Pretty MobileHow to look good and why it matters
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You’ll Learn
‣ How visuals support brand‣ Applying this to mobile‣ Making your apps better‣ The importance of icons
Please consider sharing!
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Pay AttentionWhat do you think of these apps?
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which...
stood out as good? bad?
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worth $1b?
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homemade?
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for geeks?
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why?
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sorry... i lied
24 judgement calls in 7 second
‣ money
‣ education
‣ interesting
‣ etc.
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what’s your brand?
professional
large
exciting
useful
grass roots
funeasy
personal
corporate
full featured
relaxing
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your samples?
send:
‣ screenshot or wireframe
‣ 3 phrases to describe your brand
‣ brand inspiration (optional)
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A Little About You
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why’d ya come?
Existing App
New App
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$0.00
$.99 - $2.99
$3.99 - $9.99
$9.99+
other (internal app)
pricing
$
$
$
?
Free!
$
$$
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company size
lone gunslinger
2-10 employees/partners
11-100 employees
100+ employees
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your superpower?
programming
design
usability
other
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crayons
use Photoshop well
design 5 color pallets from this:
win awards for graphic design
design experience
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A Little About MeFor perspective...
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I’m a Hard-Ass
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We make cool stuff with cool people.
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Web. Mobile. Marketing. Strategy. Teaching.
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You should also know
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Artists Critique Art
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It’s more fun to do great things
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What is Visual Brand?Hint: not a style guide
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Articulating Brand
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(Most) Style Guides are Dumb
55 pages!
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Please Don’t Ever do This
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Mood Board / Style Tile
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Mood Board / Style Tile
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Try One
Find:PostersPicturesFontsColors
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Remember
It doesn’t matter if you like it
It doesn’t matter if your boss likes it
It matters if it works!
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Design ElementsFonts, colors, menus & navigation
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FontsHow to choose
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serif = conservative
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serif = conservative sans-serif = modern
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when in doubt...
easy to read small
more common (digitally)
... use sans-serif.
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Strange Fonts are Hard
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What else to know
‣ Buy your fonts
‣ 3 fonts MAXIMUM
‣ S p a c i n g matters
‣ Android still limited... but
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you can’t go wrong with helvetica roboto
source: theunderstatement.com
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Got Style?Menus & navigation
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main menu
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main menu
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main menu
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iPhone Vs. Android
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main menu
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colored navigation
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Color Matters
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Colors are HARD
2 years of Focused Practice
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A Good Color Palette Has...
5-7 Colors
2 that stand out
3-5 that are related
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Shortcut 1: Online
colorblender.com
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Shortcut 2: From a Picture
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Shortcut 2: From a Picture
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What Else to Know
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What Else to Know
‣ Match your saturation level
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What Else to Know
‣ Match your saturation level
‣ More saturation isn’t better
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What Else to Know
‣ Match your saturation level
‣ More saturation isn’t better
‣ Contrast is eye-catching
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What Else to Know
‣ Match your saturation level
‣ More saturation isn’t better
‣ Contrast is eye-catching
‣ Too much contrast = a Kmart flier
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TipsFrom the masters
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If you haven’t gone too far...... You haven’t done your job.
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Consider wireframes
Less to think about
Good/Bad
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Rules of Thumb
‣ Cartoons don’t work
‣ Don’t use clipart (other than icons)
‣ Know if you want to stand out,
or catch up
‣ Discard 3 effects before shipping
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Hiring a designer
2 hours
5-10 people
Pay them for their time
Mood Boards and Designs
You’ll know who to work with
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Good/Bad Designer
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Good/Bad Designer
What do you like?
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Good/Bad Designer
What do you like?
What do you want people to feel?
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Good/Bad Designer
What do you like?
What do you want people to feel?
Do I have to use your logo?
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Good/Bad Designer
What do you like?
What do you want people to feel?
Do I have to use your logo?
What color should it be?
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Good/Bad Designer
What do you like?
What do you want people to feel?
Do I have to use your logo?
What color should it be?
Is there a style guide to be aware of?
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Good/Bad Designer
What do you like?
What do you want people to feel?
Do I have to use your logo?
What color should it be?
Is there a style guide to be aware of?
I’ll make you a style guide first.
Thursday, May 23, 13
Good/Bad Designer
What do you like?
What do you want people to feel?
Do I have to use your logo?
What color should it be?
Is there a style guide to be aware of?
I’ll make you a style guide first.
I’ll start with mood boards
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The Golden Rule
If you can’t tell what you changed in the
past 10 minutes, it’s time to stop
working.
Christine Mark
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Critiquescritiques are about being critical
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Iconswhat can we learn from logos
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Hiring a designer
2 hours
5-10 people
Pay them for their time
Mood Boards and Designs
You’ll know who to work with
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What’s the Difference?
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There’s Also These
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Icons Should Be Iconic
don’t tell a story
one idea only
simple shapes
don’t overdo it
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What is Brand?other than a word designers use to charge
more money...
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brand = emotionsnot a logo
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what does your app
in 140 characters
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who uses it?
in 140 characters
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what should users feel?
national brands
what emotions?
what expectations do they have?
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What did Jessica do?look at some samples
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Ask Me Questions
http://gravityswitch.com/[email protected]@jasonNmark
eBooks (Thursday 8:30)
Thursday, May 23, 13
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