The State of Enterprise Content Management
September 2011
Jeff PottsChief Community Officer
Size of the market, market growth
• Gartner estimates that 2009 ECM software license and maintenance revenue was $3.5 billion and will exceed $5.7 billion in 2014• Frost & Sullivan says $6.0 billion by
2016• Double digit growth through 2009
occurred despite economic downturn
Alfresco customer growth
2005 Q3
2005 Q4
2006 Q1
2006 Q2
2006 Q3
2006 Q4
2007 Q1
2007 Q2
2007 Q3
2007 Q4
2008 Q1
2008 Q2
2008 Q3
2008 Q4
2009 Q1
2009 Q2
2009 Q3
2009 Q4
2010 Q1
2010 Q2
2010 Q3
2010 Q4
2011 Q1
2011 Q2
-500
0
500
1000
1500
2000
2500
New Custs
Non Renew
Cum Custs
Noteworthy industry moves in 2011
• OpenText buys Metastorm (2/2011)• OpenText buys weComm (3/2011)• Autonomy buys digital archiving
assets from Iron Mountain (5/2011)• Oracle buys FatWire (6/2011)• OpenText buys Global 360 (7/2011)• HP buys Autonomy (8/2011)• Jive Software files for IPO (8/2011)
mobileBPM
case managementWCM, again
an over-valued holding company
transactional
content management
BPMworkflow
complianceRM
archives
onlinechannel
optimization
WCMweb authoring
rich-mediaAnalytics
mobile support
socialcontent
management
collaborationworkflow automationsocial content types
tasksbrowser/portalversion control
content management as
infrastructure
metadatalife cycle control
integrationInterfacesrepositoryplatform
Source: Gartner ECM Magic Quadrant, November 2010
Why do clients choose Alfresco?
6
Why Does Alfresco Win?Enterprise customer survey – June 2010
AIIM State of the ECM Industry Report
Jeff’s Top Five
Takeaways
#1: ECM adoption in progress
• Compliance still significant; Collaboration increasingly recognized as an important benefit• 16% have achieved enterprise scale
ECM, up from 12% in 2010• 29% are in the process of
implementing• 72% of larger organizations have 3 or
more ECM/DM/RM systems. 25% have 5 or more
#2: Customization is critical
• 57% have some degree of local customization, and 27% have add-on products, or best-of-breed integrations• 28% feel constrained by their
ECM/workflow system re making process changes• 15% say constraints limit their ability
to roll out enterprise-wide• 60% feel that their industry-specific
requirements preclude SaaS or Cloud
#3: Alfresco opportunity–ECM on multiple devices
• 68% of installed ECM systems have no browser or mobile access options (?!)
Source: seq
#4: Open Source ECM is growing
• 6% of organizations currently use Open Source ECM systems• Will double in the next 2 years• In smaller orgs, 8% are using Open
Source ECM now and 13% have plans
#5: Microsoft Share Point – Adoption
• 58% have implemented SharePoint, compared to 45% in 2010 and 33% in 2009• 70% of the largest orgs have
implemented• 23% of SharePoint implementations
can be considered as optimized and mature ECM systems• Only 4% are phasing out their
existing systems in favor of SharePoint
#5: Microsoft Share Point – How Used
• 54% use SharePoint for collaboration and social sites• 12% of SharePoint users are not
using it in an ECM or DM mode• 49% have a defined strategy to
integrate SharePoint with their existing ECM or DM systems, or even a new ECM system (6%)• Governance is still a big issue for
40%
We compete with SharePoint and Traditional ECM Players
Compared to SharePoint:
• Open Source• Open to Enterprise
Standards• Open Architecture• Scalable• Distributed• Scriptable
The ECM Landscape
Back Office
TransactionsRecordsManufacturing
Front Office InternetExtranets
Knowledge WorkersDocumentsProject & Team Sites
MarketingIntranetsMedia
Web SitesCustomersPartners
Public
Enterprise
SMB
Trend: Consumer player momentum
• Heavily consumer-oriented• Well-funded, high valuations• Mainly file sharing between devices• Security concerns• Existing enterprise functionality
limited, but expansion into the enterprise is likely
Trend: Mobile Device Adoption
• 2007o iPhone launchedo Dismissed as unsecure and unsuitable for the enterprise
• 2010 o iPad 1, April 3 on sale. By May 3, 1M soldo 15M sold in first yearo One of 50 Best inventions in 2010 - Time Magazine
iPad Adoption
o Apple will ship 44M iPads in 2011, estimated 64M in 2012 up from an estimated 14M in 2010. (USA Today)
o By 2015, 30% of large companies globally will support users who use the Apple iPad directly from the device.
– Two Use Cases: The Ipad for Consumer and Field Service Support. Gartner, May 20, 2011
o Media tablet sales are expected to reach 208 million units by 2014
– From iPads to Portals: A World of Doors and Windows. Gartner, March 11, 2011.
o 85% of the attendees surveyed stated they expected to support media tablets and 48% were already supporting them.
– Gartner Infrastructure and Operations Conference, December 2010
Enterprise iPad Adoption by Industry
• Healthcare o Medtronic - 5,000 iPads to sales reps
• Financial Services o JP Morgan Chase –iPad trial o Torus (London insurance firm) - iPads replacing 1,600-page
executive packs.
• Automotive o Mercedes-Benz - 400 iPads in dealerships for sales
• Airlines o Alaska Airlines - replacing bulky flight manualso Finnair - FOC iPads in lounges, & selected flights o Malaysia Airlines iPads in a kiosk mount as self-service check-in
devices.
• Restaurant/Hospitality o Replacing paper wine lists and menus with iPad interactive
versions.
What does it mean for the organization?
• The Smart Phone and Tablet are parts of the corporate IT landscape – get used to it• But this device revolution is different
than the PC revolution:o Users will have the best technology (tablets &
smartphones) BEFORE the enterprise buys it for them… and will want to use them for work
o IT will never get their hands on the devices
What does it mean for the organization?
• Stop worrying about securing and controlling devices…
• Start making sure you can secure and control access to your corporate content (your intellectual property)
Summary
• Overall ECM market & Alfresco are growing, even in a downturn• ECM compliance & collaboration
driving ECM adoption• SharePoint is a major contender• Expect consumer players to move in• Managing content for mobile devices
becoming even more important
Email: [email protected]: @jeffpotts01Blog: http://ecmarchitect.com
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