April 2004 Innovation and Competitiveness 1
DrDr.. Bozidar Etlinger Bozidar EtlingerAssociate Director
Ruder Boskovic Institute
Croatia• Commercial Development Manager, RBI
• Former Head, Semiconductors Laboratory,
Materials Research & Electronics Department,
RBI Governing Board Member
April 2004 Innovation and Competitiveness 2
Croatia:Croatia: SCIENCE & SCIENCE & TECHNOLOGY TECHNOLOGY
PROJECTPROJECT
Bozidar EtlingerBozidar Etlinger::
Business PlanBusiness Planandand
Inovation StrategyInovation Strategyinin
Rudjer Boskovic InstituteRudjer Boskovic Institute
Bozidar EtlingerBozidar Etlinger::
Business PlanBusiness Planandand
Inovation StrategyInovation Strategyinin
Rudjer Boskovic InstituteRudjer Boskovic Institute
April 2004 Innovation and Competitiveness 3
• Population Population 4,494,0004,494,000• Land Area Land Area 89,810 km289,810 km2• Number of islands Number of islands 1,185 1,185 • Lenght of coast Lenght of coast 5,835 5,835
kmkm
Republic of Croatia = Republika Hrvatska
April 2004 Innovation and Competitiveness 4
Croatian CommunicationCroatian Communication InfrastructureInfrastructure
• From 1991 to 2001 realised fiber optical infrastructure across the Croatia
• Total lenght 18 000 km
(In plastic pipe)
• monomodal optical fibre
(1300 i 1550 nm).
April 2004 Innovation and Competitiveness 5
760 employees
330 PhD
80 MrSc
90 BSc
95 technicians
15 ha (surface)
April 2004 6
Board of Governors
DIRECTOR
Executive Management
Board
Scientific Council
Board of division directors
Scientific divisions
Support departments
Marketing
Administration
Education affairs
Library and information center
Computer center
NMR service
Technical and scientific services
Theoretical Physics
Experimental Physics
Material Physics
Electronics
Physical Chemistry
Organic Ch.& Biochemist.
Material Chemistry
Molecular Genetics
Molecular Medicine
Marine Research
Marine & Environmental
Laser and Atomic R&D
MIS
IPR
April 2004 Innovation and Competitiveness 7
Articles in Current Contests Journals
Other Journals
Proceedings
Books
April 2004 Innovation and Competitiveness 8
courses lecturers
April 2004 Innovation and Competitiveness 9
lecturerscourses
April 2004 Innovation and Competitiveness 10
FIRST CONTACTS
World Bank - IRB
April, 2002
FIRST CONTACTS
World Bank - IRB
April, 2002
April 2004 Innovation and Competitiveness 11
COMMERCIALIZATION
Rudjer Boskovic Institute
START:2002
November
Many questions ????
COMMERCIALIZATION
Rudjer Boskovic Institute
START:2002
November
Many questions ????
April 2004 Innovation and Competitiveness 12
CC ommunicationommunicationRR esponsibilityesponsibilityOO pportunitypportunityAA chievementchievementTT eamworkeamworkII ntellectual Propertyntellectual PropertyAA ttitudettitude
April 2004 Innovation and Competitiveness 13
Developing & Developing & ImplementingImplementingBusiness PlanBusiness Plan
1.1. Fundamental ConsiderationsFundamental Considerations
2.2. Planning, Writing & PresentingPlanning, Writing & Presenting
3.3. ImplementationImplementation
April 2004 Innovation and Competitiveness 14
Fundamental Fundamental ConsiderationsConsiderationsFundamental Fundamental ConsiderationsConsiderations
1.1. What is our “PRODUCT”?What is our “PRODUCT”?
2.2. What is the “MARKET What is the “MARKET OPPORTUNITY”?OPPORTUNITY”?
3.3. ““FREEDOM TO OPERATE” FREEDOM TO OPERATE”
4.4. Sources of information/ helpSources of information/ help
5.5. What to expect!What to expect!
April 2004 Innovation and Competitiveness 15
What is our “PRODUCT”?What is our “PRODUCT”?
Unique skill or capabilityUnique skill or capability Novel intellectual propertyNovel intellectual property Expertise/ knowledgeExpertise/ knowledge EducationEducation InfrastructureInfrastructure Other exploitable assetOther exploitable asset Opportunity to meet an unmet needOpportunity to meet an unmet need
April 2004 Innovation and Competitiveness 16
What are What are oouurr Selling? Selling?
ResearchResearch ProductProduct ServiceService LicenseLicense CombinationCombination
Be realistic, focus on core Be realistic, focus on core strengths & achievable strengths & achievable
deliverablesdeliverables
April 2004 Innovation and Competitiveness 17
What is the “MARKET”?What is the “MARKET”?
