8/7/2019 ARD Info Session Presentation 2011
1/12
Applied Research Day 2011http://ard.innuvation.org
8/7/2019 ARD Info Session Presentation 2011
2/12
What Is Applied Research Day?
It is an opportunity to:
Present your research and learn about other research at NU
Interact with entrepreneurs and venture capitalists to learnhow to turn your research ideas into a viable business.
Meet entrepreneurial students from all disciplines at NU
Assemble your team for the lucrative NU Venture
Competition.
8/7/2019 ARD Info Session Presentation 2011
3/12
Your Participation in ARD
Who: Students or researchers affiliated with Northwestern withresearch ideas that might translate into real worldapplications.
How: 1) Have an ideaThe entry must be the original idea and work product of a student or team of
students. Possible topics include: Green Projects, Healthcare, Technology solutions,and Non-profit and Community-based.
2) Submit your abstract online.< 1 page representative of research idea and potential application
Deadline: Tuesday, March 1st
, 2011
3) PresentationYou will present your research and its business application in a 5 minute pitch. Anyformats that can convey your ideas clearly are welcome, powerpoint presentation,scientific posters or you can bring and give a demo of your prototype!
8/7/2019 ARD Info Session Presentation 2011
4/12
The Competition
Awards in two categories
1) Laboratory Research 2) Applied Research
All participants will receive a certificate of merit.
The top finishing team in the applied research categoryreceives a free pass to the NUVC semifinals!
o 1st Place: $ 500
o 2nd Place:$ 300o 3rd Place: $ 100o ISEN Award: $TBA
o Best Presentation: $ 200o 2 Audience Favorite: $ 50
8/7/2019 ARD Info Session Presentation 2011
5/12
Judging Criteria
Research Content Novel research project Significant impact of project Clear and sound methodology Quality and persuasiveness of any data
Business Content Understanding of current market and
competition Understanding of competitive advantages of
proposed product/service
Understanding of targeted customers Understanding of investor issues
Communication Skills Student can clearly explain research and
business model to inter-disciplinary audience Ability to answer questions
Ability to receive suggestions and criticism
Poster/PPT Organization Neat, organized, and concise Well-written, proper grammar Clear definition of problem and solution
Quality and relevance of figures
1) Laboratory Research
2) Applied Research
60% Research Content, 0% Business, 15% Poster/PPT organization, 25% Communication
35% Research Content, 35% Business, 10% Poster/PPT organization, 20% Communication
8/7/2019 ARD Info Session Presentation 2011
6/12
Important Dates
Abstracts Due: Tuesday, March 1st, 2011 A brief description of your concept and its business application Less than a page in length
Do not need fully developed business understanding Indicate which category you want to enter
ARD Wednesday, March 9th, 2011Sliverman Hall & Pancoe
8/7/2019 ARD Info Session Presentation 2011
7/12
Information and Registration:http://ard.innuvation.org
Jimmy Buffi:[email protected]
Dan Zheng:
Abstract Deadline:
03/01/2011
8/7/2019 ARD Info Session Presentation 2011
8/12
Business Content
The Opportunityo Understanding the Current Marketo Intellectual Property
o The Competitive Landscape Your Solution
o Competitive Advantageo The Targeted Customer
YourBusinesso What You Needo Your Current Status
8/7/2019 ARD Info Session Presentation 2011
9/12
The Opportunity
Understanding the Current Marketo What is the problem that you are addressing?o What is the size of this market?o Regulatory considerations?
Intellectual Property - blanket search on Googleo How important are patents in this market?o How dense is the IP landscape?o Is there white space to stake claim?
Understanding the Competitiono How competitive is the landscape of this field?
o What currently solves this problem?o Where do the current solutions fall short with their solution?
8/7/2019 ARD Info Session Presentation 2011
10/12
Your Solution
Competitive Advantageo How does your solution add value?
Accuracy Speed Cost
etc.o What other ways can you differentiate your solution to create
advantage?
Understanding of the Targeted Customero Who benefits from your product?o
Who purchases your product?o What are all of the factors in this purchasing decision?o How can your product be marketed?o How will your product be distributed?
8/7/2019 ARD Info Session Presentation 2011
11/12
YourBusiness
What is needed to bring this to market? (rough idea)o How much time to market?o What kind of capital will you need?o Do you need experts from any field?o Do you need a corporate partnership?
Current Statuso Where are you at in your product development?o What support/advisors do you have?o Who are you looking for to join your team to develop this?
What is your end goal for this concept? License Manufacture Sell
8/7/2019 ARD Info Session Presentation 2011
12/12
Presentation Tips
1. You will ramble, time yourself for 3-4 min2. You do not have time to go deep into your research details3. Judges and participants will be from all different
backgrounds4. Predict questions ahead of time5. Great opportunity6. Use this as a chance to network and build teams!