Speakers
Vinay BhagatFounder & CEOTrustRadius
Loretta JonesVP Marketing
Insightly
Megan RothMarketing Manager
Insightly
Star Alignment
Customer Success
SalesAcceleration
Demand GenerationUser
Reviews
ProductFeedback
Customer Insights
More Scalable & Trusted than Case Studies
Highlight key differentiators
Authenticated via LinkedIn
Reviewers engaged to update reviews
RICH LIBRARY OF CUSTOMER REVIEWS
CUSTOMER INSIGHTSSALES REFERENCES
The Impact of User Reviews
ORGANIC SEARCH TRUSTRADIUS DEMAND GEN ASSETS
MARKETING
SALES CUSTOMER SUCCESS
ON-‐SITE CONVERSION
SALES ASSETS
Key Take-‐away
• Reviews provide a great pulse on customers
• Critical feedback is a learning opportunity
• Consistency matters
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