arrse.co.uk
Olive Net Ltd
• 3 Community Sites– Army Rumour Service– Navy-Net– RearParty
• Stats– 7 million impressions/
month– 250k unique visitors
• National media presence
arrse.co.uk
arrse.co.uk
Ask Tory Defence Spokesman?
• 10 days in March 2010• Worked with Yoosk on FCO
Afghanistan Conference• Embedded on ARRSE– Generated excitement– Existing users (anonymity)
• Aim to produce 5 Qs for Dr Liam Fox to answer
arrse.co.uk
Outcome• Yoosk– 158 Questions– 1,875 votes
• YouTube– 3 videos @ 5 mins– 2,100 views
• ARRSE– 132 replies– 12,500 views
• Total Cost £3k
arrse.co.uk
Olive Net
• 3 Community Sites– Army Rumour Service– Navy-Net– RearParty
• Stats– 7 million impressions/
month– 250k unique visitors
• National media presence
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