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RESEARCH OBJECTIVE:
The aim of the research is to understand the customer
dynamics with regard to
their time they take to reach the store ,
their frequency of shopping ,
Location Analysisthe Community mix in Big Bazaar Family Centre Sealdah.
Also, the project seeks to study what the people of the various
communities find in Big Bazaar Family Centre-Sealdah -which
are the things they buy from outside ,what things they would
love to see in BBFC ,what things they never buy from BBFC etc..
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RESEARCH METHODOLOGY:
SOURCE OF DATA:
Primary Data: Data collected and utilized for the purpose of project under
study. This data was collected by way of personal interview through
Questionnaire during the course of work at Big Bazaar Family Centre LILUAHfrom the 23 april to 27 april
SAMPLE SIZE:
A sample size of 286 was considered. A random sampling of the customers of
various age-groups were done during the projecttenure.
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Community Wise Segregation Of The
Respondents
UP/BIHAR, 87
BENGALI, 58
MARWARI, 97
OTHERS, 48
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Age
0
5
10
15
20
25
30
15 to 25 26 to 35 36 to 45 46 to 56 56 and
above
age
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Male Female Ratio
male, 4
9
female,
42
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Distance
47
14
9
less than 2 2km to 4km 4km & aboveSeries 1
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Number OfCompanions
zero one two three f our five
8
7
17
3
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Number Of Bags
1 23
45
67
9
6
21
19
14
6
14
0 1
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Mode Of Transport
17 17
10
8
19
4 wheeler 2 wheeler walking public transport rickshaw
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frequency
once in 2-3
days
once in
week
2-3 times in
a month
once in
month
once in few
6
18
22
14
11
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Favorite Offers
mnthly
bzrwknd
bazaar
wdnsday
bzr
1212
31
category offer nothing
5
11
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How Did You Come To Know About The
Offers
7
24
10
6
18
5
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Newspaper
TOI
TELEGRAPH
HINDUSTAN TIMES
BARTAMANN
ABP
SANMAARG
PRABHAT KHABAR
OTHERS
NOT APPLICABLE
1114
6
0
118
14
4
4
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TV Channels Viewed
23
30
5
13
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Radio Stations
92.7 93.5 98.3 107.8 94.3 others na
5 4
17
3
16
11
15
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Cable scrollers
yes no
22
50
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Reason for not purchasing
Di not get hat
I ante
Long ueue Came f or
rowsing
nything else
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Study Of Bengali
Customers
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Age
15 to 25 26 to 35 36 to 45 46 to 56 56 and above
15
22
12
5
3
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Male Female Ratio
male, 29female, 2
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Distance
23
9
13
less than 2 2km to 4km 4km & aboveSeries 1
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Number OfCompanions
zero one two three f our five
4
19
25
6
21
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Number Of Bags
12 3 4
56
78
9
3
17
129
22
00 0
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Mode Of Transport
4
13
65
17
4 wheeler 2 wheeler walking public transport rickshaw
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Frequency
once in 2-
3 days
once in
week
2-3 times
in a month
once in
month
once in
few
1
6
1516
7
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Favorite Offers
mnthly
bzrwknd
bazaarwdnsday
bzr
8
14
11
category offer nothing
6 6
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How Did You Come To Know About The
Offers
experince newspaper radio / tv outdoor stores word of
mouth
3
17
6 6
12
1
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Newspaper
TOI
TELEGRAPH
HINDUSTAN TIMES
BARTAMANN
ABPSANMAARG
PRABHAT KHABAR
OTHERS
NOT APPLICABLE
5
8
3
8
15
2
0
1
3
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TV Channels Viewed
11
15
5
13
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Radio Stations
92.7 93.5 98.3 107.8 94.3 others na
10
6
8 8
4 3
6
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Cable Scrollers
yes no
14
31
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Reason for not purchasing
Did not get
what I wanted
Long queue Came for
browsing
Anything else
4
2
5
1
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Study Of Marwari
Customers
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Age
15 to 25 26 to 35 36 to 45 46 to 56 56 and above
12
39
28
11
6
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Male Female Ratio
male, 41
female, 55
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Distance
65
10
5
less than 2 2km to 4km 4km & aboveSeries 1
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Number OfCompanions
zero one two three f our five
6
40
1
5
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Number Of Bags
23
45
67
89
4
2423
8
6
3
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Mode Of Transport
24
19
76
25
4 wheeler 2 wheeler walking public transport rickshaw
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Frequency
once in 2-3
days
once in
week
2-3 times in
a month
once in
month
once in few
4
10
31
26
8
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Favorite Offers
mnthly
bzrwknd
bazaarwdnsday
bzr
1621
25
category offer nothing
12
8
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How Did You Come To Know About The
Offers
experince newspaper radio / tv outdoor stores word of
mouth
9
27
11
8
21
4
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Newspaper
TOI
TELEGRAPH
HINDUSTAN TIMES
BARTAMANN
ABPSANMAARG
PRABHAT KHABAR
OTHERS
NOT APPLICABLE
1519
3
0
022
12
3
6
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TV Channels Viewed
19
33
3
24
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Radio Stations
92.7 93.5 98.3 107.8 94.3 others na
85
1512
10
3
27
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Cable Scrollers
yes no
27
53
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Reason for not purchasing
Did not get
what I wanted
Long queue Came for
browsing
Anything else
5
3
7
1
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Study Of Other
Customers
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Age
15 to
25
26 to
35
36 to
45
46 to
56
56 and
above
8
1615
54
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Male Female Ratio
male, 24female, 2
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Distance
17
10
5
less than 2 2km to 4km 4km & aboveSeries 1
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Number OfCompanions
zero one two three f our five
6
13
16
4
6
2
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Number Of Bags
13
4
5 78
9
8 8
3 4
1
00
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Mode Of Transport
12
7
1
4
8
4 wheeler 2 wheeler walking public transport rickshaw
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Favorite Offers
mnthly
bzrwknd
bazaarwdnsday
bzr
6
14
category offer nothing
4
6
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How Did You Come To Know About The
Offers
2
13
2
6
8
2
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Newspaper
TOI
TELEGRAPH
HINDUSTAN TIMES
BARTAMANN
ABPSANMAARG
PRABHAT KHABAR
OTHERS
NOT APPLICABLE
9
7
5
0
07
2
1
0
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TV Channels Viewed
9
14
4
6
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Radio Stations
92.7 93.5 98.3 107.8 94.3 others na
2
56
4
8
34
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Cable Scrollers
15
18
yes no
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Reason for not purchasing
Did not get
what I wanted
Long queue Came for
browsing
Anything else
5
4
5
1
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