Using Social Media for Your Amway Business
Guidelines for AmwayIndependent Business Owners
Using Social Media for Your Amway Business
Guidelines for AmwayIndependent Business Owners
2011
TABLE OF CONTENTSIntroduction 03
DefiningSocialMedia 03
ACommitment 03
AbidebytheRules 04
Amway’sSocialMediaGuidingPrinciples 05
ProductTalk
ProductClaims 07
UsingSocialMediatoSellProduct 08
OpportunityTalk
OpportunityClaims 09
TipsforDay-to-dayOnlineInteractions
ManagingNegativeComments 10
UsingTestimonials 10
PersonalversusPrivate 11
HowYouCanHelpProtectYourselfandOthersOnline 11
ConnectingwithAmwayOnline
PleaseDo 12
PleaseDon’t 12
GuidingPrinciplesinAction
MeetStacy 13
MeetJavier 14
MeetEunSuk 15
KeepLearning! 15
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IntroductionPeopleliketodobusinesswithpeopletheyknow,like,andtrust.Thathasalwaysbeenthecase,andwebelievethatsocialmediaissoexcitingforthedirectsellingindustry–andforyou–becauseofitspowertohelpothersgettoknow,like,andtrustAmwayanditsIndependentBusinessOwners(IBOs).
Socialmediacanbenefityouandyourbusinessinanumberofways,including:
• Reconnectingwithfriends,colleagues,andcustomers.
• Makingexistingrelationshipsstronger.
• Allowingyoutoprovidetimelyproductinformationandcustomerinteractionandsupport.
• Generatingreferrals.*
• Increasingproductsales.*
• Inspiringpeopletolearnmoreaboutthebusinessopportunity.*
• ImprovingyourconnectionstotheIBOsonyourteam.
Thisdocumentwascreatedtohelpyoumakethemostoutofyoursocialnetworkingefforts,andtohelpyouabidebyAmway’sIBORulesofConductwhiledoingso.ThisdocumentdoesnotchangeorreplacetheIBORulesofConduct,andyoushouldalwaysfollowtheRules.Youshouldalsopayattentiontoyourlocallawsandthetermsandconditionsofthesocialmedianetworksyouareusing.
Defining Social Media Socialmediaisacollectionofonlinetools,includingblogs,messageboards,forums,podcasts,videoandphotosharingsites,microblogs,communities,andmore.Throughthesetools,peopleconnectbysharingupdatesontheirlives–theircommoninterests,opinions,expertadvice,experiences,andperspectives.Dependingonwhereyoulive,relevantexamplesmayincludeFacebook®,Orkut®,Vkontakte®,Cyworld®,Mixi®,YouTube®,Twitter®,andmanymore!
A CommitmentAmwayiscommittedtousingsocialmediatoincreasebrandawareness,favorability,purchaseintent,andloyalty,andtodrivingcustomersandprospectiveIBOstoAmway.Weaskyoutomakeacommitmentalso–tousesocialmediainawaythatisrelevant,responsible,andhonest.TheseGuidelinesshouldhelpyou.
*Seepage11fortipsonadjustingyourplatformprivacysettings.
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Abide by the RulesTheRulesofConductaredesignedtohelpyourepresentyourbusiness,andAmway,inthebestpossiblelight.Besureyouareawareof,andadhereto,theRulesofConductinordertogetthemostbenefitfromyouronlinemarketingefforts.Adheringtothefollowingwillhelpassureyou’reincompliancewiththeRules.
• Brandimagesandlogos–UsingAmway’slogosandproductimagesinyoursocialmediapresenceisnotallowedwithoutauthorizationfromtheCorporation(Rule9.1.).
• Namingyourpage–Amwaywillnotallowtheuseofitstrademarksortradenamesasprofilenamesorpagenames.Useyourownname,aspeoplearemorelikelytorememberyournamethanoneyou’vecreated(Rule9.1.).
