© 2012 Lyris | 1 |

Andrew King, Sr. Strategy Consultant, Lyris

Anatomy of the Perfect Email Design (Part 3)

Header

© 2013 Lyris | 3 |

HeaderWhat is it?

© 2013 Lyris | 4 |

HeaderWhy is it important?

© 2012 Lyris | 5 |

Keep it consistent

Email

Website

© 2012 Lyris | 6 |

Simplify for mobile

© 2012 Lyris | 7 |

Simplify for mobile

© 2013 Lyris | 8 |

HeaderKey points

Your header should contain your logo, navigation, social media links and any other useful information

It should be consistent with your website header to make it instantly recognizable

Simplify for mobile users

Primary MessageNext Element Anatomy of The Perfect Email Design