April 1, 2010
Lobbying:
The Scarlet “L” or
Democracy in Action?
April 1, 2010page 2 /
Introduction
• Who We Are
• What We Do
• Today’s Discussion
• Role of Lobbyist
• Role of grassroots program
• Role of political giving
• Putting it all together
April 1, 2010page 3 /
An Overview of Tyco Electronics (TE)We Serve Large Attractive Markets
And Extensive Global Resources100
Manufacturing Sites Serving Every Region
With a Broad Range of Connectivity Products and Technology
Transportation Communications EnergyConsumerProducts
IndustrialEquipment
Aerospace& Defense
Connectors Fiber Optics Touch Systems Circuit Protection
WirelessSealing & Protection
Healthcare
PrecisionWiring
7,000 EngineersClose to our Customers
5,000 Salespeople Advising our Customers
125 Countries Served
Consumer Industrial and Infrastructure
April 1, 2010page 4 /
What is Global Government Affairs?
The TE Office of Global Government Affairs
• promotes and safeguards TE’s business objectives by interfacing with federal/central/state/local government officials in an ethical manner
• influences legislation and regulations that are aligned with the company’s strategic business priorities
April 1, 2010page 5 /
Government Affairs: Three-Legged Approach
GrassrootsPolitical Action
Committee(U.S. Only)
Direct Lobbying/ Relationship
Building
Policy
&
Business Priorities
April 1, 2010page 6 /
Policy Priority Setting Process
Issue Critical toCompany / Organization
No Yes
No Action Unique toCompany/Org.
Other Companies and/orIndustries Impacted
ModeratelyEffective LeadershipProvided by Others
Highly EffectiveLeadership Providedby Other Companiesand/or Associations
No LeadershipProvidedby Others
Priority #2 Priority #3Priority #1
Priority #1
Compelling external (PR) orother reason to get involved
Priority #1
AFFECTED LEGISLATIVEPRIORITY INDUSTRY
LEAD___________
1) High Company Company
2) High Industries Others / Company
3) Medium All Industries Others / Associations
April 1, 2010page 7 /
Direct Lobbying / Relationship BuildingInteraction with:
• U.S. Congress
• U.S. Administration
• U.S. State Legislatures
• U.S. State Governors
• Foreign Ministries
• Members of Parliament
• European Commissioners
April 1, 2010page 8 /
Tools for Lobbying• Credibility
• Corporate Reputation• Personal Integrity• The Facts
• Advocacy• Direct Lobbying• Grassroots• Trade Associations• Coalitions
• Political Relationships• Leadership: Executive and Congressional• Political Parties• Think Tanks• Political Action Committees
April 1, 2010page 9 /
HEARINGSHEARINGSMARK-UP, VOTEMARK-UP, VOTE
HOUSEHOUSE
IDEAIDEA
SUBCOMMITTEESUBCOMMITTEE
FULLFULLCOMMITTEECOMMITTEE
COMMITTEECOMMITTEEASSIGNMENTASSIGNMENT
FULLFULLCOMMITTEECOMMITTEE
BILLBILLINTRODUCTIONINTRODUCTIONBILL NUMBERBILL NUMBER
HEARINGSHEARINGSMARK-UP, VOTEMARK-UP, VOTE
NEGOTIATIONNEGOTIATION
DRAFTINGDRAFTING
SUBCOMMITTEESUBCOMMITTEEASSIGNMENTASSIGNMENT
HOUSEHOUSE
IDEAIDEA
SUBCOMMITTEESUBCOMMITTEE
FULLFULLCOMMITTEECOMMITTEE
COMMITTEECOMMITTEEASSIGNMENTASSIGNMENT
FULLFULLCOMMITTEECOMMITTEE
BILLBILLINTRODUCTIONINTRODUCTIONBILL NUMBERBILL NUMBER
HOUSEHOUSEFLOORFLOOR
SENATESENATE(same procedure with the(same procedure with the
exception of the role of theexception of the role of theRules Committee)Rules Committee)
MARK-UP, VOTEMARK-UP, VOTE
MARK-UPMARK-UPVOTEVOTE
SUSPENSIONSUSPENSIONOF THE RULESOF THE RULES
RULERULE
RULESRULESCOMMITTEECOMMITTEE
How a Bill Becomes a Law ...
CONFERENCECONFERENCECOMMITTEECOMMITTEE
RESOLVERESOLVE
DIFFERENCESDIFFERENCESCONFERENCECONFERENCE
REPORTREPORT
SENATESENATEFLOORFLOOR
HOUSEHOUSEFLOORFLOOR
FINALBILL
VOTEVOTEVOTEVOTE
SENATESENATEFLOORFLOOR
VOTE TOVOTE TO
OVERRIDOVERRIDEE
HOUSHOUSEE
FLOOFLOORR
PUBLICLAW
PUBLICLAW
VETOVETOSIGNSIGN
VOTE TOVOTE TOOVERRIDEOVERRIDE
PRESIDENTPRESIDENT
VOTEVOTE
VOTEVOTE
April 1, 2010page 10 /
Ethics Rules
• U.S. congressional gift / lobbying disclosure rules
• Administration rules – ban on lobbyists; post- employment lobbying restrictions
• Each state has individual ethics rules
• Outside the United States: compliance with Foreign Corrupt Practices Act (FCPA)
• Corporate Ethics Policies
April 1, 2010page 11 /
Grassroots• "Grassroots advocacy“ - efforts by people and organizations at the local level to influence public policy at the state, national and international levels for a common cause
• Individual constituents writing letters, sending emails and faxes, or visiting legislators to "petition the government"
• Organizations try to educate supporters, employees, local communities and others about key public policy issues that affect them
• Then when a legislative debate ensues, these people are encouraged to communicate with their elected officials
April 1, 2010page 12 /
U.S. Political Action Committees• Federal law and some state laws prohibit corporate contributions to candidates for elected office
• Companies and other organizations are able to participate in the political process by establishing a Political Action Committee (PAC) - PAC is legal, transparent, federally regulated organization - Pools voluntary contributions of a company’s U.S. employees and shareholders
• Support candidates / committees who support the philosophy and values of the PAC
April 1, 2010page 13 /
Grassroots: A TE Case Study
Step 1: Define Issue Stimulus Funds for “Alaska” Project
Step 2: Create Coalition / Develop Strategy Consultants / Suppliers / Internal Support
Step 3: Identify Congressional Champions Constituent Members of TE and TE Suppliers
Step 4: Support Congressional Champions Develop talking points / sample letters
Step 5: Implement Strategy / Follow Up Updates to Suppliers / Congressional Champions
April 1, 2010page 14 /
Tying it All Together
Identify / Manage Issue Develop lobbying strategy Identify Stakeholders Target Legislators - must have integrity - make a credible case Use grassroots network to communicate message Build a “war chest” of political funds Implement Strategy to Achieve Goal
April 1, 2010page 15 /
So You Want to Be a Lobbyist
Where to Begin:
• Capitol Hill• Internship
• Legislator’s Office of Committee
• Campaign• Volunteer
• Paid Staff
• Graduate Degree• Willingness to start at bottom and work your way up
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