• SolicitingforcustomersorIBOs–Solicitingisallowedonlyinaclosedenvironment(i.e.,onlyyourfriendsorfollowerscanseeyourposts)andisnotpermittedinopen/publicforums(Rules4.3.2.,8.3.11.,and9.8.).
• Privacysettings–Manysocialmediasitesallowyoutomanageyourprivacysettingstocontrolwhocanseeyourphotos,profile,yourupdates,andwhocanfollowyou.Amwayrecommendsthatyoumanageyourprivacysettingssoonlyyourfriends,family,andcolleaguescanviewyourupdates.Whenparticipatinginopenforumswhereprivacysettingsarenotavailableorutilized,followingtheRulesofConduct/CommercialPrincipleswillhelpprotectAmway’sreputationandyours.
• Businessandproductclaims–Businessandproductclaimsmustbeaccurateandsubstantiated.Itisrecom-mendedthatonlybusinessandproductclaimsauthoredbytheCorporationbeutilized(Rule4.4.).
• Videos–AnyvideosproducedbypeopleorentitiesotherthanAmwaymustbereviewedandauthorizedbyAmwaypriortobeingusedforyourAMWAY™businessinasocialmediaenvironment(Rule7.).
• Avoidcrosslining–TheremaybeinstancesinyoursocialmediaexperienceswhenyourunintoanIBOfromadifferentLineofSponsorship(LOS)ordifferenttrainingorganization.Ifthisoccurs,werecommendthatyoucheckwithyouruplineforassistance.Don’tusesocialmediatoargue,engageinalongdiscussion,ormessageotherIBOsdirectlyregardingyourLOSoradifferenttrainingorganization.AlthoughyoumaybepartofadifferentLOSorLOA(LineofAffiliation),youbothwanttoachievesuccessthroughyourAMWAYbusiness.Youjustmaybetakingdifferentpathstogetthere(Rules4.15.and4.2.).
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Amway’s Social Media Guiding Principles Inordertosucceedwithsocialmedia,youneedtounderstandsome“unwrittenrules”thathelptoguidesuccessfulonlineinteractions.Herearesomeprinciplesthathavehelpedmanybusinesspeoplefindsuccesswithsocialmediamarketing.Infact,Amwayabidesbythesesameprinciplesinitscorporatesocialmediaefforts:
• AlwaysreviewandabidebytheTerms&Conditionsofthesocialmediawebsiteyouareusing.Also,theFederalTradeCommission(FTC)haspublishedits“GuidelinesConcerningtheUseofEndorsementsandTestimonialsinAdvertising.”TheGuidelinesaddresstheuseofsocialmediawhenpromotingproductsandservices.Specifically,whenusingsocialmedia,youmayberequiredtodisclosethatyouarebeingpaidorgivenfreemerchandisebyacompanyorifyouotherwisehaveafinancialinterestinthesaleofanyproductorservicethatyouarecommentingfavorablyabout.TheGuidelinesstatethatboththecompanyandthebloggermaybeheldliableforfailingtodiscloseamaterialconnectionorformakingmisleadingorunsubstantiatedclaimsaboutaproductorservice.
• Betransparent,authentic,andhonest–Betruthfulandaccurateatalltimes.Whatissaidonlinegenerallystaysthereandcanspreadquicklyandwidelythroughlinksorcopying.Misleadingothersormakingfalseclaimsjeopardizesyour–andAmway’s–reputation.Ifyouplantotalkaboutyourbusiness,beopenaboutthefactthatitisanAMWAY™business.SothatyouraudienceunderstandsyourrelationshipwithAmway,andinsomecasestoensureAmwayisincompliancewithlegalrequirements,youmustdisclosethatyouareanAmwayIndependentBusinessOwnerwhendiscussingthebusiness.Youcandothisinyourprofileinformation,orifyouprefer,onlyincommentsthatmentionAmway.
• Keepitsimple–Don’tsetuptoomanysitesandprofiles.Youwon’tbeabletomaintainthemallwellandstillworkyourbusiness.Considerhavingonlyoneortwoactivenetworkingaccounts.
