1
AppleBryan SippelFriday, April 9, 2010
• Understand – How Apple was created– Where it has been– Where it is going
• PC vs. Mac– What are the differences
• Terms– e.g. Mac OS X and closed vs open system
2
Goals
3
Agenda
• Who– History and Culture
• What– Products and Differences
• Why– Advantages and Disadvantages
IntroductionMe
5
Who am I?• Grew up in Oakville, ON
• Education:– BAH, Psychology– MSc, Organizational Behaviour
• Jobs: – Queen’s: Admission Officer, IBM: Sales, and
Queen’s: Senior Functional Analyst
6
• Getting married in September 2010
• Love technology– Bought first Apple computer 2005,
first iPod in 2004
• Sports: Montreal Canadiens fan
• Weekly Newsletter– Products and Services, News and Facts,
and Tips and Tricks– Easy to understand language– Sign up here www.bit.ly/tforesignup
• Blogwww.technologyforeveryone.wordpress.com
Archived newsletters
7
Technology for Everyone
8
Who
9
Steve Jobs• Co-founder and CEO
Steve Wozniak• Co-founder
10
11
12
http://video.google.com/videoplay?docid=-715862862672743260#
13Garage to Today
14
15market capitalization a measurement of size of a business enterprise (corporation) equal to the share price times the number of shares outstanding of a public company
16
17
Culture
• MacRumors– Buying Guide based on rumors of product
refresh
• MacBreak Weekly– Podcast, not focused solely on rumors but
often discussed
18
Rumors
19
What
20
All products are on display for customers to use and experience
New York Apple Store
Traditional ‘Brick and Mortar’
22iTunes
23
Computers
Apple II-1977- US$1298 (with 4 KB of RAM)US$2638 (max. 48 KB of RAM).
4 KB of RAM4 GB of RAM1000 KB = 1 MB1000 MB = 1 GB1 million time increase
http://en.wikipedia.org/wiki/Apple_II_series
24
Macintosh 128K (1984)
25Mac Mini
26iMac
27Mac Pro
28MacBook
29MacBook Pro
30MacBook Air
31iPod Shuffle
32iPod Nano
33iPod Classic
34iPod Touch
35iTunes
36iPhone
37iPhone
39Applications (Apps)
40Apple TV, Time Capsule, Magic Mouse, more…
43http://www.apple.com/ilife/
44
Differences
46
47
48
49
50
Price Compare
• iLife
• Time Machine
• Trial and Free Software
• Viruses and Malware
51
Why and why not
52
http://www.tuaw.com/2009/01/02/apple-market-share-tops-10-windows-share-lowest-since-tracking/Jan 2009
http://mashable.com/2010/02/09/android-iphone-market-share/
53
• Simplicity– e.g. one version of Mac OS X
• Integration
• Closed vs. Open– Apple ecosystem
Advantages
54
• Finding Support– Learning curve
• Software
• Price– Pure price vs. value
Disadvantages
55
http://www.apple.com/findouthow/mac/
56
Summary
• Garage to Today
• iProducts
• Differences
• Advantages and Disadvantages
57
References
MacRumors
www.macrumors.com
The Unoffical Apple Weblog (TUAW)
www.tuaw.com
MacBreak Weekly
http://www.twit.tv/mbw
Timeline of Apple Productshttp://en.wikipedia.org/wiki/Timeline_of_Apple_products
Apple.com- Find Out How http://www.apple.com/findouthow/mac/ -Switching 101 http://www.apple.com/support/switch101/- Mac 101 http://www.apple.com/support/mac101/
Audiobook: The Second Coming of Steve Jobs
Top Related