It is saidthat one

should notjudge

a book by its cover.

But realitysays that

your potential

readerwill do so.

The coveris the

door toyour story.

It is aninvitation

to come in.

It mustbeckon the

viewerto enter.

It mustentice thebuyer to

buy it.

Potentialreaders

will judgea book byits cover.

Howwillthey

judge yours?

© 2009 Dave Aldrich

For more information:www.AldrichDesign.com

www.AldrichDesign.wordpress.com