Horizon Projects Workshop Professor KlinkowsteinDigital Design (A-Young Lee)
Semester-long assignment for Digital Design:
Create a “Brand Platform” for a not-yet-existing product or service.
Horizon Projects Workshop Professor KlinkowsteinDigital Design (A-Young Lee)
A Brand Platform is a tool for using words, colors, textures, sounds, animations, stylized images and social media to develop new ideas for products and services and a first draft to the character and marketing of these products or services.
Horizon Projects Workshop Professor KlinkowsteinDigital Design (A-Young Lee)
Assignment:Create the Brand Platform beginning with a quote chosen from “Tomorrow Now: Envisioning the Next 50 Years”, by Bruce Sterling.
Horizon Projects Workshop Digital Design (A-Young Lee)
Then, create the following:
*Theme derived from book quote
*Colors/textures (photo) palette
*Soundtrack from found and recorded sources
*Stop-motion video about product functionality
*Animatic video from stills about product character
*Facebook group page
Professor Klinkowstein
Horizon Projects Workshop
Book Quote:
“Blobjects carry the flag in a world whose manifest destiny is 'organic behavior in a technological matrix.’ Computer-aided design and injection molding allow them to assume any form. They get their organic forms directly from us: from mimicking human flesh.”
Professor Klinkowstein
Quote Theme Colors / Textures Soundtrack Stop Motion Product / Tagline Style Frame Video
Digital Design (A-Young Lee)
Quote Theme Colors Soundtrack Stop Motion Product / Tagline Animatic Video Social Media
Theme:
Blobjects flourish.
Quote Theme Colors / Textures Soundtrack Stop Motion Product / Tagline Style Frame Video
Professor KlinkowsteinDigital Design (A-Young Lee)
Quote Theme Colors Soundtrack Stop Motion Product / Tagline Animatic Video Social Media
Horizon Projects Workshop
Quote Theme Colors / Textures Soundtrack Stop Motion Product / Tagline Style Frame Video
Professor KlinkowsteinDigital Design (A-Young Lee)
Quote Theme Colors Soundtrack Stop Motion Product / Tagline Animatic Video Social Media
Quote Theme Colors / Textures Soundtrack Stop Motion Product / Tagline Style Frame Video
Soundtrack:
Summer Field.mp3
Professor KlinkowsteinDigital Design (A-Young Lee)
Quote Theme Colors Soundtrack Stop Motion Product / Tagline Animatic Video Social Media
Quote Theme Colors / Textures Soundtrack Stop Motion Product / Tagline Style Frame Video
Professor KlinkowsteinDigital Design (A-Young Lee)
Quote Theme Colors / Textures Soundtrack Stop Motion Product / Tagline Animatic VideoQuote Theme Colors Soundtrack Stop Motion Product / Tagline Animatic Video Social Media
Quote Theme Colors / Textures Soundtrack Stop Motion Product / Tagline Animatic Video
Purpose / Tagline:
Flourish. Connect.
Professor KlinkowsteinDigital Design (A-Young Lee)
Quote Theme Colors Soundtrack Stop Motion Product / Tagline Animatic Video Social Media
Quote Theme Colors Soundtrack Stop Motion Product / Tagline Animatic Video
Professor KlinkowsteinDigital Design (A-Young Lee)
Social Media
Quote Theme Colors Soundtrack Stop Motion Product / Tagline Animatic Video
Professor KlinkowsteinDigital Design (A-Young Lee)
Social Media
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