THE
SWED
ISH STARTUP SCENE
AN
ANNUAL INFOGRAPHIC
London(17 Unicorns)
Silicon Valley(63 Unicorns)
New York(11 Unicorns)
Beijing(23 Unicorns)
Berlin(4 Unicorns)
In absolute terms,the top six startup hubs.
Stockholm
Malmö
Göteborg
StockholmThe second most prolifictech hub p.c. globally.
With Atomico’s calculation of 6.3 billion-dollar companies per million people, Stockholm is the second most prolific tech hub p.c. globally, after Silicon Valley (then 8.1)
Inspiring
success stories
Small market = global focus
Maturing startup eco-system
Early adopters
Design & engineering culture
Growing startup community
Mature
internet
infrastructure
Highlyeducated population
Good inter-national reputation
Early government subsidies on home PC
Flat organi-sations = creativity
High quality of life (holidays, maternity leave etc)
Stockholm(7 Unicorns)
$266 millioninvested in Stockholm
As of June 4 Nordic startupshad raised moremoney during 2015 than thewhole of 2014.
Top 5 Fintech investments 2014
Klarna $120
2014 - $434
2013 - $335
iZettle $61
KnCMiner $14
Trustly $22.8
BIMA $22
in Financial Technology 2014
$434M invested inSwedish startups 2014( $335M 2013 )
The Top 11 biggest rounds 2015
0
100
200
300
400
500
Spot
ify
$526
m
Vern
e G
loba
l $9
8m
Tru
stpi
lot
$75.
5m
Salt
side
$40
m
iZet
tle
$67m
Orp
haz
yme
$24m
Rea
lm $
20m
Neo
Tec
hn
olog
y $2
0m
poLi
ght
$19m
Falc
on S
ocia
l $1
6m
Kn
CMin
er $
15m
The annual Swedish Startup Infographic is created by SUP46 (Startup People of Sweden). Startup Hub SUP46 is a member based community and is home to Sweden’s next startup stars. Thanks to the world-class ecosystem of investors, mentors and partners, SUP46 provides its members with competitive advantage. It is also an open meeting place for the whole startup scene.
Sources: GP.bullhound, Creandum Nordic Exit Analysis, tech.eu, Atomico, The Nordic Web, Stockholm Business Region Development
Sign the Swedish Startup Manifesto, created by 14 prominent Swedish startup people, to raise awareness of where Sweden can improve.
To manifesto
To interviews
Atomico interviews six founders including Swedes from Spotify,
King & Delivery Hero, to get their perspectives on the journey
to international success.
Nordic Exit Analysis 2014
Which country is the unicorn champ?
The Nordics attract around 10% of VC capital in Europe - but stands for the majority of BUSD exits (53% last 10 yrs).
Nordics - Europe -
3%
11%
97%
89%53%
47%
64%
28%
Population
Billion dollar exits.Share of exits between
2005 - 2014
Amount of VC Investments.Share of tech VC 2014
BUSD softwarecompanies founded
since 2003
Soundcloud & Avito*
*Soundcloud & Avito: Swedish founders but included in RoE
England
Sweden
Germany
France
Finland
Israel
Unicorns: 17
Unicorns: 7Spotify, Mojang, Klarna, King, Skype, Avito, Soundcloud
Delivery hero, home24, Rocket Internet, Zalando
Bla Bla Car, Criteo, vente-privee
Supercell, Rovio
Conduit
Pokerstars, Skyscanner, Shazam, Skrill, Zoopla, Wonga, Rightmove, Transferwise and others
Unicorns: 4
Unicorns: 3
Unicorns: 2
Unicorns: 1
Lists
Tobii - IPO April 2015,valuation: $242M
Klarna - $120MMar 2014
Spotify- $526M June 2015
iZettle - $61M May 2014 $67M Aug 2015
Recent & Notable
On the rise
Truecaller - $60MOct 2014
KnC Miner – $15M Feb 2015
Neo Tech - $20MJan 2015
Tictail - $22MJuly 2015
Fyndiq - $20MNov 2014
Saltside - $40MJan 2015
Trustly - $29MNov 2014
7
4
3
2
17
Design by:
Soundtrack Your Brand Fishbrain ACast Sticky
Sinch Detectify Sqore Lifesum Tink Narrative
Instabridge Zound Industries Volumental
Universal Avenue Safello Shortcut Labs Lookback
Natural Cycles Unomaly Sparta Sales FundedByMe
Spotify is the most valuableprivate tech company in Europe.
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