“A home is one of the most important assets that most people will ever buy. Homes are also where memories are
made and you want to work with someone you can trust.”
Warren Buffett, Chairman and CEOBerkshire Hathaway, Inc.
4 B E R K S H I R E H AT H AWAY H O M E S E R V I C E S E W M R E A LT Y
TRUST EXPERIENCEEWM Realty International was founded in 1964 in the City of Coral Gables with the goal of providing an exceptional real estate experience that would set it apart from the competition. In 2003, the company became part of the HomeServices of America family of companies, which has grown to be the largest real estate brokerage in the United States by transaction sides. The company was voted “Best Brokerage” for the fourth year in a row by South Florida’s real estate industry leaders in 2018. In 2019, EWM Realty International became Berkshire Hathaway HomeServices EWM Realty. The brokerage’s 900 Associates and Staff Members help close nearly $3 billion in annual sales.
insight, integrity, and innovation.W H A T S E T S U S A PA R T F R O M A L L O T H E R S I S O U R
Our peers chose us.
BENDIXEN & AMANDI INTERNATIONAL/MIAMI HERALDREAL ESTATE SURVEY
JUNE 2018
When asked “what company would you use if you could not use your
own company to sell your home?” the response was Berkshire Hathaway
HomeServices EWM Realtyfour years in a row!
VOTED MIAMI-DADE COUNTY’S
VOTED MIAMI-DADE COUNTY’S
VOTED MIAMI-DADE COUNTY’S
VOTED MIAMI-DADE COUNTY’S
6 B E R K S H I R E H AT H AWAY H O M E S E R V I C E S E W M R E A LT Y
THE POWER OF THE BRAND
#1 WALMART#2 EXXON MOBIL#3 APPLE#4 BERKSHIRE HATHAWAY#5 AMAZON
#1 APPLE#2 AMAZON#3 BERKSHIRE HATHAWAY#4 WALT DISNEY#5 STARBUCKS
WORLD’S MOSTRESPECTED COMPANIES
2017
#1 ALPHABET#2 APPLE#3 AMAZON#4 BERKSHIRE HATHAWAY#5 MICROSOFT
Source:realtrends.com/rankings/rt500fortune.com/fortune500/list/fortune.com/worlds-most-admired-companies/online.wsj.com/public/resources/documents/MostRespectedCompanies.pdf
Berkshire Hathaway and HomeServices of America, a Berkshire Hathaway affiliate, are some of the world’s strongest brands that bring together the most talented and experienced individuals in the industry whose sole focus is to create the best possible real estate experience for you.
#1 HOMESERVICES OF AMERICA#2 NRT, LLC#3 HANNAH HOLDINGS#4 EXP REALTY#5 HOMESMART
B E R K S H I R E H AT H AWAY H O M E S E R V I C E S | E W M R E A LT Y 7NEW YORK CITY
8 B E R K S H I R E H AT H AWAY H O M E S E R V I C E S E W M R E A LT Y B E R K S H I R E H AT H AWAY H O M E S E R V I C E S E W M R E A LT Y 9
G E R M A NY
U N I T E D K I N G D OM
I T A L Y
UNITED ARAB EMIRATE S
MORE THAN
50,000ASSOCIATES
OVER
1,500OFFICES
MORE THAN
$114BIN ANNUAL SALES
CLOSED MORE THAN
339,000TRANSACTIONS
BERKSHIRE HATHAWAY HOMESERVICES NETWORK2018 HIGHLIGHTS
ALABAMACooper & Co. Inc., REALTORS® | MobileNichols Real Estate | DaphnePreferred Real Estate | AuburnRise Real Estate | HuntsvilleShowcase Properties | DothanARIZONAAdvantage Realty | PaysonArizona Properties | PhoenixPremier Properties | TucsonARKANSAS1st Realty | JonesboroAnderson Properties | GreenwoodSolutions Real Estate | BentonvilleCALIFORNIACalifornia Properties | Canyon LakeCalifornia Properties | CerritosCalifornia Properties | Huntington BeachCalifornia Properties | NorthridgeCalifornia Properties | Pismo BeachCalifornia Properties | San DiegoCalifornia Properties | Sierra MadreCalifornia Properties | South PasadenaCalifornia Properties | TorranceCalifornia Properties | ValenciaCalifornia Properties | Yorba LindaCalifornia Realty | HighlandCalifornia Realty | Rancho CucamongaCalifornia Realty | SonoraCalifornia Realty | San BrunoCalifornia Realty | San FranciscoCalifornia Realty | Thousand OaksCalifornia Realty | Santa ClaritaCrest Real Estate | La CrescentaDrysdale Properties | DanvilleDunnigan Properties | SacramentoElite Real Estate | SacramentoFranciscan Properties | San FranciscoGolden Propeties | PasadenaHallmark Realty | Paso RoblesHeritage, REALTORS® | Yuba CityLake Almanor Real Estate | WestwoodNorCal Real Estate | El Dorado HillsPerrie Mundy Realty Group | RedlandsRanch & Coast Real Estate | TemeculaReal Time Realty | SalinasRedwood Realty | EurekaSonoma County Properties | GuernevilleTroth, REALTORS® | LancasterCOLORADOColorado Properties | VailElevated Living Real Estate | EvergreenInnovative Real Estate | DenverMontrose Real Estate Group | MontrosePreferred Real Estate | Castle PinesReal Estate of the Rockies | Wheat RidgeRocky Mountain, REALTORS® | BoulderToday Realty & Associates | GunnisonCONNECTICUTNew England Properties | Wallingford
