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General App Store Presentation 7th April2014
Jonatan Redvik
Henrik Lewander
Markus Viikki
Sales Manager [email protected]
Skype: markus.viikki.appland
+46 707 17 07 71
Market Assessment
and Opportunity
39%
61%
North America
17%
83%
Eastern Europe
Mobile Ownership By Device Type
Source: Nielsen, 2012; eMarketer, April 2012
It’s still a “Feature Phone World” – with over 50%
smartphone penetration in developed markets
and less than 20% in the emerging markets.
24%
76%
Western Europe
15%
85%
Latin America
Smartphone Feature Phones
15%
86%
Asia-Pacific
3%
97%
Middle East & Africa
2011
2011
2011
2011 2011
2011 62%
2014
48%
2014
33%
2014
52%
2014
39%
2014
24%
2014
Smartphone penetration 2014 forecast
Feature phone leads
across the globe, however…
3 3rd March 2014
Smartphones will
represent 60% of all
cellphones by 2019!
…Smartphone sales are
growing exponentially…
4
Source: Ericsson Nov 2013, Mobility Report 2013
3rd March 2014
of mobile users download mobile apps…
90% of all global app
downloads comes from iOS
and Android stores
…and yet mainly 1st generation
store owners monetizing apps in...
5
Source: Gartner September 2013, Flurry Analytics 2013
70%
3rd March 2014
3rd March 2014 6
... an app market that is
growing and changing fast
0
10
20
30
40
50
60
70
80
2011 2012 2013 2014 2015 2016 2017
Advertising
In-app purchase
Paid-for
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
2011 2012 2013 2014 2015 2016 2017
Paid-for apps
In-app purchase
Advertising
76%
17%
7%
38%
48%
14%
$26Bn
$76Bn
Source: Gartner (Sep 2013)
App store revenue world wide 2013
$26B
Source: Gartner (Sep 2013)
In only three years Doubles
Appland
Solution
3rd March 2014 7
8
App Eco System
3rd March 2014
2nd gen. Store Owners
Telco
Content Provider
Hosting Load balancing
Cache
AWS
CDN
Content Apps
Games
Widgets
Wallpapers
Monetisation Subscription Clubs
In-app purchase
Upfront purchase
Advertising
Affiliates
Platform Multi OS
Multi form factor
Content Provider Portal
Store Manager Portal
Content
Providers
Content
Aggregators
Digital Retailing App acquisition
QA & Curation
Store management
Settlements/payouts
1st gen. Store Owners
Consumers Gamers
Kids
Professionals
Employees
Automotive
OEM
Consumer Goods
Retail
2nd generation Store Owners are launching new types of app stores.
Appland enables next-gen plug-and-play stores for the B2B2C market.
Enterprise Brands
Appland Products Overview
9 3rd March 2014
App Store
• 100,000 apps
• 6 monetisation methods
• 5 weeks delivery time
Games Club
• ”Spotify” for games Free (Ad-funded) Buy single game Monthly subscription
• Pure rev share model
Launcher App STB, SmartTV • Recommendation service
(from Google/Apple App Stores and web)
• One point of entry (to your company’s mobile world)
• Web-based management (of recommendations, communication and user behaviors)
Functional Overview
Content Provider Portal
Used by developers and
content providers/aggregators:
• Register company
• Upload app
• Bulk upload API
• In-app purchase
• App management
• Statistics
• Payouts
• Account management
• Etc.
Content Provider Portal
(browser based)
App Store Front
(native app or browser based)
Technical Platform
Store Manager Portal
(browser based)
Technical Platform
System Core,
used by Appland
• Performance monitoring
• Capacity monitoring
• Failure monitoring
• Hosting monitoring
• Logging system
• Admin systems
• Etc.
Store Manager Portal
Used by Store Owner(s)
(can also be handled by Appland):
• Quality assurance of apps
• Set featured apps
• Campaign management
• Notification management
• Virtual currency management
• iOS app ingestion
• Multi-Store Management
• Multi-Store Analytics
• Comments moderation
• View statistics
• Export data
• Payouts
• Account handling
• Etc.
App Store Front
Used by the end user
of the app store
• Discover new apps:
- Featured apps
- Top lists
- Categories
- My FB friend’s apps
- Apps near me
• Push apps (web to device)
• Purchase apps
• My apps handling
• Multi-device handling
• Purchase parental control
• Rate and comment apps
• Etc.
10 3rd March 2014
Web Browser Store Responsive design for
desktop, tablet and smartphone
Android ODP – On Device Portal
3rd March 2014 12
Islamic
iPhone/iPad Native App
3rd March 2014 13
Thank you!
Jonatan Redvik
Henrik Lewander
Markus Viikki
Sales Manager [email protected]
Skype: markus.viikki.appland
+46 707 17 07 71
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