• Berelevantandcredible–Ifyouwanttobecomeatrustedsourceofinformationonatopictohelpbuildyourbusiness,combineyourpersonalcommentsandstorieswithmeaningfuladvice,tips,orarticlesthatotherswouldcareabout.Andalwaystellyourstoryinaninterestingandtruthfulmanner.Studiesshowthatreadersareturnedoffbyhypeandrhetoric,sobesuretooffersimple,sound,andaccurateadvicethathelpsyouestablishyourcredibilityandearnyourreaders’trust.
• Findagoodmix–Peopledon’tappreciatebeingbombardedwith“joinmybusiness”and“buyfromme”posts,nordotheylikeanoverabundanceofmessagesdescribingtheintimatedetailsofyourpersonallife.Maintainabalancebetweenbusinessandpersonalinyourmessagingefforts.
• Avoidspam–NotonlyisitinpoortastetoprovidealinktoyourPersonalRetailWebsiteonapublicdiscussionboard,forum,orotherpublicplacesontheweb,butitcouldputyouatoddswiththeRulesofConductregardingsolicitingandadvertising.Itcouldalsobeaviolationofthewebsitetermsandconditions.Peopledon’tappreciateothersusingpublicforumsforself-promotion.
• Socialmediadoesn’treplacetherealyou–Don’tforgettomeetpeopleinreallifetoo!Don’tletsocialmediareplaceface-to-facerelationshipbuilding.Usingthewebtotalktoprospectsandcustomersissmartbusiness,butpersonalmeetingsandphonecalls–live,one-on-oneinteractions–areinvaluable.
Amway’s Social Media Guiding Principles(Continued)• Keepitpositive–Peopleliketodobusinesswithpositivepeople.Sharegoodnewsandmakeaneffortto
bringasmiletopeopleeveryday.Ifyou’rehavingabadday,shareitwithsomeoneinperson,ratherthanonlinewhereitcanlastalongtimeandbringotherpeopledown.Alwaysbesuretoavoidargumentsandothernegativeconversations.You’remorelikelytoachievepositiveresultsfromyoursocialmediaeffortswhenyoukeepitpositive.
• Bestrategic–Bestrategicaboutthepeopleyouconnectwithonline.Don’tjustfolloworconnectwitheveryonewhoasksforit.Checkthemoutfirst.Theirbusinesspursuitsorpersonalstylemaynotbeagoodfitfortherestofyournetworktosee.
• Beagoodlistener–Thisisnodifferentthanparticipatinginthetraditionalsalesprocess,inwhichyoulistentowhatothersaresayingbeforeyoucanattempttomeettheirneeds.Listeningisavitalcomponentofyoursocialmediaeffortsandshouldguideyouractions.
• Berespectful–Alwaysrememberthatothersonlinearefreetospeakthetruthastheyhaveexperiencedit.Thebestwaytochangeaperson’sperceptionisthroughactions,notwords.ShowthemthatAmwayIBOsaretheirfriends,neighbors,andcommunitymembersbyactingassuch.
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Product TalkProduct ClaimsTherearesomanygreatthingsthatcanbesaidaboutAMWAY™products!SostickwiththefactsthatyouCANsay,ratherthangoingbeyondtherules,whichcancompromisebothyourbusinessandAmwayasacompany.Remember,productclaimsmustbeaccurateandsubstantiated.ItisrecommendedthatonlyproductinformationauthorizedbyAmwaybeutilized.
Forexample,youshouldn’tsay:
Thispostmakesclaimsthataren’tappropriatefordietarysupplements.Therefore,thisstatementcangetyou–andAmway–intoalotoflegaltrouble.
