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Leaders in Organizat ions
A study conducted with the Member Committee Presidents of
David J. PollayThe University of Pennsylvania
and
Research Paper Presented at theInternational Positive Psychology Summit
In Washington, D.C.October, 2006
St rengt hs Prof i les o f Leaders
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Abstract
Does the leadership of an organization have a distinct character strengths profile compared to
the general population of people of the same age and background? Will certain strengths predictably
appear in the leadership strengths profile? This study attempts to answer these questions by
administering the Values In Action Inventory of Strengths (VIA-IS) to sixty-two national presidents of
AIESEC, the largest student organization in the world. The VIA-IS scores of the AIESEC sample
were compared to people of the same age and education. The results of the study demonstrate that
the AIESEC leadership does have a distinct leadership strengths profile. Hope, curiosity,
perseverance, leadership, teamwork, and fairness were successfully predicted to be represented in
the leadership profile. Four additional strengths were not predicted, but emerged: zest, bravery,
perspective, and forgiveness. Finally, love was predicted, but did not prove uniquely strong among
AIESEC leaders. Our study suggests that the VIA-IS may be an important tool for organizations
which are interested in understanding the strengths profile of their leaders.
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Character Strengths Profiles in Organizations
AIESEC Leaders and Strengths
In 1948 university students from 7 European nations formed the Association Internationale des
Etudiants en Sciences Economiques et Commerciales, known by its French acronym AIESEC.
AIESEC is run by student leaders in more than 900 universities located in 95 countries. The United
Nations recognizes AIESEC as the largest student organization in the world. Each AIESEC member
country is led by a president who is elected by the general membership of that country. The
president also represents his or her country internationally, participating as a voting member in
AIESEC Internationals planning, programming, and budgeting processes.
AIESEC is unique in part for its ability to thrive for almost 60 years in spite of the fact that all
levels of the leadership ranks in the organization turn over every year. How is success possible given
this constant change? Who are these leaders? Is there something unique about them that makes
their success possible?
In this study I focus my investigation on the strengths of these national leaders.
Strengths
We believe that character strengths are the bedrock of the human condition and that strength-
congruent activity represents an important route to the psychological good life.
(Peterson & Seligman, 2004, p. 4)
The Gallup Organization defined individual strengths to be the working result of a persons
talents matched to her skills, knowledge and experience. It is worthy of note that Gallup placed the
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emphasis of its work on discovering peoples innate talent. Gallup has discovered that our talents
defined as our naturally recurring patterns of thought, feeling, or behavior that can be productively
applied are our greatest opportunities for success (Clifton & Harter, p. 111). While Gallup is best
known for its focus on talents applied in the workplace, it has also applied its findings to faith-based
communities, to parenting, and to education. In fact, more than 200,000 university students have
been through the Gallup StrengthsQuest program (Rath, 2006).
Peterson and Seligman believed that the identification and deployment of our strengths apply
across all domains in our lives. These researchers predominantly used ten criteria to determine if a
strength was worthy of inclusion in their classification of strengths; Table 1 reviews the criteria they
established (Peterson, & Seligman, pp.16-28). While Peterson and Seligman encouraged us to
develop our top strengths, they also believed that strengths are malleable and can be developed with
concentrated effort.
Gallup joined Peterson and Seligman in referring to ones top strengths as signature
strengths; this term was first introduced by Stone (Seligman, 2002). Signature strengths are those
that an individual authentically feels capture what is unique about himself; he is intrinsically motivated
to use them and enjoy activities that call upon them (Peterson & Seligman, 2004). Peterson and
Seligman wrote that people who use their top strengths are more likely to experience higher levels of
well-being (Peterson & Seligman, 2004). Clifton and Harter reminded us that, The strengths-based
organization does not ignore weaknesses, but rather achieves optimization, where talents are
focused and built upon and weaknesses are understood and managed (Clifton & Harter, 2003, p.
112).
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Focusing on Strengths
In this study I focus on strengths for three principle reasons. First, The Gallup Organization
has conducted extensive research that demonstrates the power of employees using their top
strengths in the workplace. Corporations which have a higher proportion of employees indicating
they have the opportunity to do what they do best every day are more productive, have higher
customer loyalty, and have lower turnover (Clifton & Harter, 2003, p. 119). AIESEC relies on a
motivated and engaged membership; increasing the use of member strengths in the execution of
AIESEC responsibilities has the potential to significantly improve organizational performance.
