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Case Study of Air Blue for Organizational Development
| 1Federal Urdu University of Arts Science and Technology Islamabad
Submitted to: Dr. M. Azhar Naeem FUUAST Islamabad
Submitted by: Nauman Naveed Arslan Noor Muhammad Tariq Geffery Gul MBA 4th
Over View
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One of the most popular mode of transportation is
Aviation.
Currently more than 200 Airlines are working
across the Globe.
Aviation industry was the fastest growing industry
of 20th century.
Company Overview
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Airblue was established in 2003
It started operations on 18th June 2004 with 3
leased air bus A320-200.
It is a private owned company.
Air blue is incorporated under companies
ordinance 1984.
We have come a long way…
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As per international standards, Air blue is
considered as a small domestic and regional
airline.
Corporate Vision
“Airblue will be a cost effective airline aiming to provide
affordable and convenient air travel with luxury and
elegance”
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Mission Statement
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“Enjoy The Difference – Freedom, Flexibility And Savings”
Air Blue Fleet
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As of October 2011 the air line fleet consists of
following Air crafts as average age of 3.4 Years:
Aircraft In Service Passengers
Airbus A319-100 4 144
Airbus A320-200 1 146
Airbus A321-200 0 195
Total 5
Brief SWOT Analysis
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Strength• L
eading market position
• Superior operating structure
• Hub airport at Karachi
• Brand recognition
• Air blue is a low-cost carrier (lcc)
Weakness• H
igh Dependence on Passenger Revenue
• DEBT
• Outsourcing Promotion
• Limited Route & Tight Schedule
Opportunity• G
rowing demand for low cost airlines
• Expansion of freight business
• Shifting customer needs
Threats• H
igh interest rates
• Accidents
• Strong competition
SWOT
Problem Statement
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Failure of Flight Operations in Quetta:
Air Blue in its expansion plan had expanded its Domestic flights to Quetta
but unfortunately could not maintain it and had to roll back its operations
from Quetta airport. Which has reduced its share in the domestic airline
industry. The Air line is in high debts therefore it is necessary for its
survival to expand its wings to other domestic Destinations.
Failure Reasons in Quetta
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Technical issues regarding availability of good aviation
engineers and airport support staff.
Flight cancelation and flight delays.
Dissatisfied travel agents due to flight cancelation and
customers refund issues.
CAA (Civil aviation authority) issues regarding greater
service charges as compared to PIA and priority given to
PIA in every aspect of Airport services.
Continued………..
Failure Reasons in Quetta
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Limited flights and coverage.
Customer services.
Lack of promotional activities.
Re-launch Strategies
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Hiring well trained and competent technical staff at
Quetta airport.
Negotiation and new agreements with CAA.
Increase in number of travel agents and there profit
margin (commission).
Humble and caring customer services and sales staff in
airblue reservation offices Quetta.
Continued………..
Re-launch Strategies
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Daily / alternative flights between major cities.
Timely departure and arrival of flights.
Re-launch and promotional campaign of airblue both in
print and electronic media
References
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o http://en.wikipedia.org/wiki/Airblue
o http://www.airblue.com/index.asp
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Thank you..
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