Marketing Automation
w w w . s w i f t d i g i t a l . c o m . a u
An all-in-one digital marketing platform
AboutSwift DigitalSwift Digital is an Australian Software as a Service (SaaS)
provider that offers a suite of digital marketing solutions
to help businesses effectively engage with their own
customers and contacts.
Established in 2001
Offices in Sydney and Melbourne
All-in-one marketing platform
Australian owned and operated
Part software provider, part agency
Real people, real support
Brand consistency
Assurance of data security and sovereignty
Security and PrivacyOur security program combines the strength of the world’s most credible data centre, the proven efficacy of
superior software and a watchful security team to protect our clients’ vital information at all times.
Create and send beautiful, feature-rich
emails, campaigns and newsletters with
our simple drag and drop editor.
Email Marketing
Create branded surveys to capture
feedback, opinions, and so much more.
Simple or complex, our tool can handle it.
Surveys
Send invites, manage registrations, check-in
guests, and everything in between all with
custom end-to-end branding.
Event Management
Easily schedule or publish messages and
alerts to general contact lists and/or event
registrants—even receive replies.
SMS
Automated email campaigns, specialized
triggers, advanced user journeys and more.
It’s next-gen marketing automation.
Marketing Automation
Easily build branded pages, choose from a
host of features to add, including CTA
forms, and review page performance.
Landing Pages
What’s in the platform?
Platform FundamentalsThe Swift Digital platform comes with a few fundamental modules to help you manage your data and media assets.
Our database is much more than just a
database, it includes tools for:
• Creating and organising mail groups
• Creating custom data fields
• Importing/exporting data lists
• Running subscription data reports
• Running queries and creating
segments based on data variables
Mail House/Database
Upload, store and modify images in our
Art Library. It’s packed with tools for:
• Resizing images
• Cropping images
• Optimising images
• Replacing images
• Tagging images
Art Library
Upload and store files in our File Library
for users to later download.
• Upload new files
• Refresh/replace existing files
• Rename files
• Update descriptions
• File formats: OpenOffice, Microsoft
Office, iCal, zip and pdf.
File Library
EmailMarketing
M A R K E T I N G A U T O M A T I O N
Create and send beautiful emails and newsletters with
our drag and drop editor.
We take care of setting up your templates and styles to match your brand guidelines, it’s one less thing for you to worry about.
Custom Templates
Personalisation can go a long way to help customers become more engaged with your brand and communications.
Personalise and Segment
From the moment you send an email, you’ll see open rates, click rates, bounce rates and a myriad of other statistics.
Advanced Reporting
Effortlessly create stunning
newsletters and campaigns
using our drag-and-drop
email builder.
FeaturesE M A I L M A R K E T I N G
EventManagement
M A R K E T I N G A U T O M A T I O N
Send invites, manage registrations, check-in guests, and
everything in between.
Customise your events with your brand or a unique theme, which carries across to every step of the event process.
Custom Templates
Invoicing solutions for offline payments, or payment gateway integration for processing online payments.
Paid Events
Custom solutions for complex registration forms, event calendars, booking systems, microsites and more.
Event Extensions
From invite to check-in,
you’ll have a beautifully
branded and seamless
event registration process.
FeaturesE V E N T M A N A G E M E N T
EventCheck-in App
E V E N T M A N A G E M E N T
Gone are the days of shuffling through pages of registrants to mark attendance.
You can now use our iOS event check-in app at your events.
Scan QR codes or use incremental
search to quickly find registrants
and mark attendance.
Mark/scan attendance
Add new registrants and mark
attendance while at the event.
Add registrants
Wirelessly print name labels on a
Brother label printer.
Print name labels
Calendar and appointment add-onsE V E N T M A N A G E M E N T
Display a custom calendar of events on
your website with filter functionality.
Custom calendars
Allow registrants to book one-on-one
appointment sessions.
Appointment booking systems
LandingPages
M A R K E T I N G A U T O M A T I O N
Intro text
We provide you with custom themes and styles to give you design flexibility, yet still keep your pages brand consistent.
Custom Templates
Dozens of pre-built features to help you build fantastic pages that are functional and provide a great user experience.
Feature-rich
Subscription forms, lead generation forms, interest forms, acceptance forms, and anything else you can think of.
Capture Data
Build web pages like you
build emails. Create forms
to capture leads and
contacts.
FeaturesL A N D I N G P A G E S
OnlineSurveys
M A R K E T I N G A U T O M A T I O N
Intro text
Use templates built according to your brand and style, then upload your own banner and footer images.
Custom Templates
From simple feedback to complex, branching forms we offers numerous features and question types to suit.
15 Question Types
View reports by questions or respondents. PDF reports allow you to view and print results with graphical charts.