Second, strengths-focused leaders have a powerful impact on their employees. In a recent
poll (Gallup Organization, 2002), we found that employees perceptions of their organizational leaders
and the future of the organization was significantly more positive if the employees felt the leadership
of the organization focuses on the strengths of each person. Developing sustainable positive
momentum in an organization is, in part, a function of developing systems that increase the
opportunity for talent identification and strengths development for each individual (Clifton & Harter,
2003, p. 121). AIESEC presidents have the opportunity to be strengths-focused leaders.
Third, Seligman, in his book Authentic Happiness (2002) presented a tripartite approach to
happiness. He writes that a life filled with positive emotion, meaning, and the opportunity to engage
ones top strengths is a happy one. AIESEC presidents will benefit from any activity that brings out
their strengths more fully.
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Choosing AIESEC
AIESEC is present on more than 900 university campuses in 95 countries. AIESEC is the
world's largest student organization (AIESEC International [AI], 2006). It is unequaled in the
leadership experience it provides its members each year.
University students have the annual opportunity to attend more than 350 leadership
conferences, to participate in one of more than 4,000 work-abroad opportunities, and to be one of
AIESECs 5,000 elected leaders. AIESEC enables more than 20,000 student members per year to
develop their leadership capacity. AIESEC helps young people to
answer fundamental questions such as What is important to me? and How do I want to
contribute to the world? AIESEC supports young people in clarifying and expanding their
ambitions through mentorship, personal vision exercises, an inspiring environment, and
providing intense experiences that challenge their view of the world and their role within
itAIESEC shakes up the way young people see the world. A stronger and more holistic
view of the world enables them to more easily incorporate new perspectives, see
interdependencies, and identify ways to positively impact any given situation (AI, 2006).
The vision of AIESEC is, Peace and fulfillment of humankinds potential. AIESEC sees its
role in this way, Our international platform enables young people to discover and develop their
potential to provide leadership for a positive impact on society (AI, 2006). Identifying, understanding,
and developing young peoples strengths will play a significant role in the development of their
potential.
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Choosing a Strengths Assessment
In order to carry out our assessment of the strengths of AIESEC leaders, I evaluated which
strengths assessment I would administer to the AIESEC presidents. I chose the VIA-IS over the
Gallup Organizations Clifton StrengthsFinder. I will first review the Clifton StrengthsFinder, followed
by a discussion of the VIA-IS.
The Clifton StrengthsFinder
Gallup has conducted research with hundreds of companies, thousands of managers and
leaders, and millions of employees. Their multi-year studies have resulted in the discovery that there
are 34 talent themes that all of us have to some degree in the workplace (Buckingham & Clifton,
2001). Situational themesare the specific habits that lead people to manifest given character
strengths in given situations (Peterson & Seligman, 2004, p. 14).
The question is which of these themes are our signature ones? When do we really shine?
Gallup called on neurological studies to make their case that most of our talents are set in place early
in life. Gallup likened our signature talents to eight lane highways; we can achieve a lot when we use
them. On the other hand, our non-talents are like dirt paths; one rainstorm and were stuck in the
mud. Gallups conclusion is that we have significantly more power and potential when we leverage
our strengths, rather than venturing on a weakness-fixing mission.
The StrengthsFinder works in any organization because the talent themes are not value laden.
They can be used to support whichever value-set a company has. If you want your sales people to
be competitive, you can hire for this talent and develop it further when theyre on board. If you want
your leaders to share their opinions without hesitation no matter the subject, you might hire people
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with the command talent. If you want to hire customer service representatives who greet all
customers with a smile, you might hire people with positivity.
Gallup has a powerful language of strengths built into their assessment. In order to get the
most out of the talent language, you must travel beyond the name of the strength and seek its
meaning. Talents with names like connectedness, context, ideation, input, intellection, maximizer,
positivity, restorative, significance, and woo need to be explained for most audiences. Once you
understand what they mean, the power of their application is great.
The VIA - Inventory of Strengths
The VIA - Inventory of Strengths (VIA-IS) was introduced just a few years ago, yet it has
already been taken by more than 600,000 people around the world (Peterson, 2006). Peterson and
Seligman developed the VIA-IS.
Peterson and Seligman engaged in extensive research to determine a classification of
character strengths and virtues ubiquitously valued around the world. The premise of their research
was that there are certain character strengths that are important and appreciated no matter in which
context they are displayed. These strengths are celebrated at work, at home, in school, at the
grocery story, and on the soccer field.
