Alternative Revenue Alternative Revenue Generation Generation Strategies Fit for the Strategies Fit for the Public EyePublic Eye
Allyson LazarOctober 18, 2008
Four Tips for Revenue Four Tips for Revenue Generation StrategiesGeneration Strategies
Diversify strategies--don’t assume there Diversify strategies--don’t assume there is one “magic bullet”is one “magic bullet”
Be scientific: use metrics and Be scientific: use metrics and benchmarksbenchmarks
Don’t abandon old strategiesDon’t abandon old strategies Keep it mission-drivenKeep it mission-driven
Keeping it Mission-DrivenKeeping it Mission-Driven
Institutional valuesInstitutional values VisibilityVisibility AccessibilityAccessibility Institutional strengthsInstitutional strengths Audience NeedsAudience Needs
Three Mission-Based Three Mission-Based Strategies to TryStrategies to Try
Creative PartneringCreative Partnering Internet StrategiesInternet Strategies Use of Collections/Intellectual PropertyUse of Collections/Intellectual Property
ExampleExampleMid-sized, multi-discipline Mid-sized, multi-discipline museum in a mid-sized citymuseum in a mid-sized city
Strategies Employed:Strategies Employed: Creative PartneringCreative Partnering Internet StrategiesInternet Strategies
Result:Result: Membership levels maintained during Membership levels maintained during
constructionconstruction
Online ResourcesOnline Resources
2007 Museum Revenue Generation Survey 2007 Museum Revenue Generation Survey ResultsResults
http://orindagroup.com/OGBlog/Museum_Revenuhttp://orindagroup.com/OGBlog/Museum_Revenue_Generation_Survey.pdfe_Generation_Survey.pdf
2007 Museum Revenue Generation and 2007 Museum Revenue Generation and Fundraising StudyFundraising Study
http://orindagroup.com/testing/MRGFS-electronichttp://orindagroup.com/testing/MRGFS-electronic.pdf.pdf
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