DELAWAREFox & Roach, REALTORS® | HockessinGallo Realty | LewesFLORIDABeach Properties of Florida | Santa Rosa BeachChaplin Williams Realty | Fernandina BeachFreewheeler Realty | IslamoradaFlorida Network Realty | JacksonvilleFlorida Properties Group | TampaFlorida Realty | Ft. LauderdaleFlorida Showcase Properties | HernandoFortune Group Properties | Palm CoastHatton & Associates, REALTORS® | TampaHome Team Realty | OcalaKeys Real Estate | MarathonKnight & Gardner Realty | Key WestPenFed Realty | Santa Rosa BeachResults Realty | OrlandoThe Property Place | TitusvilleGEORGIABeazley, REALTORS® | EvansGeorgia Properties | RoswellHodnett Cooper Real Estate | St. Simons IslandKennedy Realty | StatesboroRPA Realty | GreensboroHAWAI’IHawai’i Realty | HonoluluMaui Properties | LahainaIDAHOIdaho Homes & Properties | Twin FallsIdaho Realty | BoiseSilverhawk Realty | CaldwellILLINOISAmerican Heritage Real Estate | Elk Grove VillageAmerican Homes | Western SpringsBiros Real Estate | Evergreen ParkBlount, REALTORS® | Palos Park, ILCrosby Starck Real Estate | RockfordElite Properties | EdwardsvilleElite, REALTORS® | NapervilleMAC Real Estate | PlainfieldPrairie Path, REALTORS® | ElmhurstSnyder Real Estate | BloomingtonStarck Real Estate | PalatineVisions Realty | BarringtonINDIANAExecutive Group Real Estate | Valparaiso
Executive Realty | ScherervilleNewlin-Miller, REALTORS® | Terre-HauteNorthern Indiana Real Estate | MishawakaNorthern Indiana Real Estate | MishawakaParks & Weisberg, Raltors | JeffersonvilleIOWAFirst Realty | West Des MoinesOne Realty Centre | WaterlooKANSASFirst, REALTORS® | TopekaKansas City Realty | LeawoodPenFed Realty | WichitaKENTUCKYde Movellan Properties | LexingtonFoster, Realtors® | RichmondParks & Weisberg, Realtors® | LouisvillePartners Realty | Bowling GreenLOUISIANAAlly Real Estate | Bossier CityPreferred, REALTORS® | New OrleansSarver Realty | Lake CharlesSouthern Properties | HammondUnited Properties | Baton RougeMAINENortheast Real Estate | BangorN.E. Prime Properties | KennebunkMARYLANDBowen Realty | HagerstownHomesale Realty | BaltimoreMcNelis Group Properties | SolomonsPenFed Realty | Ocean CityMASSACHUSETTSBarnbrook Realty | Great BarringtonBen Consoli Real Estate | HaverhillCape Shores Real Estate | WellfleetCommonwealth Real Estate | NatickIsland Properties | NantucketMel Antonio Real Estate | New BedfordN.E. Prime Properties | MaynardPage Realty | MedfieldStephan Real Estate | SudburyTown and Country Real Estate | Wellesley HillsVerani Realty | MiddlesexWarren Residential | BostonMICHIGANClyde Hendrick, REALTORS® | Grand HavenHeritage Real Estate | Howell
Hudkins, REALTORS® | MonroeHWWB, REALTORS® | BirminghamKoenigRubloff Realty Group | New BuffaloMichigan Real Estate | RockfordSelect Real Estate | DearbornSnyder & Company, Realtors® | Ann ArborThe Loft Warehouse | DetroitTomie Raines, REALTORS® | East LansingMINNESOTAAdvantage Real Estate | OwatonnaNorth Properties | MinneapolisSundial Realty | MinneapolisMISSISSIPPIAnn Prewitt GulfCoast Realty | BiloxiAnn Prewitt Realty | RidgelandAnn Prewitt Southern Realty | HattiesburgGateway Real Estate | MadisonMISSOURIAdvantage, REALTORS® | St. LouisAlliance Real Estate | ChesterfieldBridgeport REALTORS® | Cape GirardeauHahn, REALTORS® | CameronKansas City Realtors | Lee SummitLake Ozark Realty | Lake OzarkSelect Properties | St. LouisStein & Summers Real Estate | St. JosephVision Real Estate | ColumbiaMONTANAFloberg Real Estate | BillingsMontana Properties | BozemanNEBRASKAAmbassador Real Estate | OmahaDa-Ly Realty | Grand IslandPremier Real Estate | ColumbusNEVADADrysdale Properties | RenoNevada Properties | Las VegasNEW HAMPSHIRESpencer-Hughes Real Estate | WolfeboroVerani Realty | LondonderryNEW JERSEYAbbott Realtors® | WyckoffDiversified Realty | GallowayDrysdale Properties | RenoFox & Roach, REALTORS® | Cherry HillGross & Jansen, REALTORS® | VernonHealy, REALTORS® | Toms River