It is worth considering that the VIA-IS measures morally valued strengths. This is important
for a company to consider. If a company strives to be listed in Fortune Magazines Top 100 Places to
Work, the VIA-IS is a powerful tool to use. Park, Peterson, and Seligman found in their research that
the more a person owns and uses her strengths, the greater life satisfaction she reports (Park,
Peterson, & Seligman, 2004). Seligman and his colleagues also discovered that people were
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lastingly happier when they learned about their VIA-IS strengths and found new ways to use them
(Seligman, et al., 2005). The virtues are at once conducive to the betterment of me and the we
bringing happiness, productivity, and harmony to both the individual and the society more generally
(McCullough & Snyder, p.3).
The VIA-IS has an advantage over the Clifton StrengthsFinder because the VIA-IS strengths
are largely understood at face value, while many of the Gallup strengths are not commonly
understood. The additional challenge for Gallup is translating their unique nomenclature into other
languages.
The VIA-IS has an additional benefit; it was designed to be context independent. I am
interested in learning about the strengths leaders display in all environments. I believe the character
strengths of the VIA-IS are the most valuable because they are available to us at all times; we can
call upon them at any time, any place, and with anyone.
In terms of personal development, the VIA-IS allows people to leverage their life activities in
the service of further developing their strengths. Furthermore, the many roles people fulfill in their
lives benefit from character strengths development; all their efforts are aligned. Peoples strengths
are not domain limited; people do not need to worry about which strengths to turn on and which ones
to turn off. Character strengths travel with you wherever you go.
Table 2 reviews the character strengths that make up the VIA-IS. Character strengths are
routes to the six ubiquitous virtues: wisdom, courage, humanity, justice, temperance, and
transcendence (Seligman, 2002, p. 137). A strength is a trait, a psychological characteristic that can
be seen across different situations over time (Seligman, 2002, p. 137); valued in its own right
(Seligman, 2002, p. 137), and measurable and acquirable (Seligman, 2002, p. 137), and contributes
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to good feeling and gratification (Seligman, 2002, p. 9). A technical review of the VIA-IS measure
itself can be found in the Measures section of this paper.
A final point worth noting about the VIA-IS is that its science is also transparent and available
for review and analysis. Gallups StrengthsFinder is proprietary, and much of the research behind it is
not available for public review.
Leadership Strengths Profile
In a lecture to students participating in the Masters of Applied Positive Psychology Program at
the University of Pennsylvania, Peterson revealed that no study has yet been published describing
how the VIA-IS was administered to an organizations leaders in order to determine their leadership
strengths profile (Peterson, 2006). Peterson did review a preliminary study that measured the
character strengths of West Point cadets. A strengths profile was discovered that differed from the
general population (Peterson, 2006). This study with AIESEC is the first to focus on the top leaders
of a multinational organization.
Predicting and Discovering AIESEC Strengths
I have first-hand knowledge of AIESEC. I am a former AIESEC national president of the
United States, a former member of the AIESEC United States National Board of Directors, and a
member of AIESECs International Alumni Hall of Fame. In addition, I led a leadership development
workshop at the 2006 International Presidents Meeting in The Netherlands. I also analyzed annual
reports, marketing documents, and the website of AIESEC International.
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Before the administration of the VIA-IS to the presidents of AIESEC, I predicted which
character strengths I believed would surface as uniquely strong in comparison to other young adults
of the same age and educational background. I expected that hope, curiosity, perseverance,
leadership, teamwork, love, and fairness would score particularly high. The results of this study are
presented in the next two sections. Peterson significantly contributed to this study with his analysis
and interpretation of the VIA-IS results for the AIESEC presidents.
Method
Research Participants
Study participants were young adult volunteers from the AIESEC organization. All participants
were national presidents of AIESEC, or their recently elected successors; each was elected by the
general membership of his or her country to serve for one year. Each president is responsible for
national operations, and for representing his or her country in the planning, programming, and
budgeting processes of AIESEC internationally. 62 presidents took the VIA-IS on-line and reported
demographic data: 32 males and 30 females, all young adults, most with a college degree (48).
Measure
Below is a description of the Values In Action Inventory of Strengths (VIA-IS) by Peterson and
Seligman.
Values in Action Inventory of Strengths(Peterson, Park, & Seligman, 2005). The VIA-IS is a
240-item self-report questionnaire that uses a 5-point Likert scale to measure the degree to
which respondents endorse strength-relevant statements about themselves. There are a total
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of 24 strengths of character in the VIA classification, and the VIA-IS includes 10 items per
strength. Responses are averaged within scales, all of which have satisfactory internal
consistency measured by Cronbachs alpha coefficient ( > .70) and substantial test-retest
correlations over a four-month period (r ~ .70). Scale scores are negatively skewed (Xranges
from 3.5 to 4.0) but variable (SDranges from .5 to .9). There are a small number of
demographic correlates of specific character strengths, usually gender, where females scored
higher than males on interpersonal character strengths like social intelligence, kindness, and
love, but these never exceed r= .20.
