A Presenta*on from The Fes*val of NewMR – Main Stage
5 December 2012
No environment is 100% mobile-‐free anymore
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Anouk Willems InSites Consul<ng
No environment is 100% mobile-free anymore
35%
41%
64%
Anouk Willems, InSites Consulting, The Netherlands Festival of NewMR 2012 - Main Stage - Session 3
Welcome in the mobile research space!
Are you ready to jump? Anouk Willems, InSites Consulting, The Netherlands
Festival of NewMR 2012 - Main Stage - Session 3
Are you ready for the mobile MRX quiz?
Anouk Willems, InSites Consulting, The Netherlands Festival of NewMR 2012 - Main Stage - Session 3
New Opportunities New Risks
Anouk Willems, InSites Consulting, The Netherlands Festival of NewMR 2012 - Main Stage - Session 3
Exploring
Mobile Research Space
? ? ?
Anouk Willems, InSites Consulting, The Netherlands Festival of NewMR 2012 - Main Stage - Session 3
Recruitment
Mobile = online + offline research
Opportunity
Anouk Willems, InSites Consulting, The Netherlands Festival of NewMR 2012 - Main Stage - Session 3
Should we worry?
Socio demographics Technological advanced Engagement
Anouk Willems, InSites Consulting, The Netherlands Festival of NewMR 2012 - Main Stage - Session 3
Exploring
Mobile Research Space
? ? 1/Recruitment
Anouk Willems, InSites Consulting, The Netherlands Festival of NewMR 2012 - Main Stage - Session 3
Mobile marketing
Anouk Willems, InSites Consulting, The Netherlands Festival of NewMR 2012 - Main Stage - Session 3
Profile?
Impact?
Satisfaction?
Anouk Willems, InSites Consulting, The Netherlands Festival of NewMR 2012 - Main Stage - Session 3
Time to reach 400 participants?
4 hours 4 days 4 weeks Anouk Willems, InSites Consulting, The Netherlands
Festival of NewMR 2012 - Main Stage - Session 3
Get access to real behaviour
New information
Anouk Willems, InSites Consulting, The Netherlands Festival of NewMR 2012 - Main Stage - Session 3
In the heat of the moment?
Anouk Willems, InSites Consulting, The Netherlands Festival of NewMR 2012 - Main Stage - Session 3
Exploring
Mobile Research Space
? 1/Recruitment
? 2/ Marketing
Anouk Willems, InSites Consulting, The Netherlands Festival of NewMR 2012 - Main Stage - Session 3
How about mobile & MROCs?
Anouk Willems, InSites Consulting, The Netherlands Festival of NewMR 2012 - Main Stage - Session 3
15 inch
4,3 x less engagement?
3,5 inch
Anouk Willems, InSites Consulting, The Netherlands Festival of NewMR 2012 - Main Stage - Session 3
Does mobile make community members
less engaged?
Anouk Willems, InSites Consulting, The Netherlands Festival of NewMR 2012 - Main Stage - Session 3
Yes No
Using the mobile app really helps me staying in touch more with the community
“ “ more
Does mobile make community members
less engaged?
Anouk Willems, InSites Consulting, The Netherlands Festival of NewMR 2012 - Main Stage - Session 3
Anouk Willems, InSites Consulting, The Netherlands Festival of NewMR 2012 - Main Stage - Session 3
15 inch
Mobile leads to less rich data?
3,5 inch Yes No No
Anouk Willems, InSites Consulting, The Netherlands Festival of NewMR 2012 - Main Stage - Session 3
Members don’t post more, but…
…more contextual & personal stuff
Anouk Willems, InSites Consulting, The Netherlands Festival of NewMR 2012 - Main Stage - Session 3
Anouk Willems, InSites Consulting, The Netherlands Festival of NewMR 2012 - Main Stage - Session 3
More engagement Richer contributions
Anouk Willems, InSites Consulting, The Netherlands Festival of NewMR 2012 - Main Stage - Session 3
Exploring
Mobile Research Space
1/Recruitment
? 2/ Marketing 3/ Communities
Anouk Willems, InSites Consulting, The Netherlands Festival of NewMR 2012 - Main Stage - Session 3
Discovering new territory
A new eco system
New information
Mobile marketing
Anouk Willems, InSites Consulting, The Netherlands Festival of NewMR 2012 - Main Stage - Session 3
Anouk Willems, InSites Consulting, The Netherlands Festival of NewMR 2012 - Main Stage - Session 3
Q & A
Ray Poynter VCU
Anouk Willems InSite Consul:ng
Anouk Willems, InSites Consulting, The Netherlands Festival of NewMR 2012 - Main Stage - Session 3