Instead,youcansaysomethinglike:
Sharon Smith Use Amway’s Nutrilite Daily to overcome somelifestyle diseases like diabetes, heart problems, high blood pressure, and more!28 minutes ago via web
Sharon Smith I feel better than I ever have! I’m exercising, taking Nutrilite Daily, and eating right. I know my best days are out in front of me!!32 minutes ago via web
Using Social Media to Sell ProductTherearesomanyfabulousAMWAY™products,andoneofthethingsthatsocialmediacandoforyouishelpyoufindnewcustomers.However,it’simportanttoofferAMWAYproductsintherightway.Youshouldneverofferproductsasageneralstatusupdate.Instead,offerspecificproductsincontexttohelpachievethemostsuccess,andtoavoidalienatingyouronlineprospects.
YoushouldalsokeepinmindthatanyprospectingforcustomersmustbedoneinaclosedenvironmenttoassurecompliancewithAmway’sadvertisingrules.
Ifoneofyourcontactsonasocialmediasiteaskshowtobuyaproduct,sendhimadirectmessagewithyourcontactinformationorfindouthowthecontactpreferstobecontacted,soyoucanfollowupeffectively.
Inthisexample,someoneasksaboutaproductyourecommend:
Correctresponse1:OpenEnvironmentSendthereaderadirectmessage,viewableonlybyhim,soyoucanretailinaone-on-oneenvironment.
Correctresponse2:ClosedEnvironmentSay,“I’dlovetogiveyoumoreinformationonthis.What’sthebestwayformetocontactyouwiththedetails?”AnIBOcanalsosendalinktotheirPersonalRetailWebsite,providetheirphonenumber,emailaddress,etc.
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Sharon Smith I had a great run this morning.42 minutes ago via web
Sharon Smith Good luck.45 minutes ago via web Like
Sharon Smith Stay hydrated. Don’t overtrain. Start eatingmore carbs and proteins. Take a multivitamin.52 minutes ago via web Like
Sharon Smith Double X. From Nutrilite, a brand I represent.52 minutes ago via web Like
Sam Jones I see ur still running. Doing my first marathon.Chicago.44 minutes ago via web Like
Sam Jones Have any tips?48 minutes ago via web Like
Sam Jones Which one do u take?48 minutes ago via web Like
Sam Jones How can I get it?48 minutes ago via web Like
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Sharon Smith Just got back from a trip in San Diego. Love myAmway business!18 minutes ago via web
Sharon Smith Sam, I’d love to help you. I’ll contact you directly.45 minutes ago via web Like
Sam Jones My parents used to sell Amway products. Sounds like you are doing great. I’ve thought about joining. How do I find out more?22 minutes ago via web Like
Opportunity TalkOpportunity ClaimsNowlet’slookatopportunityclaims.It’sbesttopresenttheopportunityone-on-onewithpeople,butwhenyoushareyourAmwayexperiencesonline,youarelikelytoreceivequestionsfrominterestedindividuals.
Don’tmakepostssuchas:“Needextramoney?Youcanearn$5,000weekormorewithAmway.Letmeshowyouasystemthatworks!”
STOP:Posts that make any earnings claims or representations (new car, boat) are not acceptable in a social media environment.
Inadditiontobeinganearningsclaim,whichisnotallowed,itcanalsoturnoffyoursocialmediacontactsbecausethepostisahardsell.Ahardsellisnotwelcomeonsocialnetworksandcanviolatetermsandconditionsforsomenetworks,whereasamoremeaningfulresponsethatdiscussesagenuinepersonalexperiencemaypeaksomeone’sinterestinthebusiness.
TheAMWAY™opportunitycanmakeadifferenceinpeople’slives!Ofcourseyou’reexcitedaboutsharingit.Butwhenyoushareonline,it’simportanttodosotherightway,toavoidalienatingyourcontacts.Herearesometipstokeepinmindwhenprospectingonline:
• Whenothersinquireaboutyourbusiness,don’thard-selltheopportunity.Your“conversations”onlineshouldmimicyourconversationsoffline.
• It’simportanttorememberthatthisis“social”media,andpeoplewillnotappreciatebeingbombardedwith“jointhebusiness”postsasyourstatusupdates.Waitforthepropercontexttoachievethemostsuccessandapproachallopportunityoffersindividually.