Procedure
Invitations to the presidents to participate in the study were communicated by Brodie Boland,
AIESEC International President 2005-2006. Participants were directed to take the VIA-IS online at
the AIESEC Strengths Research website (http://www.authentichappiness.sas.upenn.edu/AIESEC/ ).
The presidents first provided demographic data during a brief registration process, and then were
directed to complete the VIA-IS. Upon completion of the VIA-IS, the presidents were each provided
individualized reports that present and discuss their top five character strengths.
Results
The VIA-IS scores of the AIESEC presidents were compared to those of a very large sample
(N = 17800) of United States respondents of comparable age and education who had taken the
questionnaire on-line at the Authentic Happiness (AH) website. Mean scores were compared with t-
tests. There were differences between the two samples, but they were neither across-the-board nor in
the same direction, which suggests that the differences that were found might be valid ones.
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There were no differences in VIA-IS strengths as a function of demographic characteristics, not
surprising in the case of age or education because these scarcely varied. More notable was the case
of gender because women usually score higher than do men on strengths of humanity.
Specifically, young adults in general reported greater appreciation of beauty than did the
AIESEC participants. The AIESEC participants in turn had higher scores for bravery, teamwork,
curiosity, fairness, forgiveness, hope, perseverance, leadership, perspective, and zest.
In terms of signature strengths, what is notable about the AIESEC sample is that the justice
strengths of teamwork and leadership were high, as were the temperance strength of perseverance,
and the emotional strengths of hope and zest. See Table 3 and Table 4 for a review of the results.
AIESEC Strengths Predicted Versus Results
Table 5 reviews the results of the study versus my predictions. Below I will first review the
strengths predictions I successfully made, the strength prediction that did not prove correct, and
additional strengths that emerged which I had not predicted.
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Strengths Successfully Predicted
Hope
We act in a way that is sustainable for our organization and society. Our decisions take into
account the needs of future generations.
- AIESEC International
AIESEC was founded on hope. Students from 7 European nations came together in 1946 to
forge a new path of understanding and cooperation among countries worldwide. Having lived through
the horror of World War II, these students saw that a better world was possible through forging
positive relationships among a new generation of leaders.
Snyders extensive research pointed to hope as the process of thinking about ones goals,
along with the motivation to move towards those goals (agency) and the ways to achieve those goals
(pathways) (Snyder, 1995, p. 355, as cited in Snyder et al., 2002). When you note that AIESEC has
grown from seven European nations to ninety-five countries spread across five continents, the hope
factor continues to drive and differentiate AIESEC. Furthermore, consider that AIESECs 5,000
leadership positions turn over every year; the belief that the best is yet to come is a motivational
driver for the membership. AIESEC believes it can and does make a difference; it embodies hope as
a strength.
The research that demonstrates the power and implications of hope was summed up in a
paper by Choong, Conley, Park, and Stratigakis (2006).
High hope individuals take an approach coping strategy (Michael, 2000; Snyder & Pulvers,
2001; as cited in Snyder, 2002). They have positive views about interpersonal relationships
and form close bonds (Kwon, 2002; Rieger, 1993; Sympson, 1999; as cited in Snyder, 2002),
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are more socially competent (Snyder et al., 1997; as cited in Snyder, 2002), perceive more
social support (Barnum et al., 1998; as cited in Snyder, 2002), are more forgiving of friends
and tolerant of others (Tierney, 1995; as cited in Snyder, 2002), and people generally gravitate
towards them (Cheavens et al., 2000; as cited in Snyder, 2002).
Curiosity
We seek to learn from the different ways of life and opinions represented in our multicultural
environment. We respect and actively encourage the contribution of every individual.
- AIESEC International
AIESEC by definition is curiosity in action. Heres how AIESEC defines its nature:
AIESEC is a global, non-political, independent, not-for-profit organization run by students and
recent graduates of institutions of higher education. Its members are interested in world issues,
leadership and management. AIESEC does not discriminate on the basis of race, color,
gender, sexual orientation, creed, religion, national, ethnic or social origin (AI, 2006).
Consider AIESECs international internship program. For almost sixty years AIESEC has been
exchanging students in companies worldwide. These internships serve to open students eyes to
other cultures, business practices, and economies. Complementing the intern work experience,
AIESEC provides a reception program (housing, entertainment, and a cultural learning program) to all
interns. AIESEC attracts and develops curious people.
