Download - Anuradha Chauhan


Slide 1


Submitted to Prof. Supratik GhatakSubmitted by Anuradha Chauhan C-8 15020441054

A private company formed in 1935 and officially running under the name of 'Leo Burnett Company, Inc.', the agency started with working capital of $50,000, eight employees and three clients. Part ofPublicis Groupe, Leo Burnett is now one of the largest agency networks with 85 offices in 69 countries and 9,000+ employees.

For the first decade of Burnett opening his company he only billed about 1 million dollars in the first few years of the business running and then eventually moving up to 10 million dollars annually, however, in 1950, his billings more than doubled to 22 million dollars and by 1954 the company was at 55 million dollars annually. By the end of the 1950s, the Leo Burnett Company was billing 100 million dollars annually.

What is Knowledge Management?

Knowledge- 1. The state or fact of knowing. 2. Familiarity, awareness, or understanding gained through experience or study. 3. That which is known; the sum or range of what has been perceived, discovered, or inferred.

Management- 1. The act, manner or practice of managing, handling, or controlling something in an organized way. 2. The person or persons who manage a business establishment, organization or institution.

Knowledge Management- A systematic process for creating, acquiring, synthesizing, sharing and using information, insights and experiences to achieve your organizational goals.

KM: Drivers

KM- A Business Enabler

SuppliersRegulatory compliancesClient Data BaseMarket ReportsAnalyticsDistribution ChannelsKnowledge Objects of Leo BurnettStrategy and Evaluation

Leo Burnett: KM Path

Smart Workplace Knowledge Outfitting Knowledge SharingEnablingInfrastructureBuild it, and they will come -SharePoint/Other KM platform-Discussion Databases-Connections

Knowledge is aby-product -Document Libraries-Communities-Contributions

Knowledge is actively managed-Meta-knowledge; managed vocabulary-Thought Leadership-Web-like technology-Aggregation & Combination

Our best knowledge guides our activities-Integrated performance support-Job tools are knowledge tools-Continuous Learning

Online Portal for KM Sharing through articles and newsletters Thinking