• IfsomeoneasksfordetailsabouttheAMWAYsalesplanandeveryonecanseethecontextinwhichyoumakeyourcomment,youcanrespondifyouareinaclosedenvironment.
• Ifyouchoosetosolicitthebusinessopportunity,thismustbedoneinaclosedenvironment–meaningtheonlyoneswhocanseeyourpostsareyourfriendsorfollowers.
Tips for Day-to-day Online InteractionsManaging Negative Comments“Ifyoudon’thavesomethingnicetosay,don’tsayanythingatall.”Don’tyouwisheveryonesubscribedtothisphilosophy?Unfortunately,negativecommentscanhappenwhenyouusesocialmedia,andthewayyourespondcanmakeallthedifferencewhenitcomestohowpeopleviewyourbusinessandtheAMWAY™brand.Herearesomesuggestionsforhowtorespond:
• Ifyouseecommentsthatincludeerroneousfacts,feelfreetocorrectthesemisconceptionspublicly.Makesureyouincludereliablesources,references,orlinkstosupportyourposition.
• Ifacommentisanopinionthatcastsyouorthebusinessinanegativelight,feelfreetopostaresponsethatiscivilandbusinesslike.
• Ifthecommentreflectsanegativecustomerexperienceorisdirectedatyoupersonally,reachouttotheindividualprivatelywithadirectmessage.Ifyoucan’tsolvespecificproductorbusinessconcerns,contactCustomerService.
• Ifthecommentsonyoursiteorprofileareirrelevant,crude,orinappropriate,rememberthatit’syourpageandyoucandeletethem.
• Noteverycommentneedsaresponse!Sometimes,addingmorecommentstoanegativepostbooststhatpost’spopularity.Inthatcase,you’rebetteroffmakinganew,positiveposttooffsetthenegativeone.Ifyou’renotsurehowtorespond,reachouttoyourupline.
Using TestimonialsTestimonialscanbeafabulouswaytopromoteyourbusiness.Butit’simportanttoremainwithinAmwayguidelineswhenyouusethem.Herearesometipstohelpmaketestimonialsworkforyouonline:
• Youcanusetestimonialquotesorvideosofyourcustomers(withtheirpermission),butyoumustmakesurethatallinformationsharedisfactualandcomplieswithAmwayguidelines.RememberthatanyvideonotproducedbyAmwaymustbereviewedandauthorizedbyAmwaypriortobeingusedinasocialmediaenvironmentforyourbusiness.
• Alloftherulesthatapplytoyou,includingthoseregardingproductandbusinessclaims,alsoapplytothosewordsthatarefoundonyourpageorinyourmessages,regardlessofwhethertheywerestatedbyyou,acustomer,orafriend.
• Inappropriatecommentsorfalse,unsubstantiatedclaimsthatyoufindonyourownprofilesandpagesmustberemoved.
• Yourcustomersmustdiscloseanyfinancialcompensationreceivedinexchangefortestimonials,evenifitwasasimplefreesample.
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Personal versus Private Sharingyourpersonallifeonlineisagreatwaytohelppeoplelearnmoreaboutyou.Thepeopleyouconnectwithmayalsobeparents,students,orsmall-businessowners…inotherwords,peoplewhocanrelatetothesmalldetailsyoushareaboutyourself.Helpthemrelatetoyouasapersonsotheyaremorecomfortabledoingbusinesswithyou.
Beprofessionalinsocialmedia,butletyourpersonalityshinethrough.Again,peoplearemorelikelytodobusinesswithsomeonetheyknow,like,andtrust.Understandingthedifferencebetweenin-personconversationsandthosethatcanbeseenbythepublicisimportant,andeveryone’sbalanceofpersonalandprofessionalwillbedifferent.Overtime,yourownstandardsforwhatispersonalandwhatisprivatewillemerge.Butuniversally:
• Monitorandmanageyourprivacysettingsonyoursocialnetworkingsites.Instructionsfordoingthisareeasytofind.SecurityandprivacyprecautionssuchasonlyallowingfriendstoseeyourfullprofilearesmartandhelpfulonsiteslikeFacebook®andVkontakte®,whoseprimarypurposeistoconnectorreconnectwithpeopleyou’vealreadymet.
