Download - Allahabad- A Tourist Centre

8/19/2019 Allahabad- A Tourist Centre

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Allahabad- A TouristCentre

Submitted By:

Jaya IMB2014006

Sonam Sharma IMB2014007


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To ensure:

Allahabad becomes a leading, vibrant and innovative tourism destination

We exceed visitor expectations with experiences that are distinctly “Allahabad”.

Tourism generates business growth and profitability, creates jobs and is a ey

driver of the local economy

Tourism improves the lifestyle of communities in and around Allahabad

Tourism celebrates and protects our culture, heritage and magnificent natural

environment and

To have a tourism industry built upon partnerships and mutual respect.

Vision


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4.Create a hihl! skilled tourism workforce

Through a coordinated approach to education and training and delivering

employment training programs that will build on a highly silled tourism

worforce, tourism will be positioned as a career of choice in Allahabad

".#evelop new market sements and e$periences

$eveloping strategies to broaden the Allahabad tourism message to drive even

greater numbers of visitors to the state.

%ew strategies will target tourists interested in arts and culture, education,

spiritualism, food, historical extravagan&a, rural tourism, eco'tourism.

%.Implement a diital marketin revolution i.e. Aressive &arketin

#y using state'of'the'art online technology and digital mareting tools in

partnership with our industry partners, Allahabad Tourism can increase its focus

on digital communication as a ey mareting platform.


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"dentification of uni(ueness in the themes ) ' *ducational +entres

' piritual +entres

' -istorical +entres

' airs and estivals

#uilding infrastructure at following levels)

/n ground "nfrastructure lie 0oads, 0ailways, Airports

pecial focus on Waterways

1areting "nfrastructure

2eople "nfrastructure

unding "nfrastructure

#ring the stae holders and create sustainable partnerships3overnment #odies

4ocal community

2rivate players lie real estate companies, hospitality companies, tour 5 travel

operators

Formulation of strategy


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Bringing the Stakeholders


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Viability


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Allahabad- An Overvie

A : Triveni Sangam B : amuna !iver Ban"# : S$ee%ing &anuman Tem%$e ' : A$o%i 'eviMadhave(h)ari* : Man"ame(h)ar Mahadev + : ,e) amuna Bridge- : A"(haya .at & : A$$ahabad +ort


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'istorical:Allahabad (ort

The massive fort built by emperor Abar in 6789 A.$., the fort stands on the bans of the

:amuna near the confluence site. "n its prime, the fort was unrivalled for its design,

construction and craftsmanship.

Asoka )illar

This gigantic Ashoa pillar, of polished sandstone stands 6;.< meters high, dating bac to

=9= #.+. The pillar has several edicts and a 2ersian inscription of *mperor >ahangir

inscribed on it, commemorating his accession to the throne.

&into )ark

"t is situated near araswati 3hat, it has a stone memorial with a four'lion symbol on top, the

foundation of which was laid by 4ord 1into in 6?6;.Chandra *hekhar A+ad )ark

This splendid par was once nown as +ompany #agh. "t has some fine colonial buildings,

including the public library/

!ossible Themes


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,husro BahA large garden in which tombs of @husro, son of emperor >ahagir and hah #egum are located.

&a!o &emorial 'all

ituated near the Thornhill and 1yne 1emorial, this large hall has a 68; feet high tower.+ompleted in 68? this hall was meant for public meetings, balls and receptions in

commemoration of the assassinated Biceroy.

Anand Bhawan

The erstwhile ancestral home of the %ehru family. Today it has been turned into a fine museum.

-ere, many momentous decisions, events, related to the freedom struggle too place. The main

building houses a museum which displays the memorabilia of the %ehru family.

-ducational

Allahabad niversit!

/ne of the most famous universities of "ndia, it has a sprawling campus, graced by fine

buildings in Bictorian and "slamic architectural styles.

&uir Collee

$esigned by William *merson, this is an excellent mix of 3othic and "ndian architectural

elements.


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)ublic /ibrar!

"n 68?, the library was shifted to the present premises at +handra hehar A&ad 2ar

CAlfred 2arD "t has about 7,;;; boos, besides a treasure trove of manuscripts and

journals."n present times, prestigious technical institutions such as &00I Allahabad and III

Allahabad have also been established in Allahabad.

*piritual

*anam

2rayag has got the greater religious significance and is nown as the ing of pilgrimages,

because of being situated at the confluence of three holy rivers.

