE, Calgary, AB / 403-253-8556
S E M I N A R L E V E L D A T E I N V E S T M E N T
BLONDME Perfection A 15 Oct $195
Creative Color EX 04 Jun $195
Essential Looks A 09 Apr $300
Essential Skills: Cut ES 12-13 Nov $1,000
Innovation Explorer ES 18 Jun $195
Intro to Color ES 24 Sep $195
Men’s 2.0 A 05 Mar $295
E D M O N T O N , A B10616 170th Street N.W., Edmonton, AB / 780-481-6497
S E M I N A R L E V E L D A T E I N V E S T M E N T
BLONDME Perfection A 02 Apr $195
Creative Color EX 04 Jun $195
Essential Looks A 15 Oct $300
Hollywood Hair A 07 May $300
Innovation Explorer ES 18 Jun $195
Intro to Color ES 24 Sep $195
Men’s 2.0 A 05 Nov $295
K E L O W N A , B C102-1516 Keehn Rd., Kelowna, BC / 250-860-5584
S E M I N A R L E V E L D A T E I N V E S T M E N T
BLONDME Perfection A 14 May $195
Creative Color EX 15 Oct $195
E . S . P S A L O N S A L E S
4 8
A S K E D U C A T I O N S E M I N A R S 2 0 1 8 SEMINAR LISTINGS
B A R R I E , O N131 Commerce Park Drive, Unit C, Barrie, ON / 905-624-0470
S E M I N A R L E V E L D A T E I N V E S T M E N T
BLONDME Perfection A 09 Apr $195
Color Melting
with IGORA
EX 26 Feb
01 Oct
$195
Corrective Color EX 24 Sep $195
Innovation Explorer ES 04 Jun
05 Nov
$195
M I S S I S S A U G A , O N3025 Lenworth Drive Unit #5, Mississauga, ON
S E M I N A R L E V E L D A T E I N V E S T M E N T
BLONDME Perfection
(Theory only)
A 12 Feb
10 Sep
$195
Corrective Color
(Theory only)
EX 14 May $195
O T T A W A , O N1767 Carling Ave., Ottawa, ON / 613-723-7850
S E M I N A R L E V E L D A T E I N V E S T M E N T
BLONDME Perfection A 01 Oct $195
Color Melting
with IGORA
EX 26 Mar
05 Nov
$195
Corrective Color EX 04 Jun $195
Innovation Explorer ES 28 May
24 Sep
$195
M I S S I S S A U G A , O N7400 Pacific Cir, Mississauga, ON / 905-564-0470
S E M I N A R L E V E L D A T E I N V E S T M E N T
BLOND on BLOND:
Level 1 & 2
ES 05-06 Mar $295
Innovation Explorer ES 11 Jun $195
V E N U SB E A U T Y S U P P L I E S
C A L G A R Y , A B10523-107th Street, Edmonton, AB / 780-424-6262
S E M I N A R L E V E L D A T E I N V E S T M E N T
Creative Color EX 19 Mar $195
Essential Looks A 16 Apr $300
Hollywood Hair A 19 Nov $300
Innovation Explorer ES 14 May $195
Intro to Color ES 11 Jun $195
Men’s 2.0 A 24 Sep $295
E D M O N T O N , A B4-6020 11th Street, SE, Calgary, AB / 403-259-4442
S E M I N A R L E V E L D A T E I N V E S T M E N T
BLONDME Perfection A 12 Nov $195
Creative Color EX 19 Mar $195
Essential Looks A 16 Apr $300
Essential Skills: Cut ES 05-06 Mar $1,000
Fundamentals of Color ES 01-03 Oct $395
Innovation Explorer ES 14 May $195
Intro to Color ES 11 Jun $195
V A N C O U V E R , B C3665 Wayburne Dr., Burnaby, BC / 604-432-1881
S E M I N A R L E V E L D A T E I N V E S T M E N T
Corrective Color EX 01 Oct $195
Creative Color EX 19 Mar $195
Innovation Explorer ES 14 May $195
Intro to Color ES 11 Jun $195
Men’s 2.0 A 22 Oct $295
Y E L L O W K N I F E , N W TContact Modern Beauty Edmonton / 780-424-6262
S E M I N A R L E V E L D A T E I N V E S T M E N T
Creative Color EX 30 Apr $195
M O D E R NB E A U T Y S U P P L I E S
C H A T H A M , O N400 St. Clair Street, Chatham, ON / 519-360-1717
S E M I N A R L E V E L D A T E I N V E S T M E N T
BLONDME Perfection A 26 Feb
29 Oct
$195
Color Melting
with IGORA
EX 19 Nov
28 May
$195
Innovation Explorer ES 17 Sep $195
L O N D O N , O N1380 Fanshawe Park Rd W, London, ON / 519-850-8600
S E M I N A R L E V E L D A T E I N V E S T M E N T
Color Melting
with IGORA
EX 26 Mar $195
Innovation Explorer ES 22 Oct $195
W I N D S O R , O N6640 Tecumseh Road, Windsor, ON / 519-944-2300
S E M I N A R L E V E L D A T E I N V E S T M E N T
Color Melting
with IGORA
EX 12 Feb $195
Essential Looks A 09 Apr $300
Innovation Explorer ES 04 Jun $195
Master Specialist
BLOND Bootcamp
with Rossa Jurenas
T 06–07 May $700
W I N D S O R B E A U T Y S U P P L Y
S E M I N A R L I S T I N G S
5 0 5 1
A S K E D U C A T I O N S E M I N A R S 2 0 1 8A S K E D U C A T I O N S E M I N A R S 2 0 1 8
creative hairREdefining
G L O B A L A M B A S S A D O R S
A N I N T E R N A T I O N A L C O L L E C T I V E O F T H E W O R L D ' S L E A D I N G A R T I S T S . S C H W A R Z K O P F P R O F E S S I O N A L ’ S
G L O B A L A M B A S S A D O R S A R E F O R W A R D - T H I N K I N G A R T I S A N S , C R E A T I N G T O M O R R O W ’ S H A I R T R E N D S T O D A Y .