Turning to the research on curiosity, we can see the potential benefits.
Experiencing curiosity evokes positive affect, motivating individuals to see new experiences
and reinforcing their exploration (Ainley, 1998; Kashdan & Roberts, 2002, in press). Feelings
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of competence and control resulting from integrating novel experiences engender further
positive affect (Ryan & Frederick, 1997). (Peterson & Seligman, 2004, p. 130)
AIESEC amplifies curiosity in the organization by highlighting and celebrating publicly the experience
its members have while abroad. Intern stories are captured and told during new member recruitment
drives, at conferences, and on hundreds of websites.
Perseverance
The way we run a global organization with such an impressive scale of programs and almost
100% turnover is through an incredible commitment from our membership. AIESEC members
invest between 15-30 hours a week in the organization while also managing university, part-
time jobs, family, and friends. They learn how to manage their time, set priorities, and multi-
task.
- AIESEC International
AIESEC is a model for Banduras concept of self-efficacy. Bandura defined self-efficacy as
peoples beliefs about their capabilities to produce designated levels of performance that exercise
influence over events that affect their lives (Bandura, 1994). The impact of a persons self-efficacy
beliefs on her performance was reviewed in a paper by Maymin, Nicholson, Pollay, and Rath (2006).
Albert Bandura explains how a persons self-efficacy beliefs can influence how they feel, think,
behave, and motivate themselves (Bandura, 1994, p. 71). Students with high self-efficacy are
more likely to approach difficult tasks as challenges to be mastered, and an efficacious
outlook fosters intrinsic interest and deep engrossment in activities, as well as produces
personal accomplishments, reduces stress and lowers vulnerability to depression (Bandura,
1994, p. 71). Bandura explains three effective ways to create a strong sense of efficacy
(Bandura, 1994, p. 72): mastery experiences, living vicariously through the experience of
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others who are similar to oneself, and using social persuasion to help people believe in their
capabilities.
Bandura went on to write in a Harvard Mental Health Letter, self-efficacy beliefs determine the
goals people set for themselves, how much effort they expend, how long they persevere, and how
resilient they are in the face of failures and setbacks (Bandura, 1997).
AIESEC leaders persevere each year to ensure that the organization thrives despite economic
downturns, global conflicts, and war. The AIESEC membership knows that its success is determined
in large part by its ability to recruit perseverant members year in and year out.
Leadership
We lead by example and inspire leadership through action and results. We take full
responsibility for our role in developing the potential of people.
- AIESEC International
AIESEC is a leadership development engine. Consider the responsibilities of anyone serving
as a student leader on a national level.
Manages AIESEC on the campuses of 4 to 100 different universities.
Develops the agenda and delivers training at conferences with up to 1,000 people.
Sells and manages major partnerships with companies and organizations, such as Yahoo!,
Hewlett Packard, DHL, UBS, and PWC.
Represents their country at AIESEC conferences internationally.
Leads the development of a national strategic long-term plan.
Leads the development of national operational strategies for different functional areas.
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Communicates with governments to secure the necessary work visas for each intern.
Speaks at hundreds of meetings and tens of conferences to audiences as large as 1,000
people.
AIESECs focus on developing leaders to their full potential aligns with the theory of Authentic
Leadership posited by Avolio.
Authentic leadership development involves ongoing processes whereby leaders and followers
gain self-awareness and establish open, transparent, trusting and genuine relationships, which
in part may be shaped and impacted by planned interventions such as training (Avolio, 2005).
(Avolio & Gardner, 2005, p. 322)
We turn to AIESECs view of its core work in order to gain insight into its focus on leadership.
AIESEC provides its members with an integrated development experience comprised of leadership
opportunities, international internships and participation in a global learning environment (AI, 2006).
Teamwork
Everything AIESEC does is a result of teamwork. 99% of all AIESEC members do not receive
compensation for their work in the organization (international and national staff members receive
modest salaries or stipends).
Consider AIESECs work abroad program. It is reliant on the volunteer effort of thousands of
AIESEC members in more than 90 countries. AIESEC members are responsible for matching interns
to available work opportunities in sponsoring companies all around the world. AIESEC does not have
a permanent staff to keep things running; it calls upon and demands the good work from all its
members.
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Fairness
We are consistent and transparent in our decisions and actions. We fulfill our commitments
and conduct ourselves in a way that is true to our identity.
