OUR BEST DAYSARE AHEAD OF US
Algeria Bahrain Egypt Iraq Jordan Kuwait Lebanon Libya Morocco Oman Qatar Saudi Arabia Tunisia UAE Yemen
April 9, 2013www.arabyouthsurvey.com
ASDA’A Burson-Marsteller commissioned Penn Schoen Berland (PSB) to carry out the survey among Arab national youth aged 18-24 in 15 Middle East countries: the six countries of the Gulf Cooperation Council (Saudi Arabia, UAE, Qatar, Bahrain, Qatar and Kuwait), Jordan, Lebanon, Egypt, Iraq, Libya, Tunisia – and, for the first time, Algeria, Morocco and Yemen.
e research was designed to uncover country differences and common trends, looking at concerns and priorities such as:
VIEWS OF THE IMPACT OF THE ARAB SPRING
ECONOMIC AND SOCIAL CONCERNS
ATTITUDES TOWARDS DEMOCRACY
VIEWS OF FOREIGN NATIONS
PERSONAL AND SOCIAL VALUES
MEDIA CONSUMPTION TRENDS
SOCIAL MEDIA HABITS
METHODOLOGY
e study was commissioned in December 2012. e interviews took place from 13 Dec 2012 to 14 Jan 2013. Sample details are given below:
UAEN=250UAEN=250
OMANN=150OMANN=150
QATARN=200QATARN=200
BAHRAINN=200BAHRAINN=200
KSAN=250KSAN=250
KUWAITN=200KUWAITN=200
EGYPTN=250EGYPTN=250
JORDANN=200JORDANN=200
LEBANONN=200LEBANONN=200
Dubai40%
Sharjah20%
AbuDhabi40%
Dubai40%
Sharjah20%
AbuDhabi40%
Muscat50%
Batinah50%
Muscat50%
Batinah50%
Doha55%
AlRayyan45%
Doha55%
AlRayyan45%
Manama100%Manama100%
Jeddah40%
Riyadh40%
Dammam20%
Jeddah40%
Riyadh40%
Dammam20%
KuwaitCity20%
Al Hawalli30%
Al Ahmadi20%
Al Farwaniya30%
KuwaitCity20%
Al Hawalli30%
Al Ahmadi20%
Al Farwaniya30%
Cairo50%
Alexandria25%
Mansoura25%
Cairo50%
Alexandria25%
Mansoura25%
Amman50%
Irbid25%
Zarqa25%
Amman50%
Irbid25%
Zarqa25%
EastBeirut40%
WestBeirut40%
Tripoli20%
EastBeirut40%
WestBeirut40%
Tripoli20%
ORIGINAL COUNTRIES 2008-2010
NEW IN
2011IRAQN=200IRAQN=200
TUNISIAN=200TUNISIAN=200
LIBYAN=200LIBYAN=200
ALGERIAN=150ALGERIAN=150
MOROCCON=200MOROCCON=200
YEMENN=150YEMENN=150
Baghdad50%
Irbil25%
Basrah25%
Baghdad50%
Irbil25%
Basrah25%
Tunis50%
Sfax25%
Susah25%
Tunis50%
Sfax25%
Susah25%
Tripoli50%
Benghazi25%
Misrata25%
Tripoli50%
Benghazi25%
Misrata25%
Algiers50%
Oran25%
Constantine25%
Algiers50%
Oran25%
Constantine25%
Fes25%
Salé25%
Marrakech25%
Casablanca25%
Fes25%
Salé25%
Marrakech25%
Casablanca25%
Sana’a50%
Al Hudaydah25%
Ta’izz25%
Sana’a50%
Al Hudaydah25%
Ta’izz25%
NEW IN
2012NEW IN
2013
2008 RESEARCH WAS CONDUCTED BY NIELSEN USING AN ONLINE METHODOLOGY.ALL RESEARCH FROM 2009 ONWARDS WAS COMPLETED FACE-TO-FACE. 2013 DATA IS WEIGHTED BY MARKET TO ENSURE EQUAL REPRESENTATION WITHIN THE SAMPLE.
TOP 10 FINDINGS
1Majority ofArab youth believe that “our best days are ahead of us”.
Q: Which of the following statements is closer to your view?
GENERAL OUTLOOK
74 63
77 82 75 77 77
71 68 72 70 74 70 74 78 76 76 72
24 31
22 16 21 20 20
27 26 25 28 24
26 25 20 21 22 25
3 6 1 2 4 2 2 3 6 2 2 2 4 1 1 3 3 3
Amongall
Egypt Jordan Kuwait Qatar SaudiArabia
UAE Oman Lebanon Bahrain Iraq Tunisia Libya Algeria Morocco Yemen GCC Non-GCC
Don’t know
Our bestdays arebehind us
Our bestdays areahead of us
Q: Considering the last 12 months, do you think thingsin your country of residence are now heading in the right direction or are they going in the wrong direction?
