Source: Facebook internal data, Q4 2015 4
The pace of change on Facebook is accelerating
8bn
4bn
3bn
2bn
1bn
2015 2016
Source: Nielsen Total As Ratings, August – October 2015 9
Facebook delivers significant incremental reach
32.9 %
Facebook-only reach for 16-34 year-olds
24. 2 %TV-only reach25.3 %
19
Partnership Categories – Most valuable consumer
Finance House Type Car Ownership
336,100Audi driver
12MMotor insurance
12MHome Insurance
12MBuilding insurance
1. Affluent Achievers
2. Rising Prosperity
3. Comfortable communities
4. Financially stretched
5. Urban Adversity
6. Not Private
2.2MVW insurance
”
21
“The easier the brand is to access in memory, in more buying situations, for more consumers, then the higher the overall mental availability.”B Y R O N S H A R P
Men 18-24 Vs Women 25-44
Source: Facebook internal data, Oct 2015 – Jan 2016 24
Female, 25 – 44
BlackFriday
BoxingDay
Male, 18 – 24
Mobile shoppers and Mums start earlier
Sources: Internal Facebook data, October 2015 – January 2016 (accessed February 2016); IPSOS Holiday Survey (commissioned by Facebook), December 2015-January 2016 25
40%
of mobile shoppers have finished their shopping
by November
41%
of mums say they will have finished their shopping by
November
Source: Placeholder text.
Physical locations are still important in today’s world
Cinema
Shop
Theme Park
Going to the gym
Bank
Car dealership
http://www.emarketer.com/Article/UK-Retail-Ecommerce-Sales-Reach-60-Billion-This-Year/1012963 32
Mobile’s influence extends beyond online sales
of UK retail purchases are made in stores1
84%?
34
We need new solutions, designed for a mobile-first world
Store Visits Objective
Dynamic Ads Lead Generation
Ads
Offline Conversions
38
"By connecting in-store inventory to Facebook, dynamic adverts for retail …opens up new possibilities for using our high-street footprint to drive sales in a mobile-first world." Gemma Thompson, Online ManagerA R G O S
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