- AIESEC International
A look at AIESECs Learning Networks Program provides insight into how it programmatically
prioritizes issues of fairness. AIESEC invites students on an annual basis to participate in
organization-wide conversations on issues of global importance. AIESEC focuses on important
issues that often seem insurmountable. This years Learning Networks are focused on corporate
responsibility, energy, education, HIV/AIDS, and finance (AI, 2006). AIESEC looks for solutions that
benefit everyone, not just one group of nations. Consider again AIESECs Nature.
AIESEC is an international, non-political, non-profit, student-run, independent, educational
foundation. It is comprised of students and recent graduates of institutions of higher education
who are interested in economics and management. AIESEC does not discriminate on thebasis of race, colour, sex, sexual orientation, creed, religion, national or ethnic origin (AI,
2006).
Strength Predicted, But Not Found
Love
The strength of love in the AIESEC leadership sample did not significantly differ from the
comparison group. I speculate that the outwardly displayed behavioral combination of the other
strengths found in this study approximate the appearance of love.
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Strengths Not Predicted, Yet Discovered
Zest
We create a dynamic environment by active and enthusiastic participation of individuals. We
enjoy being involved in AIESEC.
- AIESEC International
Zest seems to be a natural strength for AIESEC leaders. Consider the many commitments
students must keep in AIESEC, coupled with the demands of a university education and related
extracurricular activities.
A visit to a typical AIESEC leadership conference should convince anyone of the zest of
AIESECs membership. Meetings typically run from 8:00a.m. to 10:00p.m. or later, followed by
cultural celebration parties that can last until 3:00a.m. Heres how AIESEC describes what happens
at typical AIESEC conferences.
Cool Things About Conferences (AI, 2006):
Develop strategies
Get training
Be an ambassador of your country
Meet people from all over the world
Be a trainer or facilitator
Work all day and dance all night
Be inspired to do something great Learn AIESEC songs and dances
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A research question worthy of consideration is whether zest helps drive the other strengths in
this profile, or zest arises as a result of the demands inherent in AIESECs roles and responsibilities.
AIESEC as an institution celebrates and promotes zest.
Bravery
The leadership that you provide must be that which values both the history and culture of your
own country, while neither rejecting nor blindly accepting the perspectives, innovations, and
values from outside your boundaries.
- Brodie Boland, President of AIESEC International, 2005-2006
Boland made this call to action at the Future Leaders Conference organized by AIESEC in
Afghanistan at Kabul University in April, 2006. Since its inception AIESEC has stood up to bigotry,
protectionism, xenophobia, and war.
Consider the members of AIESEC in Israel and Egypt who established relations before
Menachem Begin and Anwar Sadat reached their historical peace agreement. Even today in the
United States and across Europe, there is a contentious political debate over immigration; AIESEC
thrives despite the continuous call by many to restrict all work opportunities to its own citizens.
In a less dramatic fashion, you witness a form of bravery each time you observe a young
AIESEC member asking a corporation president to hire an AIESEC international intern.
Perspective
When you compare AIESEC members to people of the same age and education, it is easy to
understand how AIESEC members might possess more of the strength of perspective and wisdom.
The AIESEC experience thrusts young people into international environments, multi-person
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management roles, and organizational leadership responsibilities. Schwartz and Sharpe wrote that,
Aristotle suggested, and we agree, that wisdom is the product of experience. One becomes wise by
confronting difficult and ambiguous situations, using ones judgment to decide what to do, doing it,
and getting feedback. One becomes a wise practitioner by practicing being wise. (Schwartz, and
Sharpe, 2005, p.14)
Forgiveness
The founding of AIESEC was built upon forgiveness. The essence of AIESEC is its passion
for international understanding, not retribution. Every year AIESEC leaders maintain this
commitment. Additionally, each year AIESEC produces alumni that carry forward the activation of
this strength in the work they do in corporations and organizations around the world.
Implications
Every year for almost 60 years AIESEC has asked the question, Whom should we recruit into
the organization? AIESEC must find members who will actively contribute to the organization,
assume leadership roles, and remain with the organization throughout their university experience.
This study may open up a powerful pathway to a more efficient recruiting strategy for the
organization. Recruit for strengths: Appeal to people who have strengths similarly held by the most
successful leaders in AIESEC. A conclusion of this sort would direct AIESEC to potentially modify its
recruitment drives, advertising campaigns, and organizational materials.
These findings have the potential to be meaningful to organizations beyond AIESEC. Other
international organizations could apply the strengths identification plan outlined in this study to their
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own membership. Consider the application of this study to the United Nations, Non-Governmental
Organizations (NGOs), and multinational corporations. Our use of the VIA-IS as a measure of
strengths, and our roll out of the ADAPT Model of Strengths Development (described in
Interventions section) could serve as a useful example for these organizations.