1.1. What are What are wewe selling? selling?
2.2. Where do Where do wewe intend to sell? intend to sell?
3.3. Who are the “CUSTOMERS”?Who are the “CUSTOMERS”?
4.4. What is the size of the market?What is the size of the market?
5.5. What share of the market do What share of the market do ourour projectprojectss??
6.6. How will How will we we be paid/ reimbursed?be paid/ reimbursed?
7.7. How will How will wewe actually market/sell the actually market/sell the product?product?
April 2004 Innovation and Competitiveness 18
““Freedom to Operate”Freedom to Operate”
Do Do wewe have the rights to make/ use/ have the rights to make/ use/ mmarket/ sell our product?arket/ sell our product? What elements comprise our What elements comprise our ““productproduct””?? Where do Where do wewe intend to practice/operate/sell? intend to practice/operate/sell? Do Do wewe own all of the intellectual property? own all of the intellectual property? Is there dominating intellectual property?Is there dominating intellectual property? Do Do wewe need a license? need a license? Can Can wewe obtain a license obtain a license??
April 2004 Innovation and Competitiveness 19
Types of ServicesTypes of Services
Contract research & Contract research & development development Contract testingContract testing DatabaseDatabase EducationEducation Conferences & training coursesConferences & training courses ConsultancyConsultancy
April 2004 Innovation and Competitiveness 20
Marketing LevelMarketing Level Network potential clientsNetwork potential clients Network Network ““advocatesadvocates”” Present at key conferences and Present at key conferences and tradeshowstradeshows Publish and present strong external Publish and present strong external profileprofile Secure some key high profile Secure some key high profile accounts accounts Ensure compliance & deliverablesEnsure compliance & deliverables
Build profile and reputation for Build profile and reputation for “product” & “service” orientation“product” & “service” orientation
April 2004 Innovation and Competitiveness 21
Confidential DisclosureConfidential Disclosure
Confidentiality is critical to clients Confidentiality is critical to clients and to our Instituteand to our Institute
Execute Confidential Disclosure AgreementsExecute Confidential Disclosure Agreements– Mutual or one-way depending on projectMutual or one-way depending on project
Always maintain confidentiality of dataAlways maintain confidentiality of data Do not disclose our own IP/ Trade SecretsDo not disclose our own IP/ Trade Secrets
April 2004 Innovation and Competitiveness 22
What is the What is the “COMPETITION”?“COMPETITION”?
Identify competitorsIdentify competitors Define their strengths and Define their strengths and weaknessesweaknesses Identify opportunitiesIdentify opportunities
What are the unique attributes What are the unique attributes that will differentiate you from the that will differentiate you from the competition and attract the competition and attract the clients?clients?
April 2004 Innovation and Competitiveness 23
Ministry of Science & Ministry of Science &
TechnologyTechnology andand WB WB R&D Institutes entry R&D Institutes entry
criteria:criteria:
Ministry of Science & Ministry of Science &
TechnologyTechnology andand WB WB R&D Institutes entry R&D Institutes entry
criteria:criteria: 1.1. A clear and relevant vision, mission, A clear and relevant vision, mission,
objectives and strategy for the objectives and strategy for the institute. institute.
2.2. A completed business plan to the A completed business plan to the agreed template, which agreed template, which demonstrates long-term demonstrates long-term sustainability. sustainability.
3.3. Viable financial projections for a Viable financial projections for a period of 5 years from the date of period of 5 years from the date of application to the program. application to the program.
1.1. A clear and relevant vision, mission, A clear and relevant vision, mission, objectives and strategy for the objectives and strategy for the institute. institute.
2.2. A completed business plan to the A completed business plan to the agreed template, which agreed template, which demonstrates long-term demonstrates long-term sustainability. sustainability.
3.3. Viable financial projections for a Viable financial projections for a period of 5 years from the date of period of 5 years from the date of application to the program. application to the program.
April 2004 Innovation and Competitiveness 24
R&D Institutes entry criteria:R&D Institutes entry criteria:
4.4. A audit by international experts of the A audit by international experts of the quality of the work produced by the quality of the work produced by the institute and its staff. institute and its staff.
5.5. A demonstration of active and effective A demonstration of active and effective leadership.leadership.
6.6. Sound Governance which demonstrates Sound Governance which demonstrates independence from any organization, independence from any organization, group or vested interest and which can group or vested interest and which can show expertise in areas relevant to the show expertise in areas relevant to the future work of the institute.future work of the institute.
April 2004 Innovation and Competitiveness 25
R&D Institutes entry criteria:R&D Institutes entry criteria:
7.7. Evidence of demand for the services to Evidence of demand for the services to be offered by the institute.be offered by the institute.
8.8. A minimum agreed 5 year target for A minimum agreed 5 year target for contract income which must exceed 40% contract income which must exceed 40% of current Government grant support. of current Government grant support.