• Onothersites,suchasTwitter®,publicsharingofinformationopensyourprofileandyourexpertisetotheworld.FollowingtheAmwayRulesofConductrelatedtopublicsolicitationwillhelpprotectyourreputation,andAmway’s.YoumayincludeyourPersonalRetailWebsiteaddressinyourprofile,butifyoushareAmway-relatedinformation,remembertousetheDirectMessagefunctionifthosepostsleadtofurtherinquiriesaboutthesaleofproductsorthebusinessopportunity.
• Realizethatothersalsohaveadefinitionofwhatispersonalversusprivate.Thinkabouthowmuchpeoplereallyneedtoknowaboutyou.Don’tsharethedetailsofyourkids’schedulesorwhenyourhousewillbeemptyforafullweek.Besmart.
• Again,berelevant.Thingsthatarehighlypersonalarenotusuallyrelevanttoallofyourcontacts,andneitheraretopicsthatare“allbusiness.”Trynottoleantoofaronewayortheother.
How You Can Help Protect Yourself and Others OnlineItisnoweasierthaneverforotherstousetheAMWAY™brandtomakeaprofit,scamcustomersandprospects,andtarnishtheAmwayname.ThatiswhyAmwayandtheIBOAIhavepartneredtohelpprotectourbrandfromonlinebrandimpersonatorsandpredators.Herearesometipsonhowyoucanhelp:
• Followsolicitationandtrademarkrulessothatourbrandhasconsistentpresencesonline.
• Followcorporatesocialmediapages.AmwayandtheIBOAIhavecreatedsocialmediapagestoprovideIBOswithdetractor-andspam-freesitestostrengthencredibilityandprovideashareablestory.OurAmwayU.S.YouTube®channel,forinstance,providesIBOswithsearchable,shareablevideosthatarefreeofimpersonatorsorpredatorsusingbrandkeywordstotargetfellowIBOs,prospects,orcustomers.
Connecting with Amway OnlineAcrosstheweb,thousandsofconversationsarehappeningaboutAmwayeveryday.Peoplearetalkingaboutus,andtheyexpectustohaveapresenceandbelisteningandengagingwiththem.Weare!
ThereareblogsandsocialnetworkingsitesthataremanagedbyAmwayNorthAmericaandtheIBOAI,suchas:
TherearealsowaystoconnectonlineinnearlyeveryAmwaymarketaroundtheworld.Forexample,AmwayTaiwanhasitsR&JCaféCommunity;AmwayKoreahasitsAmwayStoryblogandcommunity;AmwayEuropehasanactivebeautycycle®presenceonFacebook;andAmwayAustraliahasseveralTwitter®feeds,basedontheirbest-sellingproductlines.Thesearejustafewexamples!AskyouruplineorAmwayCustomerServicecontacttopointyouintherightdirection.
Whenitcomestointeractingwiththesesites:
Please Do• Commentonblogandsocialnetworkingposts,andshareyourperspective.
• Sharetheposts,videos,andphotosthatAmwaypostswithyourteams,customers,andprospects.
• Askandanswerquestionspostedthere.
Please Don’t• Usethemforself-promotion.Thesepagesarearesourceforeveryone,butit’snotappropriate
toprovideyourpersonalcontactinformation.
• UsethemasasubstituteforCustomerServiceoryouruplinewhenyouhaveaquestionorcomplaintonshipping,productquality,orpolicies.
Wewantyoutoaskusquestionsifwecanhelp,butusegoodjudgment.Anycomplaintsyouleavewillbethereforeveryone’sfriends,customers,andprospectstosee.
