Hi, I’m Sean Zinsmeister!Senior Director of Product Marketing @ Infer
Accomplished Startup Marketer
Built & Led Marketing at Nitro
Musician-born Marketer
Podcast & Paleo Aficionado
2013 Markie Winner
@szinsmeister [email protected] 1 415 689 4654
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NURTUREPROGRAMS
MarketingAutomation
Primary Inbound Nurture + Fit Scoring
A-LeadsWeb
SalesDevelopment
A-Leads B-Leads C-Leads D-Leads
Primary Inbound Nurture + Fit Scoring
MarketingAutomation
C-Leads
“Contact Me”
“Customer Credibility”
“Problem Statement”
Recycle Program
Primary Inbound Nurture + Fit Scoring
D-Leads
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“Customer Credibility”
“Product Education”
“Problem Statement”
Recycle Program
NURTUREPROGRAMS
Primary Inbound Nurture + Fit Scoring
A-Leads B-Leads C-Leads D-Leads
“Contact Me”
“Contact Me”
“Contact Me”
“Contact Me”
“Problem Statement”
“Customer Credibility”
“Problem Statement”
“Customer Credibility”
“Product Education”
“Problem Statement”
Recycle Program
NURTUREPROGRAMS
Primary Inbound Nurture + Fit Scoring
A-LeadsWeb
SalesDevelopment
A-Leads B-Leads C-Leads D-Leads
“Contact Me”
“Contact Me”
“Contact Me”
“Contact Me”
“Problem Statement”
“Customer Credibility”
“Problem Statement”
“Customer Credibility”
“Product Education”
“Problem Statement”
Recycle Program
NURTUREPROGRAMS
MarketingAutomation
Primary Inbound Nurture + Fit Scoring
Primary Inbound Nurture + Behavioral Model
A-LeadsWeb
MarketingAutomation
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MarketingNurture Programs
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Soft Offer - Soft Conversion
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Hard Offer - Hard Conversion
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Primary Inbound Nurture + Behavioral Model
Primary Inbound Nurture + Behavioral Model
A-LeadsWeb
MarketingAutomation
Soft Offer Hard Offer
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GoodProspects
ZoomInfo
Data.com
InsideView
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SEQUENCES/CADENCES
SalesQueue
Evenly DistributedNet-New Good Leads
ToutApp
Outreach
DIRECTMAIL
PFL
MailLift
Terminus
DemandBase
Outbound / ABM Nurture
ABM Air CoverAccount-Based
Sales Development
Conversions
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ZoomInfo
Data.com
InsideView
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GoodProspects
SEQUENCES/CADENCES
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Outreach
Account-BasedSales Development
Outbound / ABM Nurture
GoodProspects
CUSTOMAUDIENCES
SalesQueue
Evenly DistributedNet-New Good Leads
DIRECTMAIL
PFL
MailLift
Terminus
DemandBase
GoodProspects
ZoomInfo
Data.com
InsideView
Net-NewAccounts
Net-NewContacts
CUSTOMAUDIENCES
SEQUENCES/CADENCES
SalesQueue
Evenly DistributedNet-New Good Leads
ToutApp
Outreach
DIRECTMAIL
PFL
MailLift
Terminus
DemandBase
Outbound / ABM Nurture
A-LeadsWeb
SalesDevelopment
A-Leads B-Leads C-Leads D-Leads
“Contact Me”
“Contact Me”
“Contact Me”
“Contact Me”
“Problem Statement”
“Customer Credibility”
“Problem Statement”
“Customer Credibility”
“Product Education”
“Problem Statement”
Recycle Program
NURTUREPROGRAMS
MarketingAutomation
Primary Inbound Nurture + Fit Scoring
Primary Inbound Nurture + Behavioral Model
A-LeadsWeb
MarketingAutomation
Soft Offer Hard Offer
SalesDevelopment
MarketingNurture Programs
A B C D
Outbound / ABM Nurture
GoodProspects
ZoomInfo
Data.com
InsideView
Net-NewAccounts
Net-NewContacts
CUSTOMAUDIENCES
SEQUENCES/CADENCES
SalesQueue
Evenly DistributedNet-New Good Leads
ToutApp
Outreach
DIRECTMAIL
PFL
MailLift
Terminus
DemandBase
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