GENERAL OUTLOOK
(Right direction) %
2012 2013
Amongall
Egypt Jordan Kuwait Qatar SaudiArabia
UAE Oman Lebanon Bahrain Iraq Tunisia Libya Algeria Morocco Yemen GCC Non-GCC
5558
4653
5552
66 65 67 71
56
7783
88
55
80
21
37
5044
48
55
48
42
70
43
63
71
4849
56
4952
Q: In general, do you think the economy in your country / the region is going in the right direction or in the wrong direction?
DIRECTION OF ECONOMY
National Regional
Amongall
Egypt Jordan Kuwait Qatar SaudiArabia
UAE Oman Lebanon Bahrain Iraq Tunisia Libya Algeria Morocco Yemen GCC Non-GCC
5560
4957
47
58
46
61
73 67 65 64 65
76
48
55
6163
51
65
49
58
5155
5155
5355
58
5257
5358
65
5356
Q: Since the start of the events of the Arab Spring (in late 2010/early 2011), do you believe that your government has become:
IMPACT OF ARAB SPRING
26
20
24
24
24 26 34
11
13
6
6
22
10
10 10 11 9
12
14
9
10 12
2110
14 11 11 17 10
7 11
1 7 5 4 8 8 7 5 5
Amongall
Egypt Jordan Kuwait Qatar SaudiArabia
UAE Oman Lebanon Bahrain Iraq Tunisia Libya Algeria Morocco Yemen
Don’t know
Less transparent/representative
No more transparent/representative
A little more transparent/representative
Much more transparent/representative
2325
26 25
28
29
1814
26 24
22 20
29
19
24 18
22 16
23 22 37
22 33
18 1425 20 22 22
15 24
23
21
8
8
8
26 29
7
8
10
17
5 8
8
22
24
14
36
9
29
15
22
8
14
9
Q: How far do you agree or disagree withthe following? (%)
IMPACT OF ARAB SPRING
Following the uprisings across the Arab world, I feel the Arab world is better off
As a result of the uprising, I feel I will be better off in five years
Following the uprising, I am personally better off now thanI was a year ago
2012 2472 4
2013 2470 7
2012 2471 5
2013 1774 10
2012 2868 4
2013 3067 3
Agree a lot / somewhat Disagree a lot / somewhat Don’t know
2Arab youth have more nationalpride since the Arab Spring.
Q: How far do you agree or disagree withthe following? (%)
IMPACT OF ARAB SPRING
Recent changes in my country make me feel anxious about what the future holds
Following the uprising in the Arab world, I feel uncertain about the future of my country
Following the events of the Arab Spring, I am more proud to be an Arab
Agree a lot / somewhat Disagree a lot / somewhat Don’t know
2012 4946 4
2013 6135 4
2013 1187 3
2012 5540 55
2013 6628 5
Q: How far do you agree or disagree with the following? “Following the events of the Arab Spring, I am more proud to be an Arab” (%)
IMPACT OF ARAB SPRING
Don’t know
Agree somewhat
Agree a lot
Disagree a lot
Disagree somewhat
5960
58
5666
61 60 61 56 55 52 65 54 51 58
28 27 28 31
22 2626
2728 27
3422 28
34
30
7 7 9 5 6 7 108 6
1210 7
Don’t know
Agree somewhat
Agree a lot
Disagree a lot
Disagree somewhat
Amongall
Egypt Jordan Kuwait Qatar SaudiArabia
UAE Oman Lebanon Bahrain Iraq Tunisia Libya Algeria Morocco Yemen GCC Non-GCC
65
24
9
60
26
6
58
28
87
4 3
2 3 6 5
2
9 4 4
6 3
5 2
4 5
4 4 3
2 4 3
6 2
3 2 4 2
1 3 4 4
2 1
6
Q: How far would you say each of the following influences you and your outlook on life? (% very influential)
INFLUENCERS
Base: Among All (don’t knows filtered)
Parents Religion Family Friends Communityleaders
Authors/writers
Politicians/Government
leaders
Businessleaders
Media Music Sports!gures
Pop stars
1619
282930303133
49
6669
73
Q: Which of the following is closest to your view? (%)
VALUES & BELIEFS
Base: Among All
Traditional values meana lot to me, and ought tobe preserved for generationsto come
Traditional values areoutdated and belong inthe past. I am keen to embrace modern valuesand beliefs
2010 2011 2012 2013
83
17
65
35
60
40
68
33
3Fair pay remains the top priority of Arab youth
Q: How important are each of the followingto you? Top 10 (% very important)
IMPORTANCE OF FAIR PAY
Base: Among All (don’t knows filtered)
63 61 68
62 57 55
70 64 62
58
82
65 58 58
54 55 50 51 50 51
82
66 61 58 55 54 53 51 51 50
2011 2012 2013
Being paid a fa
ir wage
Owning m
y own home
Living in
a democratic
country
Living with
out fea
r of t
erroris
m
Having a
ccess
to the b
est co
llege
s/univers
ities
Having a
ccess
to high-spee
d Inter
net
Having a
ccess
to relia
ble hea
lthca
re
Living in a s
afe neig
hbourhood
Being a
ble to ge
t marri
ed and st
art a f
amily
Being a
ble to a!ord lu
xuries
Q: Which of the following is closest to your experience in the past 12 months?
