Source: Videology survey, November 2014, 2,449 Canada respondents @videologygroup facebook.com/videologygroup
Videologygroup.com
19% always watch TV/video at home with the lights off
49% normally watch TV withat least one person
use their laptop as their primary device to watch
TV/video at home
50%
have eight or more screens to view
TV/video at home
20%
frequently watch TV/video on a device in the
kitchen
19%
use a second screen while watching TV
54%
watch TV/video on a device most
often in their beds
56%
27% list “lying in bed” as their ideal way to watch TV/video at home
43% often or always watch TV/video programming in a different room while home with other people
43% list “sitting on a couch” or “lounging in a recliner” as their ideal way to watch TV/video at home
16% list the smartphone or tablet as their primary device to watch TV/video at home
The days of families huddling around one television to watch scheduled programming are long gone. Today, TV and video
content can be accessed by consumers not only when they want, but where they want. How has the convergence of TV and digital
changed home viewing habits? Below we take a room-by-room look.
DARK SIDE OF THE ROOM
BONDING TIME
14% frequently watch TV/video on a device in the bathroom
NO BATHROOM BREAKS
TV IN YOUR LAP
BRING IT TO BED
UNDER THE COVERS
A HOUSE DIVIDED
GETTING PERSONAL
TV EVERYWHERE
COOKING UP CONVENIENCE
SPLIT SCREENS
COUCH POTATO
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