2006 2007 2008 2009 2010 2011

• BigMachines• Eloqua• Xactly

• Conga• Jobscience• ServiceMax

• Convio• DocuSign• FinancialForce• Veeva Systems

• Box.net• CA Agile Vision• Zuora

• Ariba• Coupa• RemedyForce

• Blackboard• Concurforce• LinkedIn

The AppExchange launches at the St. Regis Hotel in San Francisco.

BusinessWeek dubs it “The eBay of Business Software.”

First app listed: VerticalResponse

Salesforce.com takes over former Siebel of�ce for AppExchange HQ.

Force.com Labs publishes its 100th free app.

Apple launches App Store with Marc Benioff’s gift of the App Store domain name.

“Salesforce for Google Apps” debuts in San Francisco.

Site opens for service partners. Deloitte, Accenture, and Fujitsu publish listings.

25% of partners offer discounts to nonpro�ts.

BlackBerry App World launches.

ChatterExchange launches with 70+ social apps.

Apple debuts iPad. ServiceMax launches �rst partner iPad app.

Google Apps Marketplace launches.

AppExchange partners have received $1.04B in VC funding.

Job marketplace is created for Force.com developers.

CalendarAnything is the 1 millionth app installed. AppExchange team celebrates at McDonald’s.

26,650 88,644

259,015

462,932

734,098

1,000,000INSTALLS

=20,000 APPS INSTALLEDAPP

ROCKETING TO A WHOLE NEW APPMOSPHEREJust �ve years after salesforce.com launched the world's �rst application marketplace, we've reached one million installs on the AppExchange. Almost named “Multi-Force Directory”, the AppExchange has revolutionized the industry with a new way to �nd and deploy apps. Here’s a snapshot of the evolution.

NEW

S &

TRI

VIA

APP

S LA

UN

CHED