JOB SECURITY
Base: Among All
Amongall
Egypt Jordan Kuwait Qatar SaudiArabia
UAE Oman Lebanon Bahrain Iraq Tunisia Libya Algeria Morocco Yemen GCC Non-GCC
8 7
18
17
57
10 10
13
18
23
20
15
16
6
14
22
6 6
14
1916
14
4862 59 59
64 61
5056 55
47
15 22
24
10 10 10
21
16
5361
9 5 4 8
17
13
62
9
18
18
54
8
18
17
58
8
19
17
56
16
19
17
19
59
2117
1814
11
20
None of the above
I have lost my job
I know a friend who haslost his/her job
I know a family memberwho has lost his/her job
Q: Would you prefer to work in government or for the private sector?
PREFERRED EMPLOYER
Base: Among All
4632
44 5058
48 54
4938 38
48
46
24
4452
42 43
26 41
27
14
2320
8
2323
22
12
4026
13
17
21
15
16
18
25
14
15
19
17
27
14 17
15
25
14
14
12
15
14
14
13 14
15
15 12
12
16
13
10 13 15
16
5043
13
24
14 14
15
28
Amongall
Egypt Jordan Kuwait Qatar SaudiArabia
UAE Oman Lebanon Bahrain Iraq Tunisia Libya Algeria Morocco Yemen GCC Non-GCC
No preference
Don’t know
Private sector
Government
4Home ownership is increasingly important
Q: How important are each of the followingto you? Top 10 (% very important)
HOME OWNERSHIP
Base: Among All (don’t knows filtered)
63 61 68
62 57 55
70 64 62
58
82
65 58 58
54 55 50 51 50 51
82
66 61 58 55 54 53 51 51 50
2011 2012 2013
Being paid a fa
ir wage
Owning m
y own home
Living in
a democratic
country
Living with
out fea
r of t
erroris
m
Having a
ccess
to the b
est co
llege
s/univers
ities
Having a
ccess
to high-spee
d Inter
net
Having a
ccess
to relia
ble hea
lthca
re
Living in a s
afe neig
hbourhood
Being a
ble to ge
t marri
ed and st
art a f
amily
Being a
ble to a!ord lu
xuries
Q: At what age do you expect to purchase yourown home? (%)
AGE OF FIRST-TIME BUYERS
Not including “Don’t know”
4 6
14
25
20
15
Already own myown home
Before the ageof 25
Between the agesof 26-30
Between the agesof 31-40
After the ageof 40
Never
Among all
5Rising living costs continue to be the top concern among Middle East youth
Q: How concerned would you say you are about each of the following issues? (% very concerned)
KEY CONCERNS
Base: Among All (don’t know filtered)
Rising cost of living
Dangers of drugs
!e economy
!reat of terrorism
Impact of the events of the Arab Spring
Unemployment
Opportunities for women
57
62
39
35
47
4948
5049
46
4444
42
4343
40
46
63
2011
2012
2013
Q: How concerned would you say you are about each of the following issues? (% very concerned)
KEY CONCERNS
Base: Among All (don’t know filtered)
61
51 51 48
45 42 42 41 40 40
63
48 49 46 47
42 43 46
38 41
Rising costof living
!e economy Dangers ofdrugs
!reat ofterrorism
Impact of theevents of theArab Spring
Standard ofliving
Opportunitiesfor women
Unemployment Transport androad safety
Rise of Islamistmovements/role
of Islam inpolitical life
GCC Non GCC
6Civil unrest and lack of democracy are the biggest barriers facing the region
Q: What do you believe is the biggest obstacle facing the Middle East?