Report Views
Create simple or complex
surveys using over a dozen
question types and
branching logic.
FeaturesO N L I N E S U R V E Y S
Mobileand SMS
M A R K E T I N G A U T O M A T I O N
Intro text
Set up triggers to send an email with a document download to those who replied to your SMS campaign with their interest.
Automate
Add personalization to your SMS campaigns. Insert first names, member numbers, case numbers, or any other data field.
Personalise Messages
Pre-schedule SMS campaigns to be sent to a group of contacts. Schedule an SMS event reminder weeks in advance
Pre-schedule
Send personalised
messages to your contacts
and monitor replies.
Hi, sorry I’m not able to make that appointment. Can I reschedule?
Hi David, this is a reminder of your training session tomorrow at 3pm with Siobhan. 123 Elizabeth St, Sydney.
Please let us know if you’re no longer able to attend.
FeaturesM O B I L E A N D S M S
Marketing AutomationWhether you’re building sophisticated drip campaigns, planning a series of
events, or crafting regular monthly newsletters, all the automation tools you
need are at your fingertips with the Swift Digital platform.
Our most powerful automation tool yet!
Create simple or complex user journeys and
schedule triggers based on user behaviour
and milestones.
Campaign Builder
Automated one-off emails based on
behaviours (such as clicks) or when a date
has been met (birthdays, memberships,
renewals, etc.).
Triggers Module
Assign rules to content blocks--based on
user data--that must be met for content
to display.
Dynamic Content
Add personalisation to content to
increase user engagement and improve
performance.
Personalisation
Smart Contentand Personalisation
M A R K E T I N G A U T O M A T I O N
Assign rules and add personalisation to content
blocks in emails and on landing pages.
Content blocks can include images, text,
videos, event invites, polls, forms, and more!
Create content blocks
Use rules to specify conditions that must be
met in order for users to view content blocks.
Assign content rules
TriggersModule
M A R K E T I N G A U T O M A T I O N
Use our Trigger Module to automatically trigger
one-off emails when a user performs a
behaviour or when a specified date is met.
Assign behavioural triggers based on
conditions such as clicks, opens, etc.
Behavioural Triggers
Build triggers for important dates, memberships,
birthdays, renewals, milestones, etc.
Date Triggers
Campaign BuilderUse our drag-and-drop Campaign Builder to create user journeys and assign actions to occur based on milestones and
behaviours such as: opens, clicks, visits, conversions, etc. Set date variables and automatically issue follow-ups for inactivity.
M A R K E T I N G A U T O M A T I O N
Campaign BuilderUse our drag-and-drop Campaign Builder to create user journeys and assign actions to occur based on milestones and
behaviours such as: opens, clicks, visits, conversions, etc. Set date variables and automatically issue follow-ups for inactivity.
M A R K E T I N G A U T O M A T I O N
2 days later, send:
2 weeks later, send:
1 week later, send: On click,
send:
68/100
Email: 1,890 points
Events: 602 points
Landing Pages: 4,324 points
Surveys: 870 points
SMS: 435 points
John SmithHigh Engagement
54/100
Jessie SingAverage Engagement
Email: 1,300 points
Events: 450 points
Landing Pages: 2,475 points
Surveys: 225 points
SMS: 100 points
90/100
Lilian FortitoHigh Engagement
Email: 5,950 points
Events: 1,200 points
Landing Pages: 11,300 points
Surveys: 1,425 points
SMS: 950 points
27/100
Sam BrentbyLow Engagement
Email: 875 points
Events: 250 points
Landing Pages: 1,550 points
Surveys: 50 points
SMS: 0 points
Profile 360: Engagement ScoringA customer engagement score is a measure of just how well your customers are connected to your brand.
Each customer has a unique score based on their interactions with your products and services.
M A R K E T I N G A U T O M A T I O N
Inte
grat
ion
Our application programming interface
allows you to configure most web enabled
applications with Swift Digital.
Swift API
Native integration with Salesforce
AppExchange. Supports Professional
and Enterprise versions of Salesforce.
Salesforce
A custom managed solution that requires
installation within the CRM. Primary
support for Dynamics Online.
Microsoft Dynamics
Integrate with thousands of applications
using “if this, then that” logic to action
tasks and send data based on triggers.
Zapier
A custom solution requiring
integration with the CRM.
SugarCRM
M A R K E T I N G A U T O M A T I O N
QBEQantas
University of Sydney
WorkSafe Victoria
Some of our long-standing clientsT R U S T E D B Y M A N Y
University of Melbourne
Screen AustraliaBureau of Statsistics
RACV
Sunsuper Cancer Council
Cbus Super
IOOF
Thank you!
Have questions or comments?Please get in contact.
Phone:
1300 878 289
Email:
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