Horizon Realty | Mountain LakesHudson River Properties | HobokenMcGeehan & Pineiro Realty | BayonneMerendino Realty | Hasbrouck HeightsNew Jersey Properties | SomersetSignature Properties | Asbury ParkVan Der Wende Properties | Little FallsZack Shore, Realtors® | ManahawkinNEW MEXICOEnchanted Lands, REALTORS® | RoswellLynch Realty | RuidosoNew Mexico Properties | AlbuquerqueSanta Fe Real Estate | Santa FeTaos Real Estate | TaosNEW YORKAdirondack Premier Properties | Lake PlacidAdirondack Realty | Keene ValleyBlake, REALTORS® | AlbanyCNY Realty | SyracuseDiscover Real Estate | SpencerportHudson Valley Properties | LagrangevilleMillbrook Real Estate | MillboorkLaffey International Realty | Long IslandNew York Properties | New York CityNutshell Realty | High FallsPeters Realty | LibertyRiver Towns Real Estate | Croton-On-HudsonWestchester Properties | ScarsdaleNORTH CAROLINAAll American Homes | FayettevilleCarolinas Realty | Winston SalemGreat Smokys Realty | Bryson CityHickory Metro Real Estate | HickoryHometown, REALTORS | JacksonvilleLifestyle Properties | ArdenMcMillen and Associates Realty | GoldsboroMeadows Mountain Realty | CashiersPinehurst Real Estate | Southern PinesPrime Properties | GreenvilleYork Simpson Underwood Realty | RaleighYost & Little Realty | GreensboroNORTH DAKOTAFamily Realty | Grand ForksPremier Properties | FargoOHIOAmerican Realty Center | PickeringtonCalhoon Company, REALTORS® | HilliardCrager Tobin Real Estate | LondonKathy Reid Realty | HudsonKovack, REALTORS® | WadsworthLucien Realty | LakewoodNorthwood Realty Services | Cleveland
Platinum Realty Group | WestervillePlus Realty | PowellProfessional Realty | MasonReal Estate Center | MariettaSimon & Salhany Realty | Cuyahoga FallsStadtmiller Realty | SanduskyOKLAHOMAAnderson Properties | TulsaBenchmark Realty | ShawneeOREGONNorthwest Real Estate | PortlandReal Estate Professionals | SalemPENNSYLVANIABenjamin Real Estate | SchnecksvilleChoice Properties | NazarethFox & Roach | DevonHodrick Realty | WilliamsportHomesale Realty | LancasterKeystone Properties | LandsdalePaul Ford, REALTORS® | EastonPocono Real Estate | HawleyPoggi, REALTORS® | Forty FortPreferred Properties | Clarks SummitPrime Real Estate | PhiladelphiaRegency Real Estate | AllentownThe Preferred Realty | PittsburghRHODE ISLANDGammons Realty | E. GreenwichN.E. Prime Properties | NewportNew England Properties | WesterlyPinnacle Realty | JohnstonSOUTH CAROLINABay Street Realty Group | BeaufortBeazley, REALTORS | North AugustaBurtJordan REALTORS® | FlorenceC. Dan Joyner, REALTORS® | GreenvilleCambridge Realty | GreenwoodCarolina Sun Real Estate | Mt. PleasantJohn M. Brabham Real Estate | SumterHilton Head Bluffton Realty | Hilton Head IslandMidlands Real Estate | ColumbiaMyrtle Beach Real Estate | Myrtle BeachSouthern Coast Real Estate | SummervilleTENNESSEEDean-Smith Realty | KnoxvilleGreg Cox Real Estate | Johnson CityJ Douglas Properties | ChattanoogaJones Property Group | BristolRealty Center | ChattanoogaSouthern Realty | CrossvilleTaliesyn Realty | MemphisWoodmont Realty | Brentwood