OBSTACLES FACING MIDDLE EAST
Base: Among All
41 41
27 27
23 21 21 21
18
16
44 43
27 26 25
22
19
17
Civil unrest Lack ofdemocracy
Lack of Arab unity
Israel-Palestiniancon!ict
Lack ofpoliticaldirection
Financial issues
"reat ofterrorism
Lack ofstrong
leadership
Loss oftraditional
values
2012 2013
7e UAE continues to be seen as a model nation
Q: Which country in the world would you like to live in? (%)
MODEL NATIONS
Base: Among All
Q: Which country in the world would you most like your country to be like? (%)
31
18 16 16 14
United Arab Emirates France United States Turkey Saudi Arabia
30
17 16 16 13
United Arab Emirates France United States Turkey China
MODEL NATIONS
Base: Among All
Q: As your country develops, which country’s model of growth and development would you like your country to follow? (%)
20
11 11 11 9 7
United Arab Emirates China United States France Turkey Germany
8Among nations outside MENA, France regarded most favourably by Arab youth
Q: How favourable are you to thefollowing countries? (Very favourable %)
MODEL NATIONS
Base: Among All (don’t know filtered)
France Germany China United Kingdom United States India
30 29 28
23
29
20
39
34
27
43 41
25
46 44
41
34 31
28
44
39 39
32 30 29
2010 2011 2012 2013
9News consumption is falling and newspaper readership is hardest hit
Q: How often do you update yourself on news and current affairs? Daily (%)
NEWS CONSUMPTION
Base: Among All
18
52
46
2011 2012 2013
Q: Where do you get your news (%)
NEWS CONSUMPTION
Base: Among All
79
42
62
15
29
17
0
62
51
32
14 10
6
20
72
59
24
16
6 8
28
Television Online Newspapers Friends and family Radio Magazines Social Media
2011 2012 2013
10Social media is becoming increasingly influential
Q: In your opinion what is the most trustedsource of news? (%)
TRUSTED NEWS SOURCES
Base: Among All
2011 2012 2013 60
19
11
49
18 18
9
40
9
26 22
TV news channels Newspapers Websites Social Media
Q: What do you do when you are online? (% Top 8)
INTERNET USAGE
Base: Among All
57
48
37 36 33 31
26 23
60
48
38 36 35
29 25 27
Listen to music E-Mail Download music Subscribe to aRSS feed
Online gaming Read news Upload videos /photos / music
Watching movies/video clips
GCC Non GCC
Q: What do you on blogs? (% Top 8)
BLOGS
Base: All who blog
Q: Where do the blogs that you read come from? (%)
Q: What kind of blogs do you read? (%)
46 38
18 10
I read blogs I post on a blog I have myown blog
I comment onother people's
blogs
87
56
22
My country !e Middle East !e West
52 42
34 31 22 21 18
Fashion News andCurrentA!airs
CelebrityNews
Technology Politics Healthand
Nutrition
Cookery
Base: All who use Twitter
Q: inking about Twitter, whichof the following applies to you? (%)
Q: Where do the people you follow on Twitter come from? (%)
Q: Who are the types of people thatyou tend to follow? (%)
49 48 39 38
15 16
2012 2013
I will respond toother peoplestweets
I actively post tweets
I follow but donot post
92
67
13
93
68
14
My country !e Middle East !e West
2012
2013
Friends
Celebrit
ies
Journ
alists
Religious L
eaders
Business
Leaders
Social C
ommentat
ors
Politicia
ns
86
45 21 12 12 9 9
87
46
21 12 12 10 9
2012
2013
Base: All who use Facebook
Q: inking about social networking, which of the following applies to you? (%)
Q: Where do the people you are friends with come from? (%)
Q: Who are the types of people that you are friends with on Facebook? (%)
62
22 11
64
23 8
I have my ownFacebook account that
I actively update
I have a Facebookaccount but don't tend
to post or upload
I don't have aFacebook account
2012 2013
94
50
19
94
51
18
My country !e Middle East !e West
2012 2013
Friends
Celebrities
Journalis
ts
Religious L
eaders
Politica
l Acti
vists
Business
Leaders
Social C
ommentators
Politici
ans
92
26 13
8 7 6 5 4
92
27 12
8 7 6 5 4
2012
2013
Majority of Arab youth believe that “our best days are ahead of us”.
Arab youth have more national pride since the Arab Spring.
Fair pay remains the top priority of Arab youth.
Home ownershipis increasingly important.
Rising living costs continue to be the top concern among Middle East youth.
Civil unrest and lack of democracy are the biggest barriers facingthe region.
e UAE continues to be seen as a model nation.
Among nations outside MENA, France viewed most favourably by Arab youth.
News consumption is falling and newspaper readership is hardest hit.
Social media is becoming increasingly influential.
1 2 3 4 5
6 7 8 9 10
OUR BEST DAYSARE AHEAD OF US
Algeria Bahrain Egypt Iraq Jordan Kuwait Lebanon Libya Morocco Oman Qatar Saudi Arabia Tunisia UAE Yemen
April 9, 2013www.arabyouthsurvey.com
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