5 2
L E S L E Y J E N N I S O N
A S K E D U C A T I O N S E M I N A R S 2 0 1 8A S K E D U C A T I O N S E M I N A R S 2 0 1 8
C O L O R V I S I O N A R Y
Lesley combines world-class coloring
techniques with a sharp fashion
edge. Travelling the world working
with leading publications
and design houses, her dedication
to her craft has made her one of the
most sought after color technicians
during fashion weeks. Lesley uses
her appreciation of art to provide
artistic direction on photo shoots
and innovative product development.
G L O B A L C O L O R A M B A S S A D O R
5 4 5 5
A S K E D U C A T I O N S E M I N A R S 2 0 1 8A S K E D U C A T I O N S E M I N A R S 2 0 1 8
Richard’s ability to understand the aesthetic of editorial hair quickly
brought him to the attention of the international fashion elite.
His impactful career boasts an array of celebrity clients, creative
director at Sassoon and founder of the Saco hair group. Behind the
scenes he works with Schwarzkopf Professional Brand Teams
to ensure the OSiS+ Styling reputation for cutting-edge
product innovation remains top of mind.
R I C H A R D A S H F O R T HG L O B A L S T Y L I N G A M B A S S A D O RS T Y L I N G
V I S I O N A R Y
5 6 5 7
A S K E D U C A T I O N S E M I N A R S 2 0 1 8A S K E D U C A T I O N S E M I N A R S 2 0 1 8
S E S S I O N V I S I O N A R Y
T Y L E R J O H N S T O NS E S S I O N S T Y L I S T A M B A S S A D O R
A true master of his craft, no one understands
the transformative power of hair better than
Tyler Johnston. Working on major fashion
shows he translates his experiences into
seasonal hair collections, providing a trend
guide that is circulated to salons and the
beauty press. Moreover Tyler is the man
behind the hair of many of the world
key celebrities and influencers.
Robin Bacon ESSENTIAL LOOKS ARTIST
Robin has over a decade of experience as a
professional hairstylist. As the newest member of the
Essential Looks team, she brings her vivacious energy to
encourage and promote passion for hairstyling through
education. Robin is a multiple award winning stylist,
a Contessa winner, has been featured in Canadian
Hairdresser, and is a Bangstyle Supreme. With an eclectic
mix of inspiration, Robin pulls from the fine arts and
folklore, to high fashion and pulp classics. She infuses
hard work and passion into everything she does. Robin
wholeheartedly strives for the betterment of herself and
others passionate about their craft.
Rossa Jurenas NORTH AMERICAN COLOR DIRECTOR
Rossa is no stranger to the hair industry. Over 15 years, Rossa has become a multi award winning
hairstylist, make-up artist and industry educator. She has been featured internationally for her innovative
approach to styling and design. Rossa is an industry leader and best exemplifies the Schwarzkopf
Professional mantra “Together. A passion for hair.”
5 8 5 9
A S K E D U C A T I O N S E M I N A R S 2 0 1 8A S K E D U C A T I O N S E M I N A R S 2 0 1 8
creative hairREdefining
N A T I O N A L A M B A S S A D O R S
T H E S C H W A R Z K O P F P R O F E S S I O N A L A R T I S T I CT E A M H A S A W E A L T H O F K N O W L E D G E , E X P E R I E N C E
A N D P R A C T I C A L S K I L L S T H A T W I L L H E L P Y O U I N A L LA S P E C T S O F Y O U R H A I R D R E S S I N G C A R E E R .