Wehopeyoufindthesesitestobeavaluablecredibility-buildingtoolforyourbusinessandthattheyprovideshareableproductinformationandcompanynews.
Blogs:Opportunityzone.comAchieveMagazine.com
Twitter.com/amwayusTwitter.com/nutrilitehealthTwitter.com/artistrybeautyTwitter.com/achievemagazineTwitter.com/iboai
Twitter.com/amwaycanada
Facebook.com/amwayusFacebook.com/nutriliteusFacebook.com/artistryusFacebook.com/iboai
Facebook.com/amwaycanadaFacebook.com/nutrilitecanadaFacebook.com/artistrycanadaFacebook.com/nutrilitecanadiansoccer
Youtube.com/amwayus
Microblogging:
Facebook®:
Video Sharing:
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Guiding Principles in ActionYou’velearnedalotaboutusingsocialmediaforyourbusiness!Nowlet’stakealookattheprofilesofeachofthesefictitiousAmwayIBOs,toseehowtheyputtheseguidingprinciplestowork.
Meet StacyStacyisanAmwayIBOwhohasneverusedsocialnetworkingtoolsbefore.Sinceshe’snewtosocialnetworkingtoolslikeFacebook®,Stacyhasdecidedtojoinasocialnetworkanduseitsociallyfirst,soshegetsusedtowherethingsareandhowpeopletalktooneanother.She’slearningtherulesandetiquetteofhersocialnetwork,andcanidentifythetypesofpoststhatsheenjoys,alongwithwhatannoysher.Forexample,Stacygottiredofseeinggamesandquizresultsgobyfromherfriends,whichmadeherrealizethatthisissomethingshe’llwanttoavoidwhenconnectingwithherprospectsandcustomersonline.
Usesocialnetworkstomakesocialconnectionsfirst,beforeusingthemforbusiness.
Avoidpostingtheresultsofyourgamesandquizzesallthetime,shouldyouusetheseonyoursocialnetworks.They’refuntotake,butyoushouldchoosenottosharetheresults.
OnceStacyfeelscomfortablewithhersocialnetwork,shebeginsinteractingwithpeople.Shetakesalittletimeeachdaytoanswerquestionsandrespondtocommentsthattheypost.She’salsoreadingotherpeople’sblogsandposts,alongwithAmwayblogs,andcommentingonthem.Shepassesalongtheinformationshethinkshercontactswillenjoythroughhersocialnetworks.Hercontactsreallyappreciatethefactthatshe’sconnectingwiththem,andsomehaveevenboughtAMWAY™productsfromher,andjoinedherteam,becauseofthevaluesheconsistentlyprovides.
Buildingrelationshipsiskey!Besuretotakesometimetoconnectwithpeopleandrespondtotheirposts.It’salsogreattoshareinformationthatyourcontactswillvalue.Andwhenyoulikeinformationthatothershaveprovided,letthemknowbyleavingacomment.Oneofthegreatestcomplimentsyoucangivetosomeoneistoprovidefeedbackandshowyouarepayingattention.
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Meet JavierJavierhasbeenanAmwayIBOfor10years.Heloveshisbusinessandhasexperiencedalotofsuccessthroughbuildinganactivedownlineorganization.EthicsinbusinessisextremelyimportanttoJavier.HeisproudofAmwayandtheorganizationthathehasbuilt.Hewantstoensurethatheandhisteamcontinuetobuildareputationofethicsandintegrityoncetheybeginusingsocialmedia.HereviewsAmway’sguidelinesforsocialmedia,andsharesthemwithhisteam,tohelpguidesuccessfulonlineinteractions.