TEXASA Action, REALTORS® | MesquiteAddresses, REALTORS® | San AngeloAnderson Properties | HoustonCaliber Realty | College StationCooper Realty | MidlandDon Johnson, REALTORS® | San AntonioExtra Mile Realty | AnnaKillough Properties | UtopiaLou Hillman, REALTORS® | GrapevineMiles Realty | TylerMoseley Real Estate | EarlyReal Estate Center | Corpus ChristiRGV Realty | McAllenPenFed Realty | San AntonioPenFed Realty Texas | PlanoPondera Properties | Possum Kingdom LakePremier Properties | HoustonTexas Realty | AustinWorldwide, REALTORS® | KellerUTAHElite Real Estate | OremElite Corporate Real Estate Advisors | OremUtah Properties | Park CityVIRGINIADawson Ford Garbee & Co., REALTORS® |LynchburgJones Property Group | AbingdonPenFed Realty | RestonPremier, REALTORS® | RoanokeSelect Realty | FredericksburgSimpson, Realtors® | FredericksburgSmith Mountain Lake Real Estate | HardyTowne Realty | Virginia BeachWASHINGTONCascade Properties | LeavenworthCentral Washington Real Estate | YakimaFirst Look Real Estate | Spokane
Jessup Real Estate | East WenatcheeLeavenworth Properties | LeavenworthNorthwest Real Estate | SeattleNorthwest Real Estate Shelton | SheltonSignature Properties | SeattleSouth Sound Properties | Gig HarborSound, REALTORS® | OlympiaWEST VIRGINIAGreat Expectations Realty | CharlestonReal Estate Center | ParkersburgWISCONSINEpic Real Estate | KenoshaNorth Properties | OnalaskaMetro Realty | WauwatosaStarck Real Estate | ManitowocWYOMINGBrokerage West, Inc. Real Estate | CodyBrokers of Jackson Hole Real Estate | JacksonPreferred Real Estate Group | Gillette
GERMANYRubina Real Estate | BerlinITALYMAGGI Properties | Milan/PiacenzaUNITED KINGDOMKay & Co. | LondonUNITED ARAB EMIRATESGulf Properties | Dubai
THE STRENGTH OF THE NETWORK
G E R M A NY
U N I T E D K I N G D OM
I T A L Y
UNITED ARAB EMIRATE S
BERKSHIRE HATHAWAY HOMESERVICESNETWORK COMPANIES WORLDWIDE:
10 B E R K S H I R E H AT H AWAY H O M E S E R V I C E S E W M R E A LT Y B E R K S H I R E H AT H AWAY H O M E S E R V I C E S E W M R E A LT Y 11
PROVEN PERFORMANCEWhen it comes to the sale of your home, you want to make sure you are working with the best. Berkshire Hathaway HomeServices EWM Realty is a wholly-owned subsidiary of HomeServices of America, a Berkshire Hathaway affiliate. HomeServices of America was ranked #1 by transaction sides in the 2019 Real Trends 500 report. Our ability to make more deals happen is what sets us apart as the sales leader for the United States. Access to the best in the industry gives you access to better results.
More sales. More results.
2018PERFORMANCE COMPARISON
BY TRANSACTION SIDES
Source:realtrends.com/rankings/rt500
#1 HOMESERVICES OF AMERICA
346,629 TRANSACTIONS
#2 NRT, LLC
337,235 TRANSACTIONS
#3 HOWARD HANNA
83,043 TRANSACTIONS
#4 eXp REALTY
73,458 TRANSACTIONS
#5 HOMESMART
36,064 TRANSACTIONS
349,679 TRANSACTIONS* $137.6 BILLION IN SALES 900 OFFICES 44,000 ASSOCIATES
2018 TRANSACTIONS CLOSED ACROSS 30 STATES
HOMESERVICES OF AMERICA’S FAMILY OF BRANDS
ALLIE BETH ALLMAN & ASSOCIATES
BERKSHIRE HATHAWAY HOMESERVICESAMBASSADOR REAL ESTATE
BERKSHIRE HATHAWAY HOMESERVICESCALIFORNIA PROPERTIES
BERKSHIRE HATHAWAY HOMESERVICESCAROLINAS REALTY
BERKSHIRE HATHAWAY HOMESERVICESEWM REALTY
BERKSHIRE HATHAWAY HOMESERVICESFIRST REALTY
BERKSHIRE HATHAWAY HOMESERVICESFLORIDA REALTY
BERKSHIRE HATHAWAY HOMESERVICES FLORIDA NETWORK REALTY
BERKSHIRE HATHAWAY HOMESERVICES FOX & ROACH, REALTORS®
BERKSHIRE HATHAWAY HOMESERVICES GEORGIA PROPERTIES
BERKSHIRE HATHAWAY HOMESERVICESKANSAS CITY REALTY
BERKSHIRE HATHAWAY HOMESERVICESKOENIG RUBLOFF REALTY GROUP
BERKSHIRE HATHAWAY HOMESERVICES NORTH PROPERTIES
BERKSHIRE HATHAWAY HOMESERVICES NORTHWEST REAL ESTATE
BERKSHIRE HATHAWAY HOMESERVICES NEW ENGLAND PROPERTIES
BERKSHIRE HATHAWAY HOMESERVICES NEW YORK PROPERTIES
BERKSHIRE HATHAWAY HOMESERVICES PINEHURST REALTY GROUP
BERKSHIRE HATHAWAY HOMESERVICES REAL ESTATE PROFESSIONALS
BERKSHIRE HATHAWAY HOMESERVICES WESTCHESTER PROPERTIES
BERKSHIRE HATHAWAY HOMESERVICES YOST & LITTLE REALTY
BERKSHIRE HATHAWAY HOMESERVICES YORK SIMPSON UNDERWOOD REALTY
GUARANTEE REAL ESTATE
DAVE PERRY-MILLER REAL ESTATE
EBBY HALLIDAY
EDINA REALTY
EVERS & CO. REAL ESTATE, INC.
FIRST WEBER
FONVILLE MORISEY
GLORIA NILSON & CO. REAL ESTATE
HARRY NORMAN, REALTORS®
HOME REAL ESTATE
HOULIHAN LAWRENCE
HUFF REALTY
INTERO REAL ESTATE SERVICES
IOWA REALTY
KENTWOOD REAL ESTATE
LONG & FOSTER REAL ESTATE
LONG REALTY
REALTY SOUTH
RECTOR-HAYDEN, REALTORS®
REECE NICHOLS
ROBERTS BROTHERS, INC.
