Device Type
Do you have a mobile app or shopping program? Display that as your
CTA for mobile devices.
Is there another CTA that would be more conducive to a mobile
device? Perhaps to join your rewards program or newsletter
(something they could do without needing to make a purchase)?
Display lightweight elements (e.g. smaller images, no video) and less
text.
Things We Can Know
• Product purchase and customer history
• Form submission data
• Browsing history (pages viewed)
• Location (Country, State, City)
List Membership
• Change the hero image on your home page based on
list
• Show products that they’ve already viewed or might
want to re-order as CTAs
• Offer different incentives based on order history.
Acknowledge your big spenders
Lifecycle Stage
• Simpler than lists
• Lead hasn’t purchased yet. Customer has purchased
less than x times or y dollars. Evangelist has
exceeded those thresholds.
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