SocialMPact

The Art of Social Media

If 2009 was the year of Social Media then 2010 is the Year of Execution.

IAEE DFW ChapterTechnology Education ProgramMarch 29, 2010AgendaHarness the Power!

Tactics of Social Media Marketing

Lunch Program: How social media solutions are impacting the use of traditional marketingHarness the Power

AgendaDefining the social media tool suiteBuilding relationships through viral marketing Traditional marketing versus new media marketing Using social media to recruit attendees and sponsors

Social Evolution Video

Social Media

An umbrella term

Transforms one to many broadcasts into many to many conversations

Changes people from content consumers into content producers

Shiny new toyDefinition of Social Media6

It is zillions of conversations that people are havingonline24/7right now!

Three PartsContent/Conversation

Media/ToolsCommunities

IIAEE think islisten- Great! But, are Yes - they ing?theySocial media are/is

Three components:Content = information, dialogue or entertainmentMedia = toolSocial interface (intimate direct, community engagement, social viral, electronic broadcast or syndication, or other physical media such as print).

Integrates technology, social interaction, and the delivery of words, pictures, video and audio.

8

Three PartsListeningConnecting PublishingWhere the hell is matt?

Event producers that dont have a plan and havent started participating in social media may soon find they are behind.

Stephen Nold, Event Tech Blog, Tradeshow WeekShow organizers are seeking a way to design their own social media Strategy Playbook

Social Media Playbook

TheSecretFor the Events IndustryThe Platform ToolsFacebook, LinkedIn, TwitterNing? EventPeeps?Blog WordPressYouTubeiTunesThe Enabling ToolsTwitterTweetDeckTweetChatHootsuiteLinkedInLinkedIn GroupsPollsStart a GroupThe Monitoring toolsGoogle AnalyticsHubspotRadian 6

Tactics Of Social Media Marketing

AgendaMost useful social media tools Examples & results on how each tool can impact sales & marketing reachThe ability to discern between the hype and truth on these solutions

Experimenting

One of my passionssinging?

Have never sang in front of an audience by myselfwife and mother do not think I can singno formal training18Value of the most useful social media tools

The hype & truth on SMPaying a lot of money for social media doesnt give any clear advantagesIt isnt freeResearch: no one has a comprehensive social media planSuppliers are launching partial solutions

Research: What are your reasons to use Social Media?Recruit attendeesOnline community developmentSocial networkingIncrease brand strength & awarenessEnhance exhibitor recruitment

Based on research with Experient customers

What are your objectives with social media?Generate event attendance?Grow brand strength and awareness?Connect your members, attendees, exhibitors, and partners together?What else?

21New Tools

How social media solutions are impacting the use of traditional marketing

AgendaDefining the social media tool suiteBuilding relationships through viral marketing Traditional marketing versus new media marketing Using social media to recruit attendees and sponsors

SCN use of Social Media how to gain awareness and visibility25Success StoriesNational Association of Broadcasters: 1,500 Registrations top performing strategyFirst-time attendees

Dell Computers: 1 million followers on twitter$3 million in revenue

MTO Summit: 8% of audienceTwitter Recruitment

Walt Disney: 65,000 Happy BirthdaysTwitter Recruitment

Digital Thought: 20% of revenueLinkedIn Recruitment of Suppliers and Attendees

26Adjust marketing messaging as a resultAppeal to younger attendee base

Four TrendsMobile DevicesVirtual EventsInbound MarketingWeb Scraping

The Firehose EffectSwing Faster