The study of in-country leadership profiles could lead to the finding that countries within
AIESEC differ in their strengths profile composition. We might again have the opportunity to see how
strengths profiles influence performance.
The AIESEC sample is a useful one because the opportunity for replication exists annually,
following the yearly transition from one country leadership team to another. There are few
organizations that provide such clean comparison groups year after year.
Another important implication of this study is that the country presidents might more effectively
enlist each others strengths in the design, discussion, and deployment of international organizational
plans and programs. Given the one-year term that most AIESEC presidents serve, any opportunity to
increase the effectiveness of international leadership coordination could have a powerful impact on
productivity.
Another interesting research opportunity would be to track new members longitudinally through
their careers in AIESEC, measuring their strengths profile at the start of their AIESEC experience and
measuring it again at the point they leave AIESEC. The research question is, Does AIESEC attract
certain leaders, does it develop them, or does it do both, and to what degree? This question is of
importance to organizations beyond AIESEC.
Organizations should know who they are recruiting, who most often succeeds, and how they
can develop the members they have. Furthermore, if an organization could couple a strategic
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strengths-focused recruiting strategy with a strengths development program when an employee
enters their organization, it is possible that the results for the company would be greater employee
engagement, greater productivity, and greater retention of its employees. If you follow Gallups line of
research that higher levels of engagement lead to better business performance results, as measured
by revenue, profit, and stock price (Buckingham & Coffman, 1999), the successful deployment of this
two-fold strategy could have a significant impact on the success of the business.
In addition to the implications noted above, this study reminds us of the importance of further
developing existing members strengths. While we cannot reconstitute a members strengths, we can
help develop that individuals strengths in the service of the outcomes expected of that AIESEC
member. A discussion of the opportunity to introduce interventions follows in the next section.
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Interventions
Intervention Currently Underway
Subsequent to the administration of the VIA-IS and the strengths data collection for the
national AIESEC presidents, I led a strengths development program for all national presidents,
including their recently elected successors, at the AIESEC International Presidents Meeting (IPM) in
The Netherlands this year.
The Momentum Projects ADAPT Model of Strengths Development was used during the
session; the presidents were made aware of their strengths, participated in exercises to develop
them, looked for applications to use their strengths in their roles, partnered with others to learn how to
amplify their top strengths and to work around their lesser strengths, and made plans to apply this
same approach to their team members back home. Presidents reported discoveries about
themselves and others that they had never before experienced. Each was committed to carrying the
benefits of their learning experience to their national teams.
Your session above all else, taught me that knowing and admitting to myself what my
strengths are, is the key to my happiness. Also I am equally capable of admitting what my
weaknesses are!
- President of AIESEC In Ireland
Thank you for giving me the opportunity to discover myself.
- President of AIESEC in Morocco
I must say that so far I have been using your advice. I am pushing my teams to capitalize on
our strengths.
- President of AIESEC in Finland
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Presidents who participated in the program are continuing to apply the lessons learned to their
organizations. The potential power of a strengths-based program for an organization of 20,000
leaders is noteworthy.
Future Interventions
Two dozen AIESEC national presidents, representing Asia, North America, Latin America,
Europe, and Africa, have requested that I conduct an in-depth analysis of the leadership profiles at all
levels of leadership in each of their countries. We would be interested in discovering whether
strengths profiles vary at each level, and if so, in what way. We would also review the similarities and
the differences among these countries, including comparing them to the sample of international
presidents included in this study. We are interested in knowing if teams with certain strengths profiles
outperform others. Are some strengths more prevalent in teams who perform at the highest levels?
We will follow the VIA-IS administration with workshops based on the ADAPT Model of Strengths
Development.
The AIESEC alumni network could give us access to a large and rich pool of leaders. AIESEC
counts 1,000,000 worldwide leaders among its alumni. Prime Minister Koizumi of Japan, President
Cavacao Silva of Portugal, and immediate past President Kwaszniewski of Poland are just a few of
the best known leaders in AIESECs alumni ranks. AIESEC alumni hold important positions in
corporations around the globe. Our alumni are leaders within these organizations and their
communities using the experience, skills, and increased vision that AIESEC gave them to be agents
of positive change (AI, 2006).
