An Introduction An Introduction to Xtremesoftto Xtremesoft
““Maximize the availability of your Maximize the availability of your applications on the Microsoft platform.”applications on the Microsoft platform.”
2004 2Introduction to Xtremesoft
Company History19981998 Company direction solidified as a result of work on COM+
in cooperation with Microsoft Began product development with major Microsoft end user $1.5M Seed round from Merrill Lynch Ventures (MLV) Expanded relationship with Microsoft, Signing a 3-year
development agreement with BizTalk Server group $5.8M Series B Round from JMI Equity Fund and MLV Hired Professional CEO Both AppMetrics products launched – June 2001 First international distributorships signed
19991999
20002000
20012001
20022002
2004 3Introduction to Xtremesoft
Senior ManagementSenior Management
Michael Dexter-Smith Michael Dexter-Smith ▪ ▪ CEOCEO Chief Executive Officer at VenturCom (6 Years)
and Carleton Corporation (4 years) Chris Smith Chris Smith ▪ VP▪ VP
Director Product Management – XtremesoftDirector Product Management – Xtremesoft Group Product Manager – IBM/LotusGroup Product Manager – IBM/Lotus
What is What is Application Application
Availability? Availability? How do you differentiate availability How do you differentiate availability
from management generally? And from management generally? And how does Xtremesoft add value?how does Xtremesoft add value?
2004 5Introduction to Xtremesoft
Application Application Availability Availability
Increases The ROIIncreases The ROI “By using AppMetrics, the availability of the
application has increased by a few percentage points. Considering for every one percentage point of additional availability a thousand man-hours of down-time is saved and hence results in millions of dollars in improved efficiency throughout the organization.”
—— American FamilyAmerican Family
2004 6Introduction to Xtremesoft
The Evolving Application The Evolving Application StackStack
More of the application is handled by More of the application is handled by standard componentsstandard components
System SW
Application
System SW
DBMS
System SW
DBMS
System SW
DBMS
Platform Evolution : Mainframe Client/Server Web EAI/B2B Web Services Platform Evolution : Mainframe Client/Server Web EAI/B2B Web Services
Application
ApplicationServer
System SW
DBMS
ApplicationServer
IntegrationServer
ApplicationServer
Application
IntegrationServer
ApplicationWeb Services
Application
Application
2004 7Introduction to Xtremesoft
Availability comes fromAvailability comes from Reliable hardwareReliable hardware Reliable Operating SystemReliable Operating System Managed NetworkManaged Network Managed DatabasesManaged Databases Successful Business TransactionsSuccessful Business Transactions
Availability RequiresAvailability Requires
Hardware Hardware OEMOEMMicrosofMicrosofttHP, HP, NetIQNetIQQuesQuesttXtremesXtremesoftoft
2004 8Introduction to Xtremesoft
Successful Business Successful Business TransactionsTransactions
CPU running, disks spinning – are CPU running, disks spinning – are transactions succeeding?transactions succeeding?
View computer systems in terms of View computer systems in terms of business work donebusiness work done Identify the list of discrete business Identify the list of discrete business
transactionstransactions How many execute? How many succeed?How many execute? How many succeed?
AppMetrics provides business AppMetrics provides business logic transaction informationlogic transaction information
2004 9Introduction to Xtremesoft
Competition For Competition For Managing The Application Managing The Application
StackStack
Systems HW/ OSSystems HW/ OSNetworksNetworks
DBMSDBMS
ApplicationApplicationServerServer
IntegrationIntegrationServerServer
Web ServicesWeb Services
Consoles: CA, Tivoli, NetIQ, Microsoft, BMCNetworking: HP, Micromuse, Concord Communications
Precise Software, Quest Software, BMC
Websphere/WebLogicWyle, Altaworks, Dirig, BMC
COM+ & .NETXtremesoft
MQ SeriesCA, BMC, Nastel
WebSphere(same as J2EE)
BizTalk Server
ApplicationApplication
No Market TodayNo Market Today
Emerging Market 2004Mainstream Market 2006-2007
Microsoft Microsoft DirectionDirection
Microsoft intends to make their infrastructureMicrosoft intends to make their infrastructureand packaged applications more reliable and and packaged applications more reliable and
scalable… But will leave the customer on their scalable… But will leave the customer on their own when it comes to making their custom own when it comes to making their custom
applications highly availableapplications highly available
2004 11Introduction to Xtremesoft
Market Trends 1999 – Market Trends 1999 – 2005 in Application 2005 in Application
DevelopmentDevelopment Enterprises are required to build new mission-critical Enterprises are required to build new mission-critical
applications in order to automate and enhance their business applications in order to automate and enhance their business processesprocesses A shift is underway from ‘stovepipe’ internal only apps, to web based
transactional type applications. Microsoft is the most cost-effective solutionMicrosoft is the most cost-effective solution
Inexpensive to deploy compared to the competition Microsoft owns the ‘developer’ tools market with Visual Basic Microsoft owns the ‘developer’ tools market with Visual Basic
and Visual Studio .NETand Visual Studio .NET The starting point is being controlled and evangelized
As a result, Microsoft’s share of the enterprise application server As a result, Microsoft’s share of the enterprise application server installations will grow installations will grow But by how much?
