CREDENTIALSwww.theandongroup.com
ANDON has delivered some exceptional creative communications for DFM. The concepts are fresh and innovative and have been delivered speedily within our tight deadlines. It’s rare to find a creative communications expert who delivers both innovative concepts and reliable, fast delivery, at cost effective rates. I have no hesitation in recommending ANDON, which by far is of one of the best I have seen in the UAE.
Dubai Financial Market
Shirose Osman - Vice President
Marketing Market Development
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Be clear.Be imaginative.Be effective. Be consistent. Be powerful.
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Your story - clear, imaginative,
effective, consistent, powerful.
Nothing is more important than your brand story. It can capture
the imagination, drive aspirations, move your market to identify
with you and become the great differentiator. Reinforcing your
current positioning, it will drive future success.
ANDON is different. We are a boutique strategic, branding and
creative design agency with big agency know-how and vision.
Our team combines expertise in creating powerful brands and
high impact marketing strategies together with strong delivery
capabilities across the full range of marketing activities and
media. Together with you, ANDON will transform your story into
a high impact brand promise – your market will not only know
you, they will understand the value you can bring.
Unique, standalone, unforgettable
– these are words describing powerful brands.
Do they describe yours?
Your brand is the end result of a multitude of impressions
– deliberate and incidental messages, internal and external
communication, high profile advertising and other marketing
efforts. This cannot be left to chance; brands must be carefully
crafted, strategically developed, constantly nurtured and
aggressively protected. We are committed to cutting through
the smoke and mirrors every time. In this way, when your brand
reaches your market, it’s powerful – the first time and every time.
carefully crafted, strategically developed, constantly nurtured and aggressively protected.
‘‘ ‘‘
So, what’s your story?
Who’s listening?
Watching? Clicking?
Having the courage to stand out from the crowd is what makes
the difference ANDON knows the power of a different story –
one which catches the attention and imagination of the receiver.
Every interaction is a marketing opportunity. The pictures,
words, stories and experiences you create all leave an
impression – they build your brand. ANDON will help you know
what to say and when and where to say it, so you tell your story,
“why you exist”, to those who matter.
ANDON will support you in building a profitable and sustainable
marketing and communication strategy that ensures you are a
leader.
Have the courage to stand out from the crowd.
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Brand Audit +
Market Analysis
• Brand Valuation
• Brand Assessment
& Audit
• Customer & Market
Immersion
• Gap & Opportunity
Analysis
• Opportunity Analysis
• Perception Study
Brand Strategy +
Management
• Brand Architecture
• Brand Book
• Brand Definition
& Architecture
Workshops
• Brand Guidelines
• Brand Idea
Development
• Brand Induction
& Engagement
• Brand Portfolio
Strategy
• Brand Positioning
• Naming & Messaging
• Value Proposition
Brand Design +
Activation
• Annual Reports
• Content Creation
• Corporate Identity
• Corporate Stationery
& Brochure
• Internal Brand
Communications
• Launch Programmes
• Logo Design
• Marketing & Sales
Collateral
• Packaging Design
• Print Management
• Touchpoint Design
Branded
Environments
• Corporate Interiors
• Retail Design
• Trade Shows
& Events
• Visualization
• Way finding &
Signage Systems
Digital
Branding
• Application Design
& Programming
• Audio & Animation
• Digital & Social
• Graphics
• Media Strategy
• Video & Broadcast
• Website Design
& Build
Marketing +
Communications
• Consumer research
and analysis
• Strategy development
and implementation
• Go to market strategy
and implementation
• Relationship
marketing
• Loyalty and affinity
marketing
• Product launches
• In-store marketing
and promotions
• Sales presentations
and collateral
• Trade show activation
Advertising
• Above the line
advertising
• Digital advertising
• Copywriting
• Media planning
and buying
• Product placement
• Below the line
collateral
• Ambient advertising
• Co-branded
activations
• Technical illustrations
and animations
• Audio and visual
production
Public
Relations
• PR strategy
• Media relations
- Press conferences,
roundtables and
events
- Press releases
- Media kits
• Social media
- Community
management
- Content
development
• Consumer
engagement
• Internal
communications
• Crisis Management
• Corporate Social
Responsibility
• Media Training
Customer Relationship
Marketing
• Database analysis
• CRM strategy
• Loyalty rewards
• Affinity programmes
Digital Strategy +
Communications
• Digital experience
design
• E-commerce
• Email marketing
• Internet marketing
• Search engine
marketing
• Social media
engagement
• Video & Broadcast
• Website analysis
Services
Collectively ANDON brings more than 30 years of branding,
design and marketing experience in the Middle East. Big-agency
design experience collaborates with global strategic marketing
knowledge and the freedom of startup innovation. This breadth
and depth of skills and first-hand experience allows ANDON to
deliver solutions that are relevant, integrated and differentiated.