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Peterson and Seligman discovered in their research with over 600,000 people from almost
every country and territory worldwide that the strengths of love, gratitude, hope, zest, and curiosity
correlate most with happiness. There is a wealth of research that demonstrates that happy
individuals are more successful across a number of dimensions. The AIESEC organization provides
us with a significant multinational opportunity to test the power of a number of positive psychology
interventions that target the development of these character strengths.
The Language of Strengths
In 1990 there were approximately three thousand multinational corporations in operation. In
2003 there were over 63,000. Along with their 821,000 subsidiaries spread all over the world, these
multinational corporations directly employ 90 million people (of whom some 20 million in the
developing countries) and produce 25 percent of the worlds gross product. The top 1,000 of these
multinationals account for 80 percent of the worlds industrial output (Chanda, 2003, p. 2).
Consider another trend in business: outsourcing. Corporations worldwide are selecting
companies located around the world to perform functions that they once completed themselves. No
longer are the days when people work only with people who look, talk, pray, and conduct business as
they do.
The challenge of communication across borders is made complex by the many languages,
cultures, and business practices of the employees in these multinational corporations. Consider the
executive team that runs AIESEC International. As an example, the 2004-2005 leadership team was
comprised of 18 individuals from 13 different countries (AI, 2006). How do the multinational teams
successfully coordinate with each other? Clifton and Harter pointed out that, It is easy for us to
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notice how people are different from us and then to focus on what they lackHowever, another
alternative may be to understand the differences and position people so they use more of who they
are (their talents) (Clifton & Harter, 2003, p.113). How do these teams bring out the best in each of
its members? It is my belief that the common language of character strengths may be the answer.
Heres whats important: these strengths are valued across the globe. We are living in an
increasingly global economy; people move freely among nations. We need a language of strengths
to help us pull together the best talent worldwide. The VIA - Inventory of Strengths is the internationa
strengths translator. Cooperrider and Sekerka said that the process of inquiry into what is great
about organizations and the individuals inside them leads to meaningful outcomes.
to name and honor one anothers uniqueness and specialties increases, our theory suggests
that individuals experience specific positive emotions such as: admiration and appreciation
interest, curiosity, and surprise; and humility. In group dynamic terms, the inquiry magnifies
the specialties of each (an in-depth valuing of diversities and multiplicities) and establishes a
climate of safety and rich inclusion and respect (Cooperrider & Sekerka, 2003, p.235-236).
The President of AIESEC in Ireland sums up the power of a language of strengths.
The exercise where we had to fill in the strengths chart was on one level lots of fun, but on a
deeper level it meant that we were introducing ourselves by putting our best foot forward. That
wasn't something I had really thought about until I sat at home on Saturday looking at the chart
and thinking of the people who had signed it. These were people that I had worked, laughed,
and had fun and tears with throughout the conference. There were some people that I had
formed opinions on based on the things we all form opinions on, but sitting reading the charthad me reconsider my thoughts about some people. Reading their stories and reasons for
their strengths ranking put their actions in a new light. It was a humbling experience, realising
that sometimes I judge people by my standards and values as opposed to their own. It is
definitely something that I have learned to take into consideration with my team!
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Acknowledgements
Christopher Peterson significantly contributed to this study with his analysis and interpretation
of the VIA-IS results for the AIESEC presidents. Karen Reivich offered important advice during the
entire process. Martin E.P. Seligman helped secure the necessary online resources for the study.
Jeff Levy of Reflective Learning, LLC, ensured that technical resources and assistance were provided
during the study. All of the above individuals, and James Pawelski and Debbie Swick of the
University of Pennsylvania, provided me with timely encouragement and support throughout my
research.
Brodie Boland, President of AIESEC International 2005-2006, was an outstanding partner in
this research. The National Presidents of AIESEC and other country leaders were enthusiastic and
passionate contributors to this project.
Edyson David Dos Santos, President of AIESEC International 2006-2007, and Gabriela
Albescu, AIESEC International Vice President People Development 2006-2007, continue to play an
important and supportive role in my ongoing research with AIESEC.
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References
AIESEC International. Global Annual Report 2004 2005. Rotterdam, The Netherlands.
AIESEC. The international platform for young people to discover and develop their potential.Retrieved July, 2006 from the World Wide Web: www.aiesec.org.
Avolio, B.J., & Gardner, W.L., (2005). Authentic leadership development: Getting to the root ofpositive forms of leadership. The Leadership Quarterly, 16, 315-338.
Bandura, A. (1994). Self-efficacy. In V.S. Ramachaudran (Ed.), Encyclopedia of human behavior(Vol. 4, pp. 71-81). New York: Academic Press.
Bandura, A. (1997). