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In Need of AirLessons from Air Semiconductor, 2005 to 2010
David TesterFounder, Air
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Air Founder Blog In Need of Air: http://blog.ex -air.co.uk/Air Website: http://www.ex-air.co.uk/air_website/index.html
Air History: http://www.crunchbase.com/company/air-semiconductor/
Email: [email protected] Tel: +44 7958 052933
In Need of AirLessons from Air Semiconductor, 2005 to 2010
Ten Lessons from Air(with more lessons Im happy to share privately)
Lesson #1 Figure out the Big Vision and then just get started!#2 Include additional launch market in the go -to-market strategy#3 Take the time to build a strong team quality people are essential#4 Get an early adopter architecture license customer
#5 Just accept it will take 4 years to create initial (system level) product#6 Spend every $1 as if its the last $1 and get used to that experience#7 Be sure some early customers can be referenced by investors#8 Stealth Mode is a myth your investor pitch will go to competitors#9 Your founder peers will share their experiences with you, so just ask#10 You will quickly get used to the start-up fear, uncertainty and chaos!
8/8/2019 Air presentation at Silicon South West
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Sell Tescos car park to Sainsburys
1 _.@ DEF 3
Special offers at
Sainsburys today!
Press # for directions
Car park
Location targeted advertising is only possible withAlways -ON positioning in mobile phones
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Minimum standbycurrent:
2.1 mA
Average current*:
7.3 mA
Nokia 6233
Minimum standbycurrent:
2.4 mA
Average current*:
7.8 mA
Motorola RAZR V3i
Minimum standbycurrent:
3.6 mA
Average current*:
8.3 mA
Samsung E900
Minimum standbycurrent:
2.6 mA
Average current*:
9.4 mA
SEMC K610im
Minimum standbycurrent:
4.0 mA
Average current*:
8.3 mA
LG KG800 Chocolate
Minimum standbycurrent:
3.1 mA
Average current*:
9.9 mA
BenQ-Siemens SL91
* Current draw based on average use assuming battery recharge once every 4 days
Always-ON GPSThe Key to Proactive Location Based Services
How often does phone battery needs to be recharged if GPS active?GPS must be limited to 1-2mA (or 10% of phone power)
Consumers need almost-instant response; push-to-fix delay of 1 secondMust maintain awareness of location since GPS does not work indoors !
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Initial Market: Digital Camera Market and Geotagging
9 M22 M
38 M62 M
146 M 150 M155 M 160 M
164 M
2008 2009 2010 2011 2012
GPS enabled DSC's DSC shipments
GPS modules developed by DSC partners
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GPS 101Receive Power is -130dBm to - 160dBm 20dB to 50dB below the Thermal Noise Floor!
Regional geo-stationary augmentation satellites
WAAS Wide Area Augmentation System USA
EGNOS European Geostationary Navigation Overlay
System Europe
Earth radius6,378 km
1 9 , 1 0 0
k m
2 0 , 2 0 0 k m
23,222 km
Galileo
GPS Orbit 11 hours 58 minutes13,900 km/h
GLONASS
Moon
Approx. 400,000 km
3 5 , 7 8 6 k m
Geo-stationary
GPS 6 orbital planes; 55to equator
Galileo 3 orbital planes; 56to equator
GLONASS 3 orbital planes; 65to equator
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Hugh ThomasCEO
Steve GrahamCo-Founder & VP Marketing
Staff
Employee #1 (20 years experience)Employee #2 (20 years experience)
ContractContract #1 (15 years experience)Contract #2 (15 years experience)
Staff
Employee #3 (20 years experience)Employee #1 (20 years experience)
Staff
Employee #4 (10 years experience)Employee #5 (15 years experience)Employee #6 (15 years experience)
ContractContract #3 (20 years experience)Contract #4 (20 years experience)Contract #5 (20 years experience)2x Synopsys IC layout contractors
Staff
Employee #7 (20 years experience)Employee #8 (15 years experience)
ContractContract #8 (20 years experience)Contract #9 (15 years experience)
RFIC Design System Design ASIC Design Software Design
ex-CEO Andromedia (acquired Macromedia 99)ex-CEO Frictionless Commerce (acquired S AP 06)
Hank IzumiVP Sales Asia
ex-CEO PortalPlayer (NASDAQ: PLAY)ex-CEO S3 (NASDAQ: SIII)
Kent Godfrey
Michael Gera
David Tester
Board of Directors
Gary JohnsonPond Ventures
Independent
Pond Ventures
ex-CEO TapRootHugh ThomasSupport Staff
1x General Admin1x Finance ManagerCTO
CEO
Andy HeatonVP Operations
David TesterFounder & CTO
The Air Team
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Initial Idea (in 2005) to Prototype Silicon (in 2009)
Red Herring 100 Europe 2008April 08
