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Monday, February 7, 2011
January 12, 2011
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Andrea Parins - Comet Branding Internship Summary
branding | pr | social media
Monday, February 7, 2011
INTERNSHIP SUMMARY|
cometbranding | pr | social media
ABOUT ME
UTILIZING VIDEO TO STAND OUT
SKILLS LEARNED AT COMET
SOCIAL MEDIA SUCCESS
MY PERSONAL BRAND
Monday, February 7, 2011
INTERNSHIP SUMMARY| ABOUT ANDREA PARINS
cometbranding | pr | social media
• Social Media + PR Intern for Comet Branding
• Received B.S. in Life Sciences Communication from the University of Wisconsin - Madison
• Previous PR experience at College of Engineering and Hybrid Vehicle Team at UW-Madison
• Prior to my interest in PR, was a reporter for local publications including The Isthmus, Daily Cardinal, and Capitol City Hues.
• Value my six-month study abroad program in Valdivia, Chile where I became fluent in Spanish.
Monday, February 7, 2011
INTERNSHIP SUMMARY|
cometbranding | pr | social media
ABOUT ME
UTILIZING VIDEO TO STAND OUT
SKILLS LEARNED AT COMET
SOCIAL MEDIA SUCCESS
MY PERSONAL BRAND
Monday, February 7, 2011
INTERNSHIP SUMMARY|
cometbranding | pr | social media
Monday, February 7, 2011
INTERNSHIP SUMMARY|
cometbranding | pr | social media
I responded with my personal video introduc6on from Madison.
Monday, February 7, 2011
INTERNSHIP SUMMARY|
cometbranding | pr | social media
Through Twi<er, I stayed connected with the Comet Branding team.
Monday, February 7, 2011
INTERNSHIP SUMMARY|
cometbranding | pr | social media
One month later, aAer a phone and an in-‐person interview, I began at Comet on September 17, 2010!
Monday, February 7, 2011
INTERNSHIP SUMMARY|
cometbranding | pr | social media
ABOUT ME
UTILIZING VIDEO TO STAND OUT
SKILLS LEARNED AT COMET
SOCIAL MEDIA SUCCESS
MY PERSONAL BRAND
Monday, February 7, 2011
INTERNSHIP SUMMARY|
cometbranding | pr | social media
Video Interviews: Capture and produc6on.
Monday, February 7, 2011
INTERNSHIP SUMMARY|
cometbranding | pr | social media
Social Media Metrics: Prove social media results.
Monday, February 7, 2011
INTERNSHIP SUMMARY|
cometbranding | pr | social media
Blog Wri6ng: Incorporate text, photo, video and slideshow.
Monday, February 7, 2011
INTERNSHIP SUMMARY|
cometbranding | pr | social media
Public Rela6ons: Create media libraries, contact lists and editorial calendars.
Monday, February 7, 2011
INTERNSHIP SUMMARY|
cometbranding | pr | social media
ABOUT ME
UTILIZING VIDEO TO STAND OUT
SKILLS LEARNED AT COMET
SOCIAL MEDIA SUCCESS
MY PERSONAL BRAND
Monday, February 7, 2011
cometbranding | pr | social media
INTERNSHIP SUMMARY|
Created a video and photo campaign to promote Comet on the blog, Flickr, Facebook and Twi<er 6tled #CometStories.
Monday, February 7, 2011
cometbranding | pr | social media
INTERNSHIP SUMMARY|
Using crea6ve video and photography, #CometStories highlights included never-‐before-‐seen footage and...
Monday, February 7, 2011
cometbranding | pr | social media
INTERNSHIP SUMMARY|
FREE STUFF! With the video I created for SKLZ, we received a free Pro Mini Hoop for the office.
But it couldn’t handle Al Krueger’s slam dunks.
Monday, February 7, 2011
INTERNSHIP SUMMARY|
cometbranding | pr | social media
ABOUT ME
UTILIZING VIDEO TO STAND OUT
SKILLS LEARNED AT COMET
SOCIAL MEDIA SUCCESS
MY PERSONAL BRAND
Monday, February 7, 2011
20
INTERNSHIP SUMMARY|
Current Accounts
branding | pr | social mediacomet
Monday, February 7, 2011
INTERNSHIP SUMMARY|
cometbranding | pr | social media
Twitpic‣ September 2010 = 1 Photo‣ January 2011 = 31 Photos
Flickr‣ September 2010 = No Account‣ January 2011 = 56 Photos
YouTube Channel‣ January 2011 = 5 videos
Vimeo Channel‣ January 2011 = 2 videos
LinkedIn‣ January 2011 = 71 Connec6ons, 2 recommenda6ons
Twitter‣ January 2011 = 172 Followers, 218 Following
Monday, February 7, 2011
cometbranding | pr | social media
INTERNSHIP SUMMARY|
Google Results -‐ Interes6ng to see what comes up in the search results.
Monday, February 7, 2011
INTERNSHIP SUMMARY|
cometbranding | pr | social media
Thank you to the en,re Comet Branding team!
I learn a lot, and laugh even more, every day.
Monday, February 7, 2011
milwaukee-based branding, marketing, PR + social media agency
*all enclosed content confidential + copyright ©2007-2010 comet branding llc
Monday, February 7, 2011
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