Brilliant BIMA Breakfast BriefingBournemouth July 2015
So, I’m here to talk aboutTechnology.
We know landscape has changed
But then that changed
It keeps changing
But first…
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Who is this Guy?
Ben DoranHead of Technology, EMEA
@bendoran@loweprofero
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What’s the “Next Big Thing”in technology?
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Predicting the future is hard
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Predicting the future is hard
Predicting the future is pointless
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Predicting the future is hard
Predicting the future is “kinda” pointless
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New “tech” every minute…
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The “Adjacent Possible”
It is the combination of the emerging technology, the new opportunities,and new behaviours are that are important.
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Don’t be blindsided by the ‘flagpole’ moments.
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Small Specifics
Big Ideas
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An Example: IoT
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Why now? It’s the convergence of 3 adjacent innovations:
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Why now? It’s the convergence of 3 adjacent innovations:
Access
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Why now? It’s the convergence of 3 adjacent innovations:
Access The Cloud
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Why now? It’s the convergence of 3 adjacent innovations:
Access The Cloud
Mobile
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We now have far more Access
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Why?
Link: https://vimeo.com/97925589
Example: The Tweetpot
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+Link: https://vimeo.com/126814985
Example: KFC Tray Typer
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+Link: https://www.youtube.com/watch?v=DE5e0C7xw7c
Example: Captain Buzz (Smartphone Pilot)
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We can utilise The Cloud
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Google Now: Preempting
searches with location data
and cloud access
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Put in video of http://www.happinessflag.com
Link: http://happinessflag.com
Example: Happiness Flag
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Mobile is the digital self, Mobile is you
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+Link: https://vimeo.com/44351185
Example: Meat Pack
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New platforms: mobile is you
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Mobile is the digital selfSo, what does this all mean for consumers?
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We know their landscape has changed
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But then it changed for them
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And it keeps changing
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But their environment is the same
Access Cloud
Mobile
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So what is the “Next Big Thing”for consumers?
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The age of access
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The age of context
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+The “future” is context.
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Ultimately technology provides new ways for consumers to find, be inspired and connect with our brands.
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+Link: http://www.reapplyreminder.com
Example: Reapply Reminder
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+Link: https://www.youtube.com/watch?v=nZ532wkhHYs
Example: The Protection Ad
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Takeaways…
Look for patterns, be wary of the “Big Moments”
Big thinking, over small specifics.
Behaviour led ideas, not technology led ideas.
Mobile is your consumer, it’s not just a channel they use.
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Final thoughts…
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“Any sufficiently advanced technology is indistinguishable from magic.”
Arthur C. Clarke
Thank youThank you
Lowe Profero 66 Prescot Street6th FloorLondonE1 8HGwww.loweprofero.com
Ben DoranHead of Technology, EMEA
@bendoran
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