WHAT MAKES IT DIFFERENT?
A DUAL AFFINITY
HIGHPERFORMANCE
PRECIOUS OILS
A MULTI-PIGMENT HAIR COLOR FORMULAWITH A MINIMUM OF 7 PIGMENTS PER SHADE
• For gradual diffusion through the cuticle and the cortex• Perfectly even color from root to tip
A SELECTION OF 5 HIGH PERFORMANCEULTIMATE BASE SHADES
• Excellent coverage of gray hair (covers up to 100%)
TRILOGY OF ACTIVE AND PRECIOUS OILS:EPALINE, JOJOBA, MONOÏ
• Maximum cosmetic appeal for the hair fiber• Gloriously shiny hair color results
NATURAL SOOTHING AND PROTECTIVE ACTIVEINGREDIENT
• Unique scalp comfort
AMMONIA-FREE
REGARDING YOUR CLIENTS:40% of women have sensitive scalps and 48% of women have irritated scalps.*THIS IS A STRONG ARGUMENT THAT ADDS VALUE TO YOUR NEW
AMMONIA-FREE HAIR COLORING SERVICE, SO SPEAK ABOUT IT!
*GFK Data – Beauty care woman 2012 Europe
SUBTIL / INFINITE INTRODUCTORY OFFER
* While supplies last
RECEIVE FOR FREE*PURCHASE
20 SUBTIL /INFINITE
$184 salon price
1 SUBTIL /INFINITE swatch book**
4 SUBTIL /INFINITE brochures
Valued at $52
SUBTIL UNIVERSAL DEVELOPER
LE
VE
L 1
LE
VE
L 2
Your Gift
40 SUBTIL /INFINITE
$368 salon price
1 SUBTIL /INFINITE swatch book**
6 SUBTIL /INFINITE brochures
1 SUBTIL UNIVERSAL developer
Valued at $64.20
SALON OFFER
SUBTIL /INFINITE SWATCH BOOK SUBTIL /INFINITE BROCHURE
/INFINITEA M M O N I A - F R E E PERMANENT HAIR COLOR
** Offer is available only on first order
CHOOSE A NEW GENERATION OF AMMONIA-FREE HAIR COLOR FOR YOUR SALON
/INFINITEA NEW INNOVATIVE FORMULA,COMBINING FOR THE 1ST TIME:
RELIABLE AND EXPERT HAIR COLOR RESULTS
UNPARALLELED SCALP COMFORT AND RESPECT
REMARKABLE RADIANCE AND SHINE
1 /2 /3 /
LOOK YOUR BEST FOR THE FRENCH AWARD SEASON
A FRENCH RIVIERA
SUMMER!
Crème d’exceptionCHEVEUX ULTRA-ABÎMÉS, CASSANTS & SECS
SALON OFFER
* While supplies last
INCREASE YOUR ADD-ON SALES
What’s in it for you?
Encourage your clients to purchase a whole range with an original client offer and exceptional GWPs.
PUSH YOUR SUMMER SALES
Offer your clients exceptional products to deeply repair damaged hair and prepare their hair for Summer and the Award season!
** Including a Red Carpet pouch, a Travel Size ELIXIR oil, a PHYTOELIXIR Cleansing Care Cream sample card and a PHYTOELIXIR brochure.
***Including Travel Sizes of PHYTOKÉRATINE EXTRÊME Shampoo, PHYTOKÉRATINE EXTRÊME Cream and PHYTOKÉRATINE EXTRÊME Mask.
Included in your giftPromotional materials with the client offer for your retail space: -5"x7" graphic -8.5"x11" graphic
RED CARPET READY PROMO
RECEIVE FOR FREE*PURCHASE
PHYTOELIXIR Purchase 5 of each product:
5 PHYTOELIXIR Oils5 PHYTOELIXIR Shampoos5 PHYTOELIXIR Masks5 PHYTOELIXIR Cleansing
Care Creams
$392.50 salon price
Get 1 of each for FREE: 1 Full size PHYTOELIXIR Oil 1 Full size PHYTOELIXIR Shampoo 1 Full size PHYTOELIXIR Mask1 Full size PHYTOELIXIR Cleansing Care Cream
Your Gift
RECOMMENDED CLIENT OFFER:PHYTOELIXIR : Purchase the whole PHYTOELIXIR range, receive as a gift your Red Carpet Ready Kit**!