9.9. Plans in place to achieve a self Plans in place to achieve a self sustainability ratio (contract income/ sustainability ratio (contract income/ total cost as a %) of 40% in 5 years. total cost as a %) of 40% in 5 years.
April 2004 Innovation and Competitiveness 26
R&D Institutes entry criteria:R&D Institutes entry criteria:
10.10.Plan in place to develop, protect Plan in place to develop, protect and exploit intellectual property and exploit intellectual property (IPR).(IPR).
11.11.Plans in place to reduce support Plans in place to reduce support costs in 3 years equivalent to costs in 3 years equivalent to international best practice when international best practice when benchmarked against equivalent benchmarked against equivalent European R&D organizations.European R&D organizations.
April 2004 Innovation and Competitiveness 27
R&D Institutes entry criteria:R&D Institutes entry criteria:
12.12. Plans in place to achieve business, HR, Plans in place to achieve business, HR, commercial, marketing and financial commercial, marketing and financial systems and processes to international systems and processes to international best practice standards within 2 years.best practice standards within 2 years.
13.13. Plans in place to achieve quality Plans in place to achieve quality standards to equivalent of ISO 9001 standards to equivalent of ISO 9001 within 3 years.within 3 years.
14.14. A training plan in place which A training plan in place which demonstrates how the institute will demonstrates how the institute will develop the skills of existing staff.develop the skills of existing staff.
April 2004 Innovation and Competitiveness 28
Essential conditions for Essential conditions for APPRAISAL MISSIONAPPRAISAL MISSION
Business Plan RBIBusiness Plan RBI
Business Plan accepted by Business Plan accepted by Governing Board Governing Board
April 2004 Innovation and Competitiveness 29
APPRAISAL MISSIONAPPRAISAL MISSION MAY 2004 MAY 2004
Negotiations between:Negotiations between:
Government Government RBIRBI WBWB
MSESMSES BIBI
MFMF BICROBICRO(Test, Hitra, Razum)(Test, Hitra, Razum)
April 2004 Innovation and Competitiveness 30
Business Plan RBIBusiness Plan RBI2004 - 20082004 - 2008
Business Plan RBIBusiness Plan RBI2004 - 20082004 - 2008
S T PS T P (Science Technology Project) (Science Technology Project)
(48,00 M $, WB 40,00)(48,00 M $, WB 40,00) Government (MSES,MF) & WBGovernment (MSES,MF) & WB
in 5 yearsin 5 years
STPSTP
April 2004 Innovation and Competitiveness 31
Paricipants in STP:Paricipants in STP:Paricipants in STP:Paricipants in STP:
Government (MOF, MSES)Government (MOF, MSES)
RBIRBI BI (Brodarski institut) - Maritime InstituteBI (Brodarski institut) - Maritime Institute BICRO (BICRO (Business Innovation Center of CroatiaBusiness Innovation Center of Croatia))
Maribic, TEST, HITRA, STIRP, VC, TCMaribic, TEST, HITRA, STIRP, VC, TC
STPSTP
April 2004 Innovation and Competitiveness 32
Financing:Financing:Financing:Financing:
preliminary (small) amount:preliminary (small) amount:TAL2 (TAL2 (Technical AssistTechnical Assistaannnncce Loan)e Loan)
(WB Loan no. 4460-HR, TAL-2)(WB Loan no. 4460-HR, TAL-2)
main (48 M$) STPmain (48 M$) STP (WB+MSES) (WB+MSES)
STPSTP
April 2004 Innovation and Competitiveness 33
STP ConditionsSTP ConditionsSTP ConditionsSTP Conditions
Croatia: Croatia: postpone 5 years,instalment 15 postpone 5 years,instalment 15
years, years, interest: LIBOR + 1%interest: LIBOR + 1%
RBI:RBI: postpone 5 years,instalment 15 postpone 5 years,instalment 15
years,years,
65 % grant, 35 % loan65 % grant, 35 % loan,, interest: 0 %interest: 0 %
STPSTP
April 2004 Innovation and Competitiveness 34
Business Plan RBIBusiness Plan RBI2004 - 20082004 - 2008
Business Plan RBIBusiness Plan RBI2004 - 20082004 - 2008
TAL-2TAL-2 : :
805.500 US$805.500 US$
TA, TA, trainingtraining, HR, BP, , HR, BP, MISMIS, , IPR, Web, IT,IPR, Web, IT,twinning, twinning, pilot projects (500.000 $), pilot projects (500.000 $),
conferences, conferences, new staff,new staff,
STPSTP