Javier’s ChallengeSomeofthemembersonJavier’steamhavesetupprofileswithnameslike“HealthyLivingwithNutrilite”and“AmwayAndy.”They’reusingAmwaylogosasprofilepictures,makingproductclaims,andtalkingabouthowmuchmoneythey’vemadeonline.Herearesomeexamplesofpostsfromhisteam:
Javier’s SolutionJavierdirectshisteamtoAmway’sSocialMediaGuidelines,whichclearlyoutlineAmway’spolicieswithregardstosocialmediamarketingandhowIBOsshouldpositionthemselves.Herearesomeofthepoliciesheemphasizes:
1. Usingbrandimagesandlogos–UsingAmwaylogos,includingNUTRILITE®,ARTISTRY®,eSpring®,oranyotherAMWAY™productlogosinyoursocialmediapresenceisnotallowedwithoutpriorpermissionfromtheCorporation.
2. Namingyourpage–Amwaywillnotallowtheuseofitstrademarksortradenamesaspagetitlesorprofilenames.Peoplewanttoknowyourrealnameanyway.
3. Makesureyoudonotoverstateproductoropportunityclaims.It’sneverOKtowritepostsstatingthingslike“curescancer”and“bestmascaraontheplanet.”SticktoAmway-approvedclaimsandreal,provenstoriesandtestimonialsinsteadofhype,whichturnsprospectsaway.
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Get everything cheaper at wholesale!!!!Amway.com/andyIBO Go ahead and REGISTER!!!!!! You won’t regret this decision!!!!!!1:45 PM January 24th via web
AMWAYandy
Sharon Smith Need extra money? You can earn $5,000 a weekor more with Amway. Let me show you a system that works!42 minutes ago via web
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Meet Eun SukEunSukisanAmwayIBOwhohasbeenusingsocialmediatoolswithhisfriendsforyears.Hecan’trememberatimewhenhecouldn’ttalktohisfriendswithhismobilephoneinhand!
Eun Suk’s ChallengeWhenEunSukfirstjoinedAmway,heknewthatsocialmediacouldhaveabigimpactonhisabilitytoreachpeoplewithhisbusiness.Unfortunately,hedidn’tunderstandthatthere’sadifferencebetweenwhatyoucandowhenusingsocialmediawithyourfriendsandwhenyou’reusingitforbusiness.Allhedidwasshareinformationabouthisbusinessandconnectwitheveryone,whethertheyweregoodfitsornot.Asaresult,helostseveralfriendswhomighthavebeengoodprospects.
Eun Suk’s SolutionFortunately,EunSuk’suplinepulledhimasideandshowedhimsomebestpracticesinusingsocialmediaforhisbusiness.Here’swhatEunSukdoesnowwhenusingsocialmediaforhisbusiness.Firstandforemost,hestrikesahealthybalancebetweenpersonalandAmwayinformationonhissocialnetworks.Heknowsthathehastobehimselfbeforepeopleareevergoingtowanttohearabouthisbusiness.
Beyourselffirst.Peopleneedtocometoknow,like,andtrustyoubeforethey’llchoosetodobusinesswithyou.Strikeacarefulbalancebetweenbusinessandpersonalposts.
WhenEunSukdoestalkaboutproducts,hemakessureitrelatestohispersonalsituation,suchastalkingabouthowtakingamultivitaminhelpshimliveahealthylifestyle.Healsodemonstrateshisvaluebyimpartingverifiablefactsandlinks,suchas,“Thesunisthemostintensefrom10a.m.to3p.m.Sowearprotectiveclothing,andalwaysapplyamoisturizingsunscreen.”Thispostofferssimple,sound,andaccurateadviceandrepresentsEunSuk’sbusinesswell.
Asaresult,EunSukfindsthathisfriendsandotheronlinecontactsnowcometohimforadvicewhenchoosingproducts.Andthat’sgreatforbusiness!
Keep Learning!Inthisguidebook,you’vereceivedagreatfoundationinthewaysthatyoucanusesocialmediaeffectivelyforyourAMWAY™business.Oneofthebestwaystokeeplearningaboutthesetoolsistousethem!Setupyourprofiles,listenfirst,andconnectwithpeople.
Amwaywillworktoprovideyouwithfuturetrainingopportunitiesandsocialmediaresources.Wewishyougreatsuccess!
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