APP PRESENTATION

EPILEPSY.COM AND THE EPILEPSY THERAPY PROJECT

THE CONTENT

1. FORMULATING THE PLAN

2. THE PROJECT AND THE ISSUES

3. AN EXAMPLE OF CHANGE

4. MY FUTURE HOPES...

Formulating the Plan...

No concrete project initially...

Got thinking about areas of interests and passions...

Formulating the Plan...

PASSION #1

HEALTH

PASSION # 2

WEBSITE BUSINESSES

HEALTH-BASED WEBSITE BUSINESS!!!

Formulating the Plan...

A chance occurrence...

The Project...

A Brief History of Time...

Over 1 million viewers a month – already sizeable

Millions world-wide suffering from Epilepsy

Over 1 million in US alone

Major issue in today's health sector...

What were the issues?

1. UNCLEAR MESSAGE

2. UNCLEAR HOW TO DONATE

3. NOT STATING THE NEED FOR DONATIONS

4. ESTABLISHING NO VALUE!

What were the issues?

A personal one...

No real experience in website-based businesses

= Extra Education

Digital Marketing Strategy Course

An Example of Change...

After getting messy with ideas and concepts...

Began to implement change

First place to attack – The Newsletter!

An Example of Change...

The Newsletter =

Very Cluttered

Written like a Medical Journal

Non-conversational

An Example of Change...

Made a few changes after discussion and gentle negotiation:

1. More stream-lined presentation with less articles

2. Mobile-Friendly

3. Option to Donate

4. More Frequent Delivery

An Example of Change...

Follow through on launch to test the success...

Sent out a survey for feedback

Overwhelming success, and also some surprises!

Did you like the new lay-out of the newsletter?

No, dislike stronglyNo, dislike a littleNo opinionYes, like a littleYes, like strongly

Are you interested in the overall content of the newsletters?

NoYes

Do you donate to an Epilepsy non-profit on a regular basis?

NoYes

Would you be interested in providing further feedback on any updates?

NoYes

An Example of Change...

Not wanting to rest on my laurels...

Key Metrics:

8 x increase in traffic to website through newsletter

2 x increase in number of page views per visit

2 x increase in amount of time spent per views

NPV = Massive Success.

My Future Hopes...

That I continue to advise in some capacity

Efficiency of each dollar

Audi RS6 (see story)

Full-time Marketing Manager

What are some examples of websites that you have seen (profit/non-profit-based) that have

captured your attention and why?

Thanks for your time...

And now you can clap!