April 2004 Innovation and Competitiveness 35
•Chiral Technology Development
•Authorized Diagnostic Center for Aquatic Animal Diseases•Smart Particle Analyzer
•Random Quantum Bit Generator
Business Plan RBIBusiness Plan RBI2004 - 20082004 - 2008
Start Selected ExplotationStart Selected Explotation – Pilot Projects
April 2004 Innovation and Competitiveness 36
Business Plan RBIBusiness Plan RBI2004 - 20082004 - 2008
Business Plan RBIBusiness Plan RBI2004 - 20082004 - 2008
4 conditions:4 conditions:
1.1. Basic Research on the same levelBasic Research on the same level2.2. Increase of Commercial ProjectsIncrease of Commercial Projects3.3. Establish of Science ParkEstablish of Science Park4.4. SPREAD (Sponsored R&D Program)SPREAD (Sponsored R&D Program)
- Joint-work with - Joint-work with SME SME
STPSTP
April 2004 Innovation and Competitiveness 37
Business Plan RBIBusiness Plan RBI2004 - 20082004 - 2008
Business Plan RBIBusiness Plan RBI2004 - 20082004 - 2008
Basic Research on the same levelBasic Research on the same level
21 M US$:21 M US$:
STPSTP
April 2004 Innovation and Competitiveness 38
Business Plan RBIBusiness Plan RBI2004 - 20082004 - 2008
Business Plan RBIBusiness Plan RBI2004 - 20082004 - 2008
Commercial activitiesCommercial activities::
Contracts Income increaseContracts Income increase::
fromfrom 16 % (2003.) to cca 40 % (2008.) 16 % (2003.) to cca 40 % (2008.)
STP: 8,0 M$STP: 8,0 M$ : : Equipment (3,4 M$)Equipment (3,4 M$)
TA, trening, ISO, IPR, Promotion, TA, trening, ISO, IPR, Promotion,
SPREAD, Severence Plan (0,445 M$)SPREAD, Severence Plan (0,445 M$)
STPSTP
April 2004 Innovation and Competitiveness 39
Business Plan RBIBusiness Plan RBI2004 - 20082004 - 2008
Business Plan RBIBusiness Plan RBI2004 - 20082004 - 2008
IRAIRA (Institutional Renewal Account):(Institutional Renewal Account):
20042004 2005 2006 2007 2008 2009 2005 2006 2007 2008 2009
5% 5% 7% 7% 9% 9% 11% 11% 11% 11% 11% 11%
STPSTP
April 2004 Innovation and Competitiveness 40
SCIENCE PARK
SCIENCE PARKSCIENCE PARK
April 2004 Innovation and Competitiveness 41
0
5.000
10.000
15.000
20.000
25.000
30.000
35.000
2002 2003 2004 2005 2006 2007 2008
GovernmentalGrants
Revenues fromapplied researches
Revenues fromcontracts
Revenues fromeducation
Revenues from IPR
Total competitiverevenue
Revenues fromoperation
April 2004 Innovation and Competitiveness 42
Operational Plan for 2004:
MIS
Business Procedures
HR
IPR
Marketing
ISO standard
Science Park IRB
Evaluation of Individual Projects
April 2004 Innovation and Competitiveness 43
•Project 1 (CHIRAL) - Chiral Technology Development•Project 2 (ADD) - Authorized Diagnostic Center for Aquatic Animal Diseases •Project 3 (ABD) - Advanced Biomedical Diagnostic•Project 4 (SPA) – Smart Particle Analyzer•Project 5 (GMO) – Genetically Modified Organisms •Project 6 (STF) – Silicon Thin Films•Project 7 (PRM) – Polymer and Related Materials•Project 8 (IMP) – Impendance Analyser
•Project - Development of a new and improved DNA vaccine against genital herpes
•Projekt - Random Quantum Bit Generator
•Project 1 (CHIRAL) - Chiral Technology Development•Project 2 (ADD) - Authorized Diagnostic Center for Aquatic Animal Diseases •Project 3 (ABD) - Advanced Biomedical Diagnostic•Project 4 (SPA) – Smart Particle Analyzer•Project 5 (GMO) – Genetically Modified Organisms •Project 6 (STF) – Silicon Thin Films•Project 7 (PRM) – Polymer and Related Materials•Project 8 (IMP) – Impendance Analyser
•Project - Development of a new and improved DNA vaccine against genital herpes
•Projekt - Random Quantum Bit Generator
Evaluation of Individual ProjectsEvaluation of Individual Projects
April 2004 Innovation and Competitiveness 44
RR esearchesearch
BB ee the bestthe best
II nnovatennovate
Try to
April 2004 Innovation and Competitiveness 45
DrDr.. Bozidar Etlinger Bozidar Etlinger
Associate Director,
Ruder Boskovic Institute,
Croatia• Commercial Development Manager, RBI
• Former Head, Semiconductors Laboratory,
Materials Research & Electronics Department,
RBI Governing Board Member
Top Related