SEMONIN, REALTORS®
VIRGINIA PROPERTIES
WAKEFIELD REUTLINGER REALTORS®
WILLIAM TREW
WOODS BROS REALTY
*Includes commercial transactions.
12 B E R K S H I R E H AT H AWAY H O M E S E R V I C E S E W M R E A LT Y B E R K S H I R E H AT H AWAY H O M E S E R V I C E S E W M R E A LT Y 13
MARKETKNOWLEDGEBerkshire Hathaway HomeServices EWM Realty has a reputation for representing the South Florida market with integrity and transparency. This honest communication allows our customers to benefit from our knowledge of the industry, and guides choices about when to make a move. Because of this, the local and global press consistently reach out to our leadership for insight, resulting in quotable commentary on the state of the market.
Make a better move with the market in sight.READ THE REPORT AT EWMINSIGHT.COM
14 B E R K S H I R E H AT H AWAY H O M E S E R V I C E S E W M R E A LT Y B E R K S H I R E H AT H AWAY H O M E S E R V I C E S E W M R E A LT Y 15
MARKETING AND TECHNOLOGY
Authentic and powerful tools to find the right buyer.
16 B E R K S H I R E H AT H AWAY H O M E S E R V I C E S E W M R E A LT Y B E R K S H I R E H AT H AWAY H O M E S E R V I C E S E W M R E A LT Y 17
REAL POWERFUL REAL SIMPLETHE ALL NEW
ewm.com
FLEXIBLESEARCH
INSTANTE-ALERTS
COMPAREHOMES
Our easy-to-use search tool allows buyers to searchby a variety of factors, includingaddress, zip code,area, map, and more.The site’s usefulnesskeeps buyers comingback again and again.
When buyers register, the site automatically creates a saved search to keep them informed of unique opportunities, including when your home goes on the market, and when there is a price change.
The comparison feature allows buyers to select multiple homes and compare their qualities.
HOMEVALUATIONS
AGENTCONNECT
BUYERMATCHWhen your Berkshire Hathaway HomeServices EWM Realty Associate enters your listing into the system, they can perform a search across registered buyers, and locate those who would be a good fit based on their search habits.
Our unique home valuation tool offers you a free and instant valuation based on area sales. However, always talk to your Berkshire Hathaway HomeServices EWM Realty Associate for a more precise valuation.
Buyers that register on your listing will be contacted by your Berkshire Hathaway HomeServices EWM Realty Associate to assess their interest and facilitate any requests to see your property.
Our Comprehensive DigitalAdvertising Program is designed
to guide potential buyers searchingfor real estate online to ewm.com,increasing the potential exposure
for your home.
We Attract Buyers
18 B E R K S H I R E H AT H AWAY H O M E S E R V I C E S E W M R E A LT Y B E R K S H I R E H AT H AWAY H O M E S E R V I C E S E W M R E A LT Y 19
DISPLAY ADS
Upon listing, a digital ad will be generated to showcase your home to potential buyers in targeted geographic areas. These programmatic ads can appear on popular sites such as wsj.com, cnn.com, forbes.com, as well as others.
JUST LISTED | 4BR | 4BA | $23,000,000
Berkshire Hathaway HomeServices | EWM RealtyJANE DOE | 000.000.0000
INSTAGRAMPOSTS & ADSBerkshire Hathaway HomeServices EWM Realty regularly posts listings on Instagram and on company ads targeting Instagram users as appropriate.
FOLLOW US@ewmrealty
FACEBOOKPOSTS & ADSBerkshire Hathaway HomeServices EWM Realty shares real estate news and listings on Facebook and works with company Associates to conduct strategic social media campaigns.
FOLLOW USfacebook.com/bhhsewmrealty
CUSTOMIZED CAMPAIGNSWE TARGET BUYERS ACROSS
THE UNITED STATES & INTERNATIONALLY
DIGITAL STRATEGYAt Berkshire Hathaway HomeServices EWM Realty we know how important it is to have a well-rounded marketing campaign, but we also know the critical role that digital advertising plays in the age of information. The vast majority of content is consumed online, and we believe in conducting much larger digital campaigns to reach potential buyers for your home.
Our digital strategy is diverse and powerful. From advertising on popular streaming services that enhance brand awareness to Facebook and Instagram ad campaigns, we know where consumers are spending their time and how to reach them.
When you list your home with Berkshire Hathaway HomeServices EWM Realty, you will benefit from carefully crafted digital campaigns devised specifically to advertise your home, as well as massive national and global campaigns that drive traffic to BerkshireHathawayHS.com where interested buyers have the chance of seeing your property when conducting their search.
Let our proven strategies connect you with more buyers.
APPLE TV & ROKUYour home will be
showcased on Berkshire Hathaway Homeservices EWM Realty’s proprietary
app on Apple TV and Roku Devices, which have over
50 million users worldwide.
EMAILMARKETINGAn email will be designed and sent to top brokers and potential buyers to promote your home’s unique qualities and encourage people to click and access more information.
JUST LISTED1234 MAIN STREET
MAIN CITY, FL
Mentus, ut qui iumquam elique porerferatem quo magnit qui disimus ipictec eperspe rehenis dis earibus exerspe rumquid
igendistemo tet re laborem eosae consecum eum et ent.