Aksha!a at

The immortal tree within the 2atalpuri temple, has found mention in the description of

several ancient scriptures, writers and historians. The tree stands in a deep niche above an

underground shaft, which is said to lead to Triveni.'anuman &andir

%ear the angam, this temple is uni(ue in %orth "ndia, for its supine image of -anumana.

-ere the big idol of 4ord -anumana is seen in a reclining posture. When the 3anga is in

spate, this temple gets submerged.


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*hankar iman &andapam

69; feet high with four floors, it has the idols of @umaril #hatt, >agatguru hanaracharya, @amashi

$evi Cwith 76 hatipeethas aroundD, :ogsahastra ahastrayoga 4inga Cwith 6;8 hivas aroundD.

All *aints Cathedral )atthar ir5ahar6

This magnificent cathedral, designed by ir William *merson in 68; is one of the finest of Anglican

+athedrals in Asia.

(airs and (estivals

,umbh &ela

The @umbh 1ela, believed to be the largest religious gathering on earth is held every 6= years on the

bans of the EangamE' the confluence of the holy rivers 3anga, :amuna and the mythical araswati.The 1ela alternates between %asi, Allahabad, Fjjain and -aridwar every three years. The one

celebrated at the -oly angam in Allahabad is the largest and holiest of them.

Ardh ,umbh &ela and &ah &ela

The Ardh or half @umbh, is held every six years on the bans of angam. econd only to the @umbh in

sanctity, the Ardh @umbh also attracts devotes in millions, from all over the world. 1agh 1ela is an

annual event held at the angam7ater *ports (estival8 .).

Tourism $epartment in the collaboration with the Allahabad #oat +ub organi&es Water ports estival

which is now an important 5 popular annual feature held in the month of eb. every year. pecial sea

food dishes are also served during the festival. 2arasailing, 2addle boat, Water cooter and +ruise boats

are some water sports activities organi&ed here.


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9thers/ut of the 69 "ndian 2rime 1inisters, have hailed from this great city. This is the

reason behind the city being nown as the G+ity of 2rime 1inistersH.

The founder of the "nternational ociety for @rishna +onsciousness A. +.

#hativedanta wami 2rabhupada attained sainthood in this place.

1any famous writers of -indi and Frdu literature have a connection with the city. %otable amongst them are 1unshi 2remchand, 1ahadevi Barma, umitranandan

2ant, uryaant Tripathi E%iralaE, ubhadra @umari +hauhan, Fpendra %ath EAshE

and -arivansh 0ai #achchan. This is the literary -indi heartland.


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"eographical #everage

• I8@m to the southwest, on the bans of the :amuna 0iver, are the ruins of

@aushambi, which was the capital of the Bats ingdom and a thriving centre of

#uddhism.

• /n the eastern side, across the river 3anges and connected to the city by the hastri

#ridge is 2ratisthan 2ur, capital of the +handra dynasty.

• About 78 ilometres northwest is the medieval site of @ara with its impressive

wrecage of >aichand of @annaujEs fort.

• hringaverpur, another ancient site discovered relatively recently, has become a

major attraction for tourists and anti(uarians alie.


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!ossibilities


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Allahabad has very close proximity to the heritage arcCas proposed by 3ovt. ofF2D. "t has a J


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Allahabad falls in the 3anga route comprising of major cities such as 0ishiesh,

Baranasi, 2atna' all of which are in close proximity to Allahabad and are wellconnected by roadways, railways and airways.

"f waterways is given due attention, its immense untapped potential can be

leveraged to boost tourism along the 3anga route and mae Allahabad a tourism

hub.


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"mproving the state of universities in Allahabad can go a long way in boostingtourism in the city. The lost glory of Allahabad Fniversity which was once nown

as G/xford of the *astH must be revived.

Allahabad has been a seat of learning since time immemorial. "t has been thechoicest preparation centre for potential civil servants. Allahabad should be

developed along the lines of @otaC0ajasthanD to leverage this advantage.


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!otential "ains


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"nclusive $evelopment i.e. involvement of the local communities in the

development process.

"nfrastructure $evelopment)

i. 0oads

ii. Training +entres

iii. 1edical facilities

*mployment rises due to )

i. %eed for guides

ii. %eed for travel agencies

iii. %eed for options in the hospitality industry

iv. #oost to local crafts

v. #oost to publishing houses


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Thank $ou