2. 3. 4. 5. 6. the agenda p)introduction i) obstacles to engagement and innovation ii) how social media is tearing down silos iii) how to engage with tools for effectiveness iv) q&a 7. part i:obstacles to engagementand innovation 8. the ground is shifting social media is a disruptive technology 9. it's causing tension creating barriers to engagement and innovation 10. examples moving from, moving to, barriers,and rewards (e.g. innovation and engagement) 11. people are closedesp. those in authority from a world where ... 12. people are open to new ideas to a world where ... 13. reward(s):
14. cross pollination 15. healthy relationships 16. motivating people are open barrier(s):
17. group think 18. adversarial 19. draining people are closed movement tension 20. people arecontrolled by fear from a world where ... 21. people aregiven freedomand responsibility to a world where ... 22. movement tension reward(s):
23. rewards performance and calculated risks given freedom barrier(s):
24. race to the bottom 25. rewards not making mistakes controlled by fear 26. info iscentralized, protectedandcontrolled from a world where ... 27. info isfreely distributedanduncontrolled to a world where ... 28. movement tension reward(s):
29. instantly attainable 30. serendipity of open freely distributed uncontrolled barriers(s):
31. difficult to access 32. reinventing the wheel centralized protected controlled 33. publishingthe messageis controlled from a world where ... 34. anyone can publish (or republish) the message to a world where ... 35. movement tension reward(s):
36. message focused 37. people connected by participation anyone can publish barrier(s):
38. process focused 39. people are disjointed publishingis controlled 40. information tools areimposed by the group from a world where ... 41. information tools are selectedby individuals to a world where ... 42. movement tension reward(s):
43. life 2.0 44. seamless selected barrier(s):
45. work 1.0 46. time warp imposed 47. info is pushedw/o permission from a world where ... 48. peoplepull the infothey want to a world where ... 49. movement tension reward(s):
50. asks you to opt in 51. filters saving time pull the info barrier(s):
52. can't opt out 53. iterations wasting timeinfo is pushed 54. people work behindclosed doors from a world where ... 55. work is transparent to a world where ... 56. movement tension reward(s):
57. constant learning 58. anticipate issues 59. decisions can stand transparent barrier(s):
60. no learning 61. often too late 62. poor decision making closed doors 63. peoplethink in isolation from a world where ... 64. peoplethink openlywith others to a world where ... 65. movement tension reward(s):
66. collaboration 67. work isn't so worky 68. supportive culture think openly barrier(s):
69. disconnected 70. clock-watching 71. dysfunction think in isolation 72. dominated by theprofessional voice from a world that is ... 73. embraces thepersonal voice to a world that ... 74. movement tension reward(s):
75. I think we should ... 76. passion spills over 77. leave wanting more personal voice barrier(s):
78. sense around the ... 79. dry posturing 80. boring / distracted professional voice 81. learning isadditional work from a world where ... 82. sociallearning is natural to a world where ... 83. movement tension reward(s):
84. accessible daily 85. omni-directional 86. fun learning is natural barrier(s):
87. requires approvals 88. uni-directional 89. boring additional work 90. part ii:how social media is tearing down silos 91. 92. 93. 94. 95. 96. 97. 98. 99. 100. 101. 102. 103. 104. part III:how to engage with tools for effectiveness how to set the stage for user driven innovation, increased productivity and better retention 105. remove filters to the richness of the web 106. play safe appropriate technologies internally 107. build trust ask questions, try new things, build relationships 108. understand your goals make sure your team knows why you are doing it 109. build together create common frameworks 110. learn together take advantage of overlapping opportunities 111. establish guardrails let employees know where the organization stands 112. nurture interest be a principled enabler 113. focus on attitude don't generalize about generations 114. manage the challenges be proactive and consistent on all fronts 115. understand the risks social media is rendering the invisible visible 116. spend where it counts invest in the enterprise 117. tear down the firewall and party like it is 1989 118. 119. part iv:q&a 120.
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