OFFERED AT $23,000,000
FOR MORE INFORMATION CONTACT
JANE DOEREALTOR-ASSOCIATE®
Berkshire Hathaway HomeServices | EWM Realty
000.000.0000
MOBILE APPYour home will be searchable on the Berkshire Hathaway HomeServices EWM Realty Mobile App that is accessible to Apple and Android Users globally.
DOWNLOAD THE APPTHE APPLE APP STORE & GOOGLE PLAY STORE
Our streaming ad campaign reaches millions worldwide.
NETWORKCOMMERCIALSOur network commercials on popular streaming services enhance the strength of the Berkshire Hathaway HomeServices brand. These campaigns drive consumers to our global website, and increase your chances of reaching the right buyer at the right time.
CATCH IT ON POPULAR STREAMING SERVICES SUCH AS:
STRENGTH IN LISTING SYNDICATIONExposing your listing to as many buyers as possible is paramount. Through our key partnerships, Berkshire Hathaway HomeServices EWM Realty listings are available on more than 750 websites worldwide through over 150 partners, some of which are exclusive to Berkshire Hathaway HomeServices. Our powerful reach will put your property in front of more buyers, and, coupled with an effective pricing strategy, will lessen the amount of time a home spends on the market.
20 B E R K S H I R E H AT H AWAY H O M E S E R V I C E S E W M R E A LT Y
EWM.COM SYNDICATION PARTNERS
B E R K S H I R E H AT H AWAY H O M E S E R V I C E S E W M R E A LT Y 21
BERKSHIREHATHAWAYHS.COM SYNDICATION PARTNERS
MLS SYNDICATION PARTNERS
USAEUROPE
& ASIA
HotPads.comRealEstate.comProxio.comMiamiMLSonline.comRealtyTrac.comBackAtYou.comHomesAndLand.comRealEstateBook.comLakehomesUSA.comRiverhomesUSA.comOceanhomesUSA.comLandsofAmerica.comRealtyStore.comLandAndFarm.comLandWatch.comForeclosure.comAdWerx.comAgentDesks.comApartmentList.comApartments.comBDRMS.comBeWaterFront.com
Close2Homes.comOpenForHomes.comDitchTheSpace.comDreamHomeList.comeLookyLoo.comEnclosure.ioFindAPlace4me.comForRent.comlistings.freedomsoft.comGCHomeSearch.comInHouse.comGuidanceRealty.comHarmonHomes.comHome2.meHomebidz.comHomefacts.comHomePriceTrends.comHomeSpotter.comHomeWinks.comHouseHunt.comHouseRentals.comHouses.net
HousesforSale.comHouseValueStore.comIdealEstate.comImagesWork.commyfun.comInevitability.comJoyfulHome.comKahping.comKeyboom.tvlistingbooster.comLearnMoreNow.com/FindHomesListingvideos.comLotNetwork.comLuxelisthome.comMashvisor.comMHBay.comMyHouseKit.comMyRentToOwn.comnest.meNestigator.comNewHomeSource.comOpenRealEstateCommunity.com
Point2Homes.comPropertiesOnline.comPropertyShark.comPropertyPath.comRateMyAgent.comRealQuestExpress.comRelola.comRent berry.comRentRange.comReprnt.comSearchAllProperties.comSodichan.comHulilly.comUSHUD.comFLHUD.comWaijule.comWikiRealty.comYlopo.comYourCasa.comSuCasa.comZippyListings.comZonda.com
Jumper.comTerraFly.comiMAPP.comMiami.comHerald.comGreaterMiami.comMiamiBeachChamber.comFloridaLivingNetwork.comMiamiHomePrograms.orgBrowardHomePrograms.orgSouthFloridaHomePrograms.orgMiamiRealtors.com
...and hundreds more!Note: Due to changes in partnerships, this list is subject to change without notice.
OVER
20MVisitors Yearly
NEARLY
2MVisitors Yearly
22 B E R K S H I R E H AT H AWAY H O M E S E R V I C E S E W M R E A LT Y B E R K S H I R E H AT H AWAY H O M E S E R V I C E S E W M R E A LT Y 23LIFESTYLES MAGAZINE, A BERKSHIRE HATHAWAY HOMESERVICES EWM REALTY PUBLICATION
CURATED LOCAL ADVERTISINGThe presence of Berkshire Hathaway HomeServices EWM Realty in local advertising is unmatched by any other brokerage in South Florida. Our strategic partnerships with local media companies gives your home access to dozens of publications and periodicals that spotlights your home to the right audience.
MAGAZINES
NEWSPAPERS
ART BASEL MAGAZINEDISTRIBUTION: 25,000
FORT LAUDERDALE MAGAZINEDISTRIBUTION: 39,000
INDULGE MAGAZINEDISTRIBUTION: 85,000+
LIFESTYLES MAGAZINE, a Berkshire Hathaway HomeServices EWM Realty publicationDISTRIBUTION: 50,000+
KEY BISCAYNE MAGAZINEDISTRIBUTION: 15,000
MIAMI MAGAZINEDISTRIBUTION: 50,000+
OCEAN DRIVE MAGAZINEDISTRIBUTION: 50,000+
PINECREST TRIBUNEDISTRIBUTION: 10,000
PALMETTO BAY NEWSDISTRIBUTION: 8,000
BISCAYNE BAY TRIBUNEDISTRIBUTION: 10,000
THE MIAMI HERALD, Berkshire Hathaway HomeServices EWM Realty Page in Tropical SundayDISTRIBUTION: 152,000+
THE ISLANDER NEWSDISTRIBUTION: 13,300
BUSINESS MONDAY, a product of The Miami HeraldDISTRIBUTION: 110,000+
Combined, all our publications reach millions of consumers each year.