Mark Chamberlain ESSENTIAL LOOKS ARTIST
Mark Chamberlain has over 16 years experience as a professional hairstylist including eight years as a member of the Schwarzkopf Professional
Essential Looks Artistic Team. As an educator and platform artist throughout Canada, Mark’s technical proficiency, creativity and enthusiasm have helped to share his passion for hair with other artists. An
effective communicator, Mark’s ability to draw from personal experience has given him the opportunity
to develop and propel fellow stylists to a higherlevel of hairstyling.
6 0 6 1
Paul Pereira AMBASSADOR
2015 and 2014 NAHA (North America Hair Dresser
Award) winner for Best Men’s Hairstylist. Over 20 years
of experience in various sectors of the field, currently a
national educator and platform artist for Schwarzkopf
Professional whereby he travels across Canada training
future stylists in the art of hairdressing. Paul’s other
professional accomplishments include having owned and
operated a successful salon in the fashionable Yorkville
district of Toronto. Throughout his professional career he
has maintained his involvement in many sectors of the
beauty industry while seeking to motivate, help and share
his successes with others.
Joey Marchese ESSENTIAL LOOKS ARTIST
Joey Marchese brings 10 years of experience in the
industry to the Essential Looks team. With Joey’s fresh new
vision, ideas, and attention to detail, he brings to the team
an influence that is contemporary, youthful and fashion-
driven. Growing up in Toronto and currently working at a
trendy salon in the heart of the city, Joey has been inspired
by the fashion industry his whole life. He draws much of his
inspiration from the contemporary edginess of downtown
street culture, down to vintage stores and small boutiques,
balancing this with his interpretation of structured hair
cutting to create a signature style.
Marek Whitechurch ESSENTIAL LOOKS ARTIST
At the age of 23, Marek had already established a
reputation of excellence at Vidal Sassoon in London,
and assumed the role of Creative Director. Marek has
represented Sassoon on television and at numerous
Fashion Week shows. He has travelled extensively, visiting
every continent and incorporating this world knowledge
into his craft. In 2005 he began collaborating with Saco in
both London and Montreal. Now Owner of Monokrome
salon, Marek wants to share his global knowledge of hair
design and fashion with the Canadian crowd.
Michelle Finlayson ESSENTIAL LOOKS ARTIST
Michelle Finlayson is a multiple award winning stylist
who has a true passion for the art of hair. She has been
a member of the Schwarzkopf Professional education
team for 10 years and is a member of the Canadian
Essential Looks team. Exploring all avenues of the industry
including Michelle’s experience backstage at NYFW, work
behind the chair, and time as an educator allows her to
connect with hairstylists of all levels. Michelle continues
to showcase her work and talent through competition,
and has won 7 national awards including 2017 & 2018
Contessa Master Colorist of the year and is a 3 time
Alberta Stylist of the year. Michelle is also a regular quest
expert on City TV’s morning show Cityline.
Katia Jananji ESSENTIAL LOOKS ARTIST
Katia has held leadership roles as Principal Instructor at Académie St-Laurent and Creative Director at Saco, enabling her to educate many of North America’s finest young hairstylists. In
2008 Katia joined the Pivot Point team, where she shares her passion and expertise in both cut and
color to help achieve new levels of success. Now a successful salon owner, Katia wants to share her
knowledge with the Canadian crowd.
N A T I O N A L A M B A S S A D O R S
6 2 6 3
A S K E D U C A T I O N S E M I N A R S 2 0 1 8A S K E D U C A T I O N S E M I N A R S 2 0 1 8
MAKE A DONATIONRemittee: Fritz Henkel Stiftung
Bank: Degussa Bank, Frankfurt am Main GermanyIBAN: DE 87 5001 0700 0003 9051 64
BIC: DEGUDEFFXXXReference: Shaping Futures
Find out more atwww.schwarzkopf-professional.com-shaping_futures
Schwarzkopf Professional’s ASK Education has a unique ability to captivate, inspire
and motivate those with a passion for hairdressing. For some, it can prove
to be a real lifeline and the first step towards a professional career.
That is why in 2010 Schwarzkopf Professional decided to launch “Shaping Futures”,
its international social initiative. Partnering with SOS Children’s Villages, plan International
and other non-profit organizations, more than 360 Schwarzkopf Professional volunteers
have contributed to training over 1800 socially disadvantaged
young adults in 26 countries worldwide.
Shaping Futures aims to empower young adults by providing them with the skill
set and self-confidence to ultimately succeed in finding fulltime employment
within the hairdressing industry.
Join our passionate team of Schwarzkopf Professional volunteers or make your
own donation and transform a life through the craft of hairdressing!
S H A P I N G F U T U R E S
Select the course/s and phone or email
your local ASK Academy on: 416-340-1562
Or send a booking request via our
ASK Academy App.
For all the latest news and course details please
refer to the ASK Academy App.
H O W T O B O O K A S E M I N A R
SchwarzkopfCanada
@SchwarzkopfCAN
Schwarzkopf Professional Canada
@SchwarzkopfCAN
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