ALS Ice Bucket Challenge Characteristics You Can Replicate

(Part One in the Series)

• This is the first in what will be at least a nine-part content series

• On a weekly basis we’ll be touching upon subjects such as– Mobile and the 99% open rate– Direct mail and the 99% non-open rate (there’s hope!)– “Digital Ambassadors”- tricks with technology you should use– And we’ll also describe board member, event and social media

opportunities all organizations should consider

• And now, some thoughts on why ALS was so successful-

• Maybe you can’t replicate the volume of the ALS Ice Bucket Campaign

• But, there are several identifiable characteristics you can

• Digital media (social, mobile, e, online) tends to work best when people are given the chance to-

– Feel connected– Be inspired– Find humor

• One way you can do this- “humanize your content”

• Put content creation in the hands of your beneficiaries- they’ll humanize it for you

• And yes, you can build “governance” into content creation in advance

• Try to think about it in terms of “changing the authors”

• Instead of you talking about yourself set the stage for them (your beneficiaries) to talk amongst themselves and their communities

You About You

Them About You

If you’re not convinced-

Ask yourself, how did a non nonprofit

break the all-time Indiegogo fundraising

record

• Humans of NY has amassed over 4 million followers on the simple formula of-

– Letting the people be the content– And, by giving the followers reason to feel

connected, find inspiration and laugh

Stay Tuned For More Quick Points From NEPS Digital

Product Based Services• Mobile- The Perfect Storm for

Fundraising– Acquisition, Nurturing, Donor

Conversion– 99% Open Rates– Advocacy

• Social Media- The “Digital Natives” Guide to Fundraising

• Direct Mail- Digital Tactics to Avoid The Garbage Pail

• Board Member Rejuvenation• 10X Crowdfunding with Digital

Ambassador Programs• The Digital Method for Events

Multiplication • Marketing Automation Workflow

– “If-Then” automation for specific industry verticals

Strategy Based Services• Digital Media Temp- Chief

Development Officer Fractional Ownership Services

• Digital Immigrants Guide to Fundraising in a Digital Media Age– What digital natives instinctively

know

• Mobile Media, Social Media- Acquisitions & Conversion Plans

• Best in Class Private Sector Practices-– Inbound Marketing – Content Marketing Plans

For more information contact: Craig Carew – NEPS Digital ccarew@nepsmail.com