a d v e r t i s i n g

P There is a growing concern regarding students at RMIT not getting enough nutrition to maintain a balance diet. They are skipping meals and buying cheap, greasy food at the expenses of choosing a healthier option. And this can lead to negative impact on their physical and mental wellbeing.

roblem.

insights The main barrier to preparing healthy

meals identified by students was the

lack of time. Over 30% of students surveyed believed

that preparing healthy food would take

30 minutes or more on average, even though this is not

necessarily true.

Objectives

I.

To educate 75% of students to be responsible for their own health and wellbeing – not skipping meals and eat healthily. II.

To change 50% of student’s perceptions that preparing a healthy meal is

not time consuming. not time consuming.

” “

I am 19 this year and I am living away from home, and YES to my newfound freedom!! There are certainly some pluses and minuses to this like how badly I MISS EATING MY MOM’S HOME COOKED FOOD. Every now and then I get nagged on for not having a proper meal, but

Living alone and having a tight budget really limits on how much I can spend on my grocery and shopping. Once, I went grocery shopping, not only did waste 2 hours trying to figure out what to buy, I ended up buying junk food. So I usually go the easy way out – fast food! It’s fast, it’s convenient and although I know it’s not the healthiest and cheapest option out there, it beats skipping meal totally.

... it’s a little daunting to manage my own meals – even my friends agree! Especially when my

assignments are starting to pile up, I don’t even have the time to shop, prepare the food and do the

cooking! Even when I do have time to spare, I don’t even know what to buy!

Hi. I’m Jesse.

SMP

“ It is not difficult to shop, plan and cook my own healthy and nutritious meal even when I am on a tight budget.

Anyone can Cook!

Rmit recipes!

pocket recipes!

mug a meal!

Baby CarrotsButter

Brown Sugar

Elbow Macaroni

Cheese

Oats

Fruits

results RMIT Recipe Facebook page received a

total of 204 likes and

The total number of clicks generated from our

270 people engaged with our page.

The total post reach hits 1,700 with an

average reach of 130 for each post.

posts is 416 is a good amount in relation to the number of page likes  

results During RUSU’s Wednesday free breakfast

period, we gave out a total of 60 pocket recipes in an hour.

RUSU also shared our RMIT Recipes page on their Facebook page, and this

contributed heavily to our page likes.

results

Instead of us approaching the students, students themselves approached us and

we gave out a total of 24 mug-a-meals.

Anyone can Cook! is designed in a way that build a community amongst students and university staff and is also diverse enough to appeal to a broader online community.