24 B E R K S H I R E H AT H AWAY H O M E S E R V I C E S E W M R E A LT Y B E R K S H I R E H AT H AWAY H O M E S E R V I C E S E W M R E A LT Y 25
26 B E R K S H I R E H AT H AWAY H O M E S E R V I C E S E W M R E A LT Y B E R K S H I R E H AT H AWAY H O M E S E R V I C E S E W M R E A LT Y 27
A UNIQUEEXPERIENCEVery few firms can say they have served the needs of the luxury consumer for more than five decades. At Berkshire Hathaway HomeServices EWM Realty we have perfected our craft of providing a real estate experience that is as unique as you are, and invite you to benefit from our powerful luxury marketing program that targets high-net-worth customers around the globe.
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LUXURYPRINT ADVERTISINGEvery luxury consumer is different, but there are areas where their interests naturally converge. Our carefully curated set of local, national and international publications target the world’s elite and showcase the fine residences and estates that are represented by the Berkshire Hathaway HomeServices network.
MAGAZINES
NEWSPAPERS
PRESTIGE MAGAZINEDISTRIBUTION: 20,000+EXCLUSIVE NETWORK PUBLICATION
UNIQUE HOMES DISTRIBUTION: 25,000+
duPont REGISTRYDISTRIBUTION: 74,000+
LIFESTYLES MAGAZINEDISTRIBUTION: 50,000+EXCLUSIVE NETWORK PUBLICATION
INDULGE MAGAZINEDISTRIBUTION: 85,000+
OCEAN DRIVEDISTRIBUTION: 55,000+
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LUXURYDIGITAL STRATEGYMore and more, the luxury consumer is living online. Our calculated digital strategy aims to keep your home front and center in the places where high-net-worth buyers spend their time looking for real estate. Berkshire Hathaway HomeServices EWM Realty is committed to using the best possible digital outlets that employ the very latest in cutting-edge targeting technologies.
Mansion Global, is an online portal for global luxury real estate. Your listing will be featured on this highly-used portal as well as the Mansion Global WeChat Channel. Listings in excess of $5 million rotate on the homepage showcase ad.
Luxury Property Showcase China ShowcaseYour home will be featured among other luxury properties around the globe that
are showcased on China’s premier site for international real estate, Juwai.com, and benefit from the powerful exposure to high-net-worth buyers within China.
ADDITIONAL SYNDICATION FOR LUXURY PROPERTIES
BerkshireHathawayHS.comBHHSLuxuryCollection.com
WSJ.comWSJ.com/Asia
WSJ.com/Europe
SKY-HIGHINCENTIVESIn the world of luxury, you have to be able to offer something that no one else can. When you list with Berkshire Hathaway HomeServices EWM Realty, you have the ability to purchase a package from NetJets, a subsidiary of Berkshire Hathaway, to charter a private jet for you and your guests at a highly discounted price. You may also utilize this as a powerful incentive to seal the deal with your buyer.
Ask Us About The NetJets Discounted Package Program.
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PRICING & THE SALE PROCESS
What you need to know about where we go from here.
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PRICE RIGHTTO SELL QUICKLYYou only have one opportunity to make a first impression. Your initial market price is critical to creating an effective strategy and will set the tone for how the marketplace will judge your property. A home that is priced correctly will attract more potential buyers, minimizing the length of time it remains on the market.
ASKING PRICE VS. MARKET VALUE RANGE
$ _______________ or higher.
$ _______________ or lower.
$ _______________ to $ _______________
$ _______________ to $ _______________
$ _______________ to $ _______________
BELO
W M
ARK
ET V
ALU
E RA
NG
E
ABO
VE
MA
RKET
VA
LUE
RAN
GE
MARKET VALUE RANGE
BUYER PERCEPTION BASED ON ASKING PRICE
Price Too HighThis home is likely to linger on the market.
Price Needs AdjustmentNot perceived as a good buy.
Reasonably PricedIn line with the marketplace.
Competitively PricedWill attract offers faster.
Quick-Sale PricedWill attract offers faster.
Pricing directly impacts how many buyers will consider your property.
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THE SALE PROCESS
Discuss Sellers’ Needs with Regard to The Sale
Perform A Comparative Market Analysis
Recommend Asking Price
Assess Local & InternationalEconomic Conditions
Finalize The Asking Price
Stage The Home (If Needed)
Schedule Photography
Install Yard Sign
Place Property on MLS
Execute Print Media Campaign
Send Email Blast
Commence Digital Marketing
Show The Property to Buyers
Provide Feedback to Sellers
Adjust Asking Price (If Necessary)
3. MANAGING THE DEAL 4. CLOSING THE SALE
We make it effortless.
