by October 2010
Chris DeVore, CEO + co‐founder
hAp://www.appstorehq.com
(206) 801‐1080
‘App Phones’ have transformed the mobile business
“This new category — somewhere between cellphones and laptops, or even beyond them — deserves a name of its own… Apps disTnguish iPhonish phones from mere smartphones, so ‘app phones’ it is.”
David Pogue, “A Place to Put Your Apps”, The New York Times, November 4, 2009
In an app‐centric world, successfully matching phone owners with apps is a key driver of customer saTsfacTon
App discovery is a hard problem and Android Market isn’t helping
“[I]t’s no surprise that 2010 is shaping up to be a big year for Google’s upstart mobile OS. But increasing skepTcism in the developer
community over Android and its marketplace masks this good news…
“[L]ow download volumes and lack of profits speak to the fact that app discovery isn’t easy in the Android Marketplace.”
Om Malik, “App Developers Not Happy With Android”, GigaOM, November 29, 2009
Independent soluTons for app discovery are emerging as a point of compeTTve differenTaTon for both carriers and handset makers
Independent, objecTve and transparent discovery engine for Android applicaTons
Based on near‐real‐Tme data about applicaTon usage and related commentary among influencers and early adopters
AppStoreHQ solves the app discovery problem for consumers + providers
How does AppStoreHQ work? (1 of 3)
ConTnuously index Android Market to maintain a current database of all published apps
Monitor hundreds of online publishers, plus social streams like TwiAer and Facebook, to idenTfy influenTal reviews and commentary about Android apps
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How does AppStoreHQ work? (2 of 3)
Follow every link in discovered content – including shortened URLs and redirects – to match app menTons to published apps
Several matching approaches are used, including: • Android package name • Developer website URL • AppBack widgets • Manual validaTon
Several Tmes a day, force‐rank all listed applicaTons based on an algorithm that takes into account: • The number of discovered menTons for each app • The relaTve authority of each menTon (using both 3rd‐party sources and internal quality scoring methods) • The recency of each menTon (adding decay so older menTons maAer less than new ones)
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How does AppStoreHQ work? (3 of 3)
Apply current AppRank calculaTons to idenTfy and promote the most noteworthy mobile applicaTons right now across a range of services:
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App search results… “HoAest” lists…
Daily alerts…
Widgets + badges…
What is ?
Device‐specific, personalized app recommendaTons for Android users*
• AutomaTc – no user input required
• Personalized – informed by your currently installed apps
• Relevant – StaTsTcally generated from anonymized install data from all parTcipaTng users – enhanced with current AppRank data for freshness + accuracy
• Always on – handset app data is polled hourly – recommendaTons are recalculated several Tmes/day – background noTficaTons are delivered weekly (or at user‐defined intervals)
* The recommendaTons engine and methodology are patent‐pending IP 100% owned by AppStoreHQ
User installs applicaTon, opts‐in to background (on‐device) app discovery and registers at AppStoreHQ
AppESP polls on‐device memory for currently installed applicaTons and passes that data securely to AppStoreHQ servers
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How does work? (1 of 3)
How does work? (2 of 3)
StaTsTcal relaTonships among apps are idenTfied via a “collaboraTve filtering” algorithm (the same approach used by Amazon and Netlix to generate product recommendaTons)
Individual sets of app recommendaTons are generated for each user, with a “boost” applied for apps with high current AppRank score
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Users are noTfied of new recommendaTons via the on‐device NoTficaTons shuAer
RecommendaTons can be tuned via the “Like / Dislike” buAons shown in the app detail view
Users buy recommended apps directly from Android Market or other approved source
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How does work? (3 of 3)
product status
• Public beta now in Android Market (as of 10/1/2010) – Go to hAp://www.appesp.com
• Fresh app recommendaTons are being generated daily based on: – 533MM app‐to‐app relaTonships
– 196,000 app‐to‐content matches
– 42,000 individual user profiles
• A follow‐on release with several major new features is currently under development for October release.
AppStoreHQ is acTvely seeking distribuTon partners for AppESP among leading wireless, retail and consumer media players
Company Details
• Company: Mobilmeme, Inc.
• LocaTon: SeaAle, WA • Founded: April 2009 • CEO: Chris DeVore, [email protected] • CTO: Ian Sefferman, [email protected]
• Lead Investor: Founders Co‐op (SeaAle)