Languages
Pages
Legal
Are content strategists the
new IAs?
World IA Day 2014, Chicago Hilary Marsh
h"p://news.discovery.com/tech/gear-‐and-‐gadgets/virtual-‐superheroes-‐more-‐heroic-‐real-‐life-‐130130.htm
Is content strategy the
new IA?
Backgrounds Roles Focus Challenges Opportunities Profession
My journey to content strategy
h"p://www.ceros.com/blog/2013/8/8/print-‐vs-‐digital-‐is-‐that-‐the-‐quesBon#.Uv9zsLxkLzc
Backgrounds Roles Focus Challenges Opportunities Profession
Definition of CS • Who, what, when, where, why,
and how of publishing content
• A strategic statement tying content to business
• The people, processes, and power to execute that statement
Focus
Focus
Overlaps between CS & IA: • Keep user in mind • Clarity • Ability to accomplish goals • Findability • Usability • Page structure
Focus
Differences: • CS gets “in the weeds” about the
business; IA stays focused on the user
• IA is complete at some point; CS is concerned with “Day 2” – governance, calendar
Focus
• How does content get to the site? • How long should content stay live?
• How can we make sure that people create content so it can be found and used?
• How much content is there in each section and how often it gets added to?
• How can we bring together similar content from different parts of an organization?
What about the content?
• How good is the content that currently exists – how relevant is it to the audience, does it help the organization meet its goals?
• What’s missing? • Who is posting the content, vs who’s
creating it?
• Is the system working to help make publishing and finding content easier, or is it making things more difficult?
What about the content?
• Professional organization(s) • Academic programs • #DTDT • Books • Publications • Online and face-to-face
communities
• Events
Profession
Professional organization(s) Academic programs #DTDT Books Publications Communities Events
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IA CS
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h"p://www.dragoart.com
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