Conduct Negotiations on Price & Terms
Complete Contracts & Disclosures
Advise on Deadlines & Critical Dates
Follow-Up on Key Milestones(Inspections, Survey, Mortgage Application, HOA Application, etc.)
Negotiate Any Adjusted Terms
Stay Informed on Buyer’s Loan Status(If Applicable.)
Keep You Up-to-date on ClosingInformation, Including Date, Time and Location
Make Sure Deal is Progressing Smoothly
Review Settlement Statements and/orClosing Disclosures
Provide Copies of All Closing Documents After Closing.
1. DECIDING ON PRICE 2. FINDING THE BUYER
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BUILDING COMMUNITYAt Berkshire Hathaway HomeServices EWM Realty we believe that giving back is the most rewarding thing we do. We also take to heart our corporate responsibility to do so. Since we are in the business of selling homes, we believe it is only fitting that we give one. Together with Habitat for Humanity of Greater Miami, each year our Associates have built a home for a deserving family in our community.
NOTABLE ORGANIZATIONS BERKSHIRE HATHAWAY HOMESERVICES EWM REALTY SUPPORTS
4Kids of South FloridaAct4MeAlzheimer’s FoundationAmerican Cancer SocietyAmerican Heart AssociationAmerican Institute of Architects - MiamiAmerican Lung AssociationAmerican Leukemia & Lymphoma SocietyAmerican Red CrossArt Miami & Art WynwoodAutism SpeaksAventura Marketing CouncilBaptist Health South Florida FoundationBarton G Kids Hear Now FoundationBeaux ArtsBig Brothers Big SistersBig Children’s FoundationBoy Scouts of AmericaBritweek MiamiCamillus HouseChamber SouthChapman PartnershipChappy’s Charitable FoundationCommunity Foundation of PinecrestCoconut Grove ElementaryCoral Gables Caroling CompetitionCoral Gables Chamber of CommerceCoral Gables Community FoundationCoral Gables Garden ClubCoral Gables Merrick HouseCoral Gables MuseumCoral Gables Preparatory AcademyCorporate RunDoctors Hospital FoundationEaster SealseMerge AmericasEverglades Bicycle ClubFairchild Tropical GardenFIU Alumni AssociationFlorida International UniversityFlorida Women of AchievementForest Ridge Holiday ParadeFort Lauderdale Boat ShowFriends of the UnderlineGreater Miami Chamber of CommerceGreater Miami Convention & Visitors BureauGreater Miami Tennis FoundationGreater Ft. Lauderdale Chamber of CommerceHabitat For HumanityHearing & Speech Center of FloridaHerencia Cultural CubanaHistorical Museum of Southern FloridaHoward/Palmetto BaseballHumane Society of Greater MiamiInformed FamiliesJack & Jill Children’s CenterJewish Adoption & Foster Care OpportunityJunior AchievementJunior League of MiamiJunior Orange Bowl CommitteeKey Biscayne Chamber of CommerceKey Biscayne Community FoundationKey Biscayne K-8 Center
Kids in DistressKiwanis Club of Little HavanaLas Olas Boulevard AssociationLeukemia & Lymphoma SocietyLighthouse For the BlindLotus HouseMake a WishMahi ShrinersMerrick FestivalMiami Art MuseumMiami Beach Chamber of CommerceMiami Cancer CenterMiami City BalletMiami Children’s HospitalMiami-Dade Coastal Clean UpMiami-Dade CollegeMiami Light ProjectMiami Museum of ScienceMiami Rescue MissionMADD - Mothers Against Destructive DecisionsNational Association of Women MBAsNational Multiple Sclerosis SocietyNew World SymphonyNew World School of The ArtsPalmetto Elementary SchoolPerez Art Museum MiamiPinecrest Business AssociationPinecrest ElementaryPinecrest Garden ClubRansom Everglades SchoolReaching U FoundationRiverside HouseRotary Club of Coral GablesRotary Club of Key BiscayneRotary Club of WestonRotary FoundationSalute To Our Heroes FundShake A LegSouth Florida Progress FoundationSouthwest Ranches Parks FoundationSt. Jude Children’s HospitalSunset ElementarySusan G. Komen Race For The CureSwitchboard of MiamiSymphonettesTaste of Key BiscayneTeen Upward BoundThe Beacon CouncilThe Carbonell AwardsThe Frost Art Museum The Technology Foundation of The AmericasThe VizcayansThe Woody FoundationTropical Flower & Tree SocietyUdonis Haslem Children’s FoundationUnited Way of Miami-DadeUniversity of MiamiVillage of Key BiscayneVillage of PinecrestWeston Area Chamber of CommerceWestminster ChristianWomen’s Council of RealtorsYoung Arts
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Home is here.
POWER. PRESENCE. PRESTIGE.South Florida’s leading real estate brokerage for over half a century.
D I S C O V E R S O U T H F L O R I D A R E A L E S T A T E
ewm.com
© 2019 BHH Affiliates, LLC. An independently owned and operated franchisee of BHH Affiliates, LLC. Berkshire Hathaway HomeServices and the Berkshire Hathaway HomeServices symbol are registered service marks of HomeServices of America, Inc.® Equal Housing Opportunity.
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