Languages
Pages
Legal
Nature of jobs in airlines
• Variety of functions – airline will have multiple groups of staff to meet the traditional corporate needs and the airlines’ specific requirements
• Multiple competencies – multiple groups of skills required to run the airlines.
• Highly technical – Some of the skills are highly technical and very specific to airlines
Sales and Marketing
• One of the necessary functional group in an airline.• The group will determine the market and the market
needs.▫ E.g the transatlantic segment forecasted to have 200
million students travelling in 2010. and the characteristic of this students travelers are …. Price sensitive… etc.
• Manage the sale office – e.g SIA sale office in London will cover Britain and Ireland. ▫ E.g The sale target for Britain and Ireland is 200
millions pounds for 2010. In April, we are 10@ below target.
(all figures were plucked from the sky for examples only)
Customers Services
• Traditionally responsibility are divided into 3 groups:
▫ Purchase of the tickets and before it – Handle and managed by the Sale Personnel and Sale Group.
▫ After the sale but have not board the aircraft –handled by the Traffic Services (known as Ground Services)
Also handle passenger after a flight.
▫ Boarded the aircraft until disembark – by the cabin crew .
Aircraft Maintenance
• The aircrafts maintenance can be divided into 3 areas:
▫ Base Maintenance – for heavy works. The maintenance schedule will specify the time for the heavy checks to be done. This checks are known as C and D checks.
▫ Line Maintenance – Lighter groups of works for activities at the terminals, Check A and B
▫ Workshops – repair and works on the components and the engines.
Flight Operation
• Responsible for the flying activities of the aircrafts.
• Include the functions of quality controls, planning, operation and the supporting activities.
• Quality Control – can include the training function, competencies checks, reporting and investigations.
• The airlines time table and schedules are the work of different groups including marketing, finance, flight operation and maintenance.
Accounting and Finance
• Accounting – will handle the transaction after the sales had been made.
▫ Include invoicing, recovery of debts, collections
▫ Financial Reporting as required by the law. E.gannual financial report on profit and loss, balance sheet and cash flow. Include major activities for the interest of share holders and financers.
• Finance – will be more interested in the source and application of fund. Example,Finding the funds to support the fleet expansion plan
Catering
• This the kitchen of the airlines, can be a very big establishment.
• Need to comply to the health and legal requirements.
• Some airline choose to outsource the procurement of the foods.
ICT
• IT and Communication is the life blood of the airline.
• Major investment especially in the areas to manage the sales and managing the passengers.
• The sale is moving towards self service –passengers can made direct purchase through internet and save the 7 % middle man cost.
Cargo Logistics
• Cargo section is very competitive sector.
• Require long term contracts with vendors to make it viable.
• Many airlines have a small group of staff to manage Cargo. Additional cargo aircrafts can be added if the segment is profitable
Corporate Services
• Consists of multi groups to support the corporate. The groups can include:
▫ Hr functions – recruitment, development, benefits
▫ Legal functions – manage the legal issues and liaise with external legal firms
▫ Manage projects
The Author
• Joha email : [email protected]
• Web site: http://pramugari.info/
The author had work with an international airline for more than 35 years in various capacity, the last 10
years in Training
and development.
The Author• Joha email : [email protected]
• Web site: http://pramugari.info/
The author had work with an international airline for more than 35 years in various capacity, the last 10
years in Training
and development.
Top Related