1.1 OVERVIEW
When a person arrives in a new city its situation is like a “deer caught in headlights”. So We have developed an android app “CityExpert” to cater the needs of our target customers . Henceforth we describe an intricate Marketing Plan
1.2 GOAL
• To generate worldwide predilection through customer viewership/trial
downloads in the app’s 1st 2 months.
• Aim to achieve more sponsorships and tie-ups with upcoming collaborators
1.3 COURSE OF ACTION
Prepare an exhaustive ,distinctive & innovative Marketing Plan for the App “CityExpert”
2.1 MARKET OVERVIEW
• Young adult in 18-34 – maximum
migration/travelling category
• Travel &Tourism industry generating huge revenues per annum
• Tripadvisor’s quarterly turnout crosses $2 billion per annum
TARGET MARKET
Customers
Collaborators
Company
Competitors
Context
VALUE PROPOSITION
Customer Value
Collaborator Value
Company Value
App develop
ment Marketing
Research on
statistical informati
on
Contacting
brokers , retailers , distributo
rs
Advertisement via various
channels
Generating
returns ; giving
them to collabora
tors ; partnering up with leading
companies in the
field
Over view , goal , Course of action
Market overview , Target customers
Goal – statement
Target market , Value proposition
7 tactics discussed briefly
Infrastructure , processes , schedule
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