$1.75M Series-A TermsheetApril 06
Prof Izzet Kale joins Technical Advisory BoardOctober 08
Demonstrate GPS technologyJuly 08
Recruit external CEOMay 08
Exit stealth modeAnnounce 1 st productJanuary 08
Gary Johnson joins Board of Directors2x NASDAQ CEO (PortalPlayer & S3)May 07
A1225 RFIC (v1)April 07
A1250 single die GPS receiverJanuary 09
A1225 RFIC (v2)February 08
J F M A M J J A S O N D
J F M A M J J A S O N D
J F M A M J J A S O N D
J F M A M J J A S O N D
2006 2007J F M A M J J A S O N D
J F M A M J J A S O N D
J F M A M J J A S O N D
J F M A M J J A S O N D
2008 2009
Air Inc + Ltd incorporatedMay 06
Development starts!June 06
Engage with TSMC for siliconSept 06
IET Start-Up of the Year 2008November '08
Electra Start-Up of the Year 2008November 08
RFIC + FGPA platformMay 08
Air tracks GPS satellites with RFICMarch 08
Air tracks GPS satellites with RFIC + FPGAJune 08
Tracking DSPArchitecture
Acquisition DSPArchitecture
Air first PVT, confirms lab in SwindonJune 08
Acquisition DSPImplementation
Tracking DSPArchitecture
Tracking DSPImplementation
J F M A M J J A S O N D J F M A M J J A S O N D J F M A M J J A S O N D J F M A M J J A S O N D
Radio ICImplementation
PVT &Kalman Filter
Tracking DSP
Implementation
Radio ICImplementation
A1250IC design
Dual-Mode GPSsystem design
Dual-Mode GPSsoftware design
A1250 silicon evaluation
SPECIFICATIONCOMPLIANT
GPS RECEIVER
Sell Air Patent Portfolio to u-bloxFebruary 10
J F
J F
J F
First VC MeetingFebruary 06
$1.25M Series-A1 TermsheetSeptember 06
$3.8M Series-A2 TermsheetNovember 07
$1M Bridge FinanceSeptember 08
$1M Bridge FinanceFebruary 09
$1M Bridge FinanceJune 09
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air wave 1 system development platformand prototype sample silicon module
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Air Technical Demonstration Platform in Japan
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GPS with air wave 1 silicon
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Prototype Product Performance
Plot shows 20m (x axis) by 20m (z axis)Positions grouped into 20cm x 20cm binsStationary receiver over 12 hour period
Push-to-Fix TTF @ -130dBm: 2.5sPush-to-Fix TTF @ -150dBm: 2.5s(Future push-to-fix TTF could be
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Air Prototype SOC GPS Receiver PerformanceLowest Power, Lowest Die Area GPS Radio (2.1mm 2 10.7mW)
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Monthly Burn $K Total Burn $M
Air Operating Costs - 2005 to 2010
M o n
t h l y B u r n
( $ K )
T o
t a l B u r n
( $ M )
2006 20082007 2009
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Proactive
VC Introductions
Unsolicited enquiries
Customer Status: 174 Active Customer LeadsMarkets:Camera, Cellphone, Laptop PC, Netbook, Digital Watch, Asset Tracking
37 active leads generated proactively by AirIncluding: Ability; Apple; Canon; Casio; DoCoMo; Foxconn; Fujifilm; LG; NEC; Nikon;Nokia; Olympus; Panasonic; Pentax; Ricoh; Samsung Electronics; Samsung Techwin;Sanyo Digital Imaging; Sony Ericsson; Softbank; Sony
20 active leads from VC introductionsIncluding: Google; Motorola; O2; Spreadtrum; Swatch; Vodafone
117 unsolicited enquiries resulting from PR activityIncluding: Mediatek; Microsoft; RIM; Altek; Fujitsu; Hitachi; HTC; Mitac; Compal
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CSR / SiRF follow Air Semiconductor Always -ON
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Air Founder Blog In Need of Air: http://blog.ex -air.co.uk/Air Website: http://www.ex-air.co.uk/air_website/index.html
Air History: http://www.crunchbase.com/company/air-semiconductor/
Email: [email protected] Tel: +44 7958 052933
In Need of AirLessons from Air Semiconductor, 2005 to 2010
Ten Lessons from Air(with more lessons Im happy to share privately)
Lesson #1 Figure out the Big Vision and then just get started!#2 Include additional launch market in the go -to-market strategy#3 Take the time to build a strong team quality people are essential#4 Get an early adopter architecture license customer
#5 Just accept it will take 4 years to create initial (system level) product#6 Spend every $1 as if its the last $1 and get used to that experience#7 Be sure some early customers can be referenced by investors#8 Stealth Mode is a myth your investor pitch will go to competitors#9 Your founder peers will share their experiences with you, so just ask#10 You will quickly get used to the start-up fear, uncertainty and chaos!
8/8/2019 Air presentation at Silicon South West
22/22
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