Download - Allocadia mrm

Enterprise software for the CMO

[email protected]

3 Key Challenges

of the CMO

Visibility into:

marketing investments

marketing plans

return on marketing investment (ROI)

1

3

2

Investment & plan data

is in spreadsheets.

Invoices are locked in ERP.

ERP

Investment & plan data

is nowhere.

?

RegionsProductsCorporate Objectives

??

Marketing ROI data is captured

in multiple systems.

Marketing

AutomationCRM Social

Marketing

Investments

Marketing

ROI

Marketing

Planning

The Marketing ROI problem is

an information and data problem

Screenshots

manage marketing investments and plans

input marketing budgets, commits, forecasts

input marketing plans

Corporate Objective

invite users

connect to your ERP

connect to your CRM and marketing systems

connect to your CRM and marketing systems

Salesforce

Campaign Name

full BI-analytics, in a CMO dashboard

see “budget vs actual”

Plan vs Actual

see “plan by objective”

Plan by Objective

see “forecast or commit”

Plan vs Commit

And finally….

everyone can see

Return on Marketing Investment

see “return on marketing investment”

Better visual of 1 ROI report with SF logo

ROMI

KRISTINE STEUARTKATHERINE BERRYCCO & Co-founder CEO & Co-Founder

contact us

Adam Stewart

604.363.8499

[email protected]

Allocadia

1. 866. 684. 0935

www.allocadia.com

Helping CMOs and

marketing teams

achieve better

marketing ROI