PHYTOKÉRATINE EXTRÊME: Purchase the whole PHYTOKÉRATINE EXTRÊME range, receive as a giftyour PHYTOKÉRATINE EXTRÊME Ultimate Repair Trio Kit***!
6 Red Carpet Ready Kits**
PHYTOKÉRATINE EXTRÊMEPurchase 5 of each product:
5 PHYTOKÉRATINE EXTRÊME Shampoos5 PHYTOKÉRATINE EXTRÊME Masks5 PHYTOKÉRATINE EXTRÊME Creams
$320 salon price
Get 1 of each for FREE: 1 Full size PHYTOKÉRATINE EXTRÊME Shampoo 1 Full size PHYTOKÉRATINE EXTRÊME Mask1 Full size PHYTOKÉRATINE EXTRÊME Cream
3 PHYTOKÉRATINE EXTRÊMEUltimate Repair Trio Kits***
+
+
Value at $210.5
Value at $169
PHYTOELIXIR FULL SIZE PRODUCTS
+PHYTOKÉRATINE EXTRÊME
FULL SIZE PRODUCTS
PHYTOKÉRATINE EXTRÊMEULTIMATE REPAIR TRIO KIT
+PHYTOELIXIR
RED CARPET READY KIT
Crème d’exceptionCHEVEUX ULTRA-ABÎMÉS, CASSANTS & SECS $45
value$22value
“THE CURLY HAIR PRODUCTS YOU NEED TO TRY NOW.”
– LATINA.COM
“THE CURL CREAM-GEL THAT MADE MY TWIST-OUT SO EASY TO DO.”
“THE COMBO OF BOTANICAL CAVIAR AND CAROB EXTRACT COATED MY
HAIR JUST ENOUGH, AND MADE IT EASIER TO CREATE MY TWISTS.”– REFINERY29.COM
“THE ONE CLEANSING CARE CREAM THAT SAVED MY DRY, FLAKY SCALP.”
– ALLURE.COM
PRESSBUZZ
ALL ABOUT PHYTO SPECIFIC
* While supplies last
RECEIVE FOR FREE*PURCHASE
3 Travel size CURL LEGEND Cream-Gels3 Travel size CURL LEGEND Energizing Sprays20 CURL LEGEND Cream-Gel sample cards20 CLEANSING CARE CREAM sample cards
Valued at $61
TRAVEL SIZE PRODUCTS
LE
VE
L 1
LE
VE
L 3
LE
VE
L 2
Your Gift
RECOMMENDED CLIENT OFFER:Purchase any PHYTO SPECIFIC product for a minimum of $40, receive as a gift the Cleansing Care Cream and the CURL LEGEND Cream-Gel sample cards, along with a travel size of your choice between the CURL LEGEND Cream-Gel and the CURL LEGEND Energizing Spray.
SALON OFFER
- Sample the newness with a travel size offer to make your customers fall in love with it and boost your future PHYTO SPECIFIC sales
What’s in it for you?
FULL SIZE PRODUCTS
3 Full size CURL LEGEND Cream-Gels3 Full size CURL LEGEND Energizing Sprays 3 Travel size CURL LEGEND Cream-Gels3 Travel size CURL LEGEND Energizing Sprays 40 CURL LEGEND Cream-Gel sample cards 40 CLEANSING CARE CREAM sample cards
Valued at $185
SAMPLE CARDS
CLEANSING CARE CREAMSay goodbye to co-wash and Bonjour to
THE NEW ONE STEP CLEANSE & CONDITION RITUAL
For Curly, Coiled, Relaxed or Color-Treated Hair!