2004 12Introduction to Xtremesoft
What The Analysts SayWhat The Analysts SayAbout About Market SizeMarket Size
Meta GroupMeta Group Believes Microsoft’s share of the enterprise application server installations
will grow five fold, from 10% share of the market today, to 50% within the next three years
Gartner GroupGartner Group Recently in CIO Magazine, Mark Driver, Director of Research said, “Over
the next five years, we see two de facto platforms for a vast majority of e-business apps: Java and Microsoft... We don't see a clear winner. We expect a 40-40 split, or perhaps a 50-30 split in favor of Java.”
International Data CorporationInternational Data Corporation In their Performance and Availability Management Software Market
Forecast and Analysis, 2001-2005, IDC states, “the performance and availability management software market increased to $3.89 billion in 2000,” and then predicts, “this market is forecast to grow by 72% to reach $6.68 billion in 2005.””
2004 13Introduction to Xtremesoft
Microsoft Owns the Microsoft Owns the Platform: Platform:
The IS Groups Will FollowThe IS Groups Will Follow 6 Million+ Microsoft Visual Basic developers are using Visual 6 Million+ Microsoft Visual Basic developers are using Visual Studio .NET and Visual Basic .NETStudio .NET and Visual Basic .NET Visual Basic has a 3 to 1 advantage in developers over Java (Gartner Group)
To win the IS organization Microsoft will have to match proven traits To win the IS organization Microsoft will have to match proven traits found on platforms like UNIX and IBM’s Mainframesfound on platforms like UNIX and IBM’s Mainframes Reliability and scalability Sophisticated management tools Business application availability
Microsoft has the ‘will’ (and $$) to build a reliable platformMicrosoft has the ‘will’ (and $$) to build a reliable platform The base platform and development environment has always been their forteThe base platform and development environment has always been their forte But this infrastructure is difficult and complex effort, which leaves few resources to But this infrastructure is difficult and complex effort, which leaves few resources to
focus on management issues such as application availability focus on management issues such as application availability Which is why Microsoft if relying on industry leaders, namely XtremesoftWhich is why Microsoft if relying on industry leaders, namely Xtremesoft
2004 14Introduction to Xtremesoft
The Microsoft ViewThe Microsoft Viewon Managementon Management
Microsoft.Net ServersMicrosoft
.NET Servers
StorageStorageMgmtMgmt
SecuritySecurityManagementManagement
HostingHostingMgmtMgmt
NetworkNetworkMgmtMgmt
Performance Performance CapacityCapacity
MgmtMgmt
Base serverBase servermanagementmanagementprovided byprovided byMicrosoftMicrosoft
Value added andValue added andother ‘expert’ other ‘expert’ managementmanagementprovided by ISVsprovided by ISVs(like Xtremesoft)(like Xtremesoft)
2004 17Introduction to Xtremesoft
Software ArchitectureSoftware Architecture
Mid-Tier
Analysis
Enterprise Mgmt
NT Event Log
PerfMon
AppMetrics Display
Email and Pager
Data Warehouse
AcquisitionAcquisition ActionAction
AppMetrics Manager
MTS
NT
COM+
SQL ServerOLAP Services
AnalysisAnalysis
Database
WebServer
n-T
ier
Ap
pli
cati
onn
-Tie
r A
pp
lica
tion
Our Customers Our Customers andand
the Marketplace the MarketplaceContinuing to Build A Strong, Continuing to Build A Strong, Referenceable Base of UsersReferenceable Base of Users
2004 19Introduction to Xtremesoft
Customer FeedbackCustomer Feedback "Thanks for all of your ongoing support btw...you guys "Thanks for all of your ongoing support btw...you guys
are absolutely one of the best vendors I've worked with!” are absolutely one of the best vendors I've worked with!” Pitney BowesPitney Bowes
Shelton, CT, United StatesShelton, CT, United States
““Again, thank you very much for your support and thanks Again, thank you very much for your support and thanks to your team. The customer service being provided is top to your team. The customer service being provided is top drawer!” drawer!”
5by5 Software5by5 SoftwareCalgary, Alberta, CanadaCalgary, Alberta, Canada
2004 20Introduction to Xtremesoft
A Sampling of Our A Sampling of Our CustomersCustomers
Financial ServicesFinancial Services Merrill Lynch Fidelity Investments GMAC-RFC ADP Dealer Services American Family
Insurance Skandia Banken
ManufacturingManufacturing Pitney Bowes Microsoft Corporation
MediaMedia International Data
Group
Public Public Sector/GovernmentSector/Government State of North Carolina Public Works and
Government Services Canada
Retail & HospitalityRetail & Hospitality Schwan’s Sales
Enterprises Meijer Corporation Simon Property Group
ServicesServices Peopleclick.Com eCollege WebTone
2004 21Introduction to Xtremesoft
Market Feedback from Market Feedback from Analysts and MicrosoftAnalysts and Microsoft
In September 2001, Xtremesoft was ranked as one of five, private companies to watch in SG Cowen’s analysis of the performance management sector.
Peter Kuper, Analyst with SG CowenPeter Kuper, Analyst with SG Cowen
“In a dedicated Microsoft environment, Xtremesoft will eventually [sic] benefit from tighter relations with the platform vendor...”
Jean-Pierre Garbani, Senior Industry AnalystJean-Pierre Garbani, Senior Industry Analystwith Giga Information Groupwith Giga Information Group
“Xtremesoft's powerful solution provides additional information and needed analysis for enterprises that have developed and deployed applications…”
Michael Risse, General Manager forMichael Risse, General Manager for .NET Servers at Microsoft Corporation .NET Servers at Microsoft Corporation
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