As a young and passionate business, ANDON will partner
with you for the long term – there are no ‘one off jobs’, only
foundations for future success.
ANDON shares some common beliefs with its partners:
• We know businesses grow when creativity and commerce
collide.
• We understand that strategic marketing and communications
programs directly and positively impact a business’ financial
performance.
• We are committed to staying fresh and new, remaining
relevant to our target market’s evolving expectations
• We understand the importance of visual appeal; an
attractiveness that “speaks” to the market place with unique
impact.
• We see marketing as a channel to get results for the business:
delivering one’s core message and connecting one’s
company, on an emotional level, with the right potential client.
Businesses grow when creativity and
commerce collide
‘‘ ‘‘Our partnerships include B2B, B2C, Private Multi-Nationals,
Government and Non-Profit Organisations.
A selection from our portfolio
Dubai Financial Market is a public institution having its own
independent corporate body and operating as a secondary
market for trading of securities, bonds, units of investment funds
and any other financial instruments, local or foreign. The Market
commenced operations on 26th March 2000.
• Rebrand and activation (DFM)
• Integrated marketing campaigns (Through-The-Line)
• Internal communications
• Exhibition collateral and branding
• Motion Graphics
• Digital banners and newsletters
Emirates SkyCargo is the freight division of Emirates airline
which offers comprehensive cargo solutions to more than
120 destinations in over 70 countries on six continents.
Since it was founded in 1985, Emirates SkyCargo has
established itself as a major global player recognised by more
than 100 international awards, while in the 2011/12 financial
year it transported 1.8 million tonnes across its network.
• Exclusive global creative and advertising agency
since March 2014
• Through-The-Line integrated marketing and
advertising campaigns
• Brand strategy and development
• Product strategy and development
• Experiential marketing and Omni-Channel deployment
The FIFA U-17 World Cup, founded as the FIFA U-16 World
Championship, later changed to the FIFA U-17 World
Championship and known by its current name since 2007, is
the world championship of association football for male players
under the age of 17 organised by Fédération Internationale de
Football Association (FIFA).
The most recent tournament was hosted by the United Arab
Emirates and won by Nigeria, with the next edition being hosted
by Chile in 2015. The United Arab Emirates Football Association
is the governing body of football in the United Arab Emirates.
• Integrated marketing campaign
• Print, Digital, ATL, BTL, Exhibitions
Established in 1961, Glander International Bunkering is one
of the most respected marine fuel and lubricant trading and
brokering firms in the world. Serving more than a thousand
international ship owners in all major ports.
• Rebrand and activation
• Integrated marketing campaigns (Through-The-Line)
• Exhibition collateral and branding
• Motion Graphics
• Digital website and newsletters
Nokia Networks, and formerly Nokia Solutions and Networks
(NSN) and Nokia Siemens Networks, is a multinational data
networking and telecommunications equipment company
headquartered in Espoo, Finland, and wholly owned subsidiary
of Nokia Corporation. It was a joint venture between Nokia of
Finland and Siemens of Germany known as Nokia Siemens
Networks. Nokia Networks has operations in around 150
countries. In 2013, Nokia acquired 100% of the company, with
a buy-out of Siemens AG. In April 2014 it was announced the
NSN name will be phased out.
• Experiential marketing (Design, deployment
and management)
• Exhibitions (Design, deployment and collateral)
• Internal communications
• Motion Graphics
• Digital banners and newsletters
We have been working with ANDON for several years now. We consider them as an extension of our team. ANDON have always provided us with the best quality in terms of service, production, creativity and planning. I don’t think that I would be able to function without their continuous support to all of our projects and customer activities.
Nokia
Greta Barakat - Marketing Manager,
MEA Region, Marketing & Corporate Affairs
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