$28retailvalue
$28retailvalue
CURL LEGENDSay Bonjour to
VOLUPTUOUS, SILKY AND BOUNCY CURLS
CURL SCULPTING CREAM-GELCURL ENERGIZING SPRAY
Any PHYTO SPECIFIC product for a minimum AMOUNT OF $150
Any PHYTO SPECIFIC product for a minimum AMOUNT OF $300
Any PHYTO SPECIFIC product for a minimum AMOUNT OF $600
6 Full size CURL LEGEND Cream-Gels6 Full size CURL LEGEND Energizing Sprays 6 Travel size CURL LEGEND Cream-Gels6 Travel size CURL LEGEND Energizing Sprays 60 CURL LEGEND Cream-Gel sample cards 60 CLEANSING CARE CREAM sample cards
Valued at $330
- Increase your opportunities to sell the complete regimen for curls to your clients thanks to the step-by-step educational sample cards
BOOST YOUR SALES THROUGH CROSS-SELLING
$14retailvalue
Included in your giftPromotional materials with the client offer for your retail space: -5"x7" graphic -8.5"x11" graphic
PRESSBUZZ
■ Helps smooth out visible cellulite
■ Refines and beautifies
■ Helps firm and tone
ENHANCES . SMOOTHES . HYDRATES
BODY-SLIMTRIPLE ACTION
BODY FIRMING CONCENTRATE TO BEAUTIFY THE SKIN & SILHOUETTE
Retail price: $58Salon price: $29
LAUNCH
DISCOVER A NEW APPLICATION METHOD, CREATED
BY A MASSAGE PROFESSIONAL
1.800.557.4986 | www.lierac.com
STEP 1PREPARATORY BRUSHING STEP 2CONTOURING KNEADING MOTIONS STEP 3BEAUTIFYING STROKESBefore applying the product, close hands into
fists and brush knuckles over the thighs,
hips and buttocks, working back and forth.
After applying the product and gently
massaging into skin, take a thick skin fold
between both hands and knead the entire
area using S motions with hands working
in opposite directions. Begin with the thighs,
followed by the hips and then the buttocks.
After the product has penetrated the skin,
glide both hands along the thighs and
buttocks as if you were putting on tights,
and then over the hips towards the navel
as if you were putting on a belt.
RECEIVE FOR FREE*PURCHASE
3 BODY-SLIM TRIPLE ACTION3 SENSORIELLE Shower Gels
$123 salon price
1 Full Size BODY-SLIM TRIPLE ACTION
4 Travel Size SENSORIELLE Shower Gels
4 Loofah gloves
20 BODY-SLIM flyers
Valued at $68.60
SALON OFFER
* While supplies last
RECOMMENDED CLIENT OFFERPurchase 1 BODY-SLIM TRIPLE ACTION and 1 SENSORIELLE Shower Gel, receive a Loofah Glove, a Travel Size SENSORIELLE Shower Gel and a BODY-SLIM flyer as a gift.
PUSH BODY-SLIM TRIPLE ACTION FOR ITS LAUNCH
-A body-contouring fluid concentrate that beautifiesthe silhouette and smooths out visible cellulite
-A gel texture that gives an intense and long-lastingfeeling of freshness.
What’s in it for you?
OFFER YOUR CLIENTS A COMPLETE EXPERIENCE
- A botanical soap-free moisturizing shower gel to fully hydrateand gently cleanse the skin
- A new application process developed by massage professionalsto facilitate the absorption of active ingredients and help reducevisible signs of cellulite
- An exclusive LIERAC loofah glove to prepare the skin beforethe application
Your Gift
LIERAC BODY-SLIM TRIPLE ACTION LOOFAH GLOVE BODY-SLIM FLYER
■ Helps smooth out visible cellulite
■ Refines & beautifies
■ Helps firm and tone
ENHANCES . SMOOTHES . HYDRATES
BODY-SLIM
TRIPLE ACTION
BODY FIRMING CONCENTRATE TO
BEAUTIFY THE SKIN & SILHOUETTE
$58retailvalue
Included in your giftPromotional materials with the client offer for your retail space: -5"x7" graphic -8.5"x11" graphic
TRAVEL SIZE SENSORIELLE SHOWER GEL
$4.80retailvalue
$10retailvalue
BODY-SLIM TRIPLE ACTION
HEALTHY & BEAUTIFULHAIR THROUGH PLANTS
@ PHYTOUSA@ PHYTOSPECIFICUSA@ LIERACUSA@ SUBTILHAIRCOLOR
@ PHYTO_USA @ PHYTOSPECIFICUS@ LIERACUSA
@ PHYTOUSA@ PHYTOSPECIFICUSA@ LIERACUSA@ SUBTILHAIRCOLOR
Alès Group USA Inc.One Grand Central Place
New York, NY 10165
b2b-usa.alesgroupe.com
New to b2b?Ask your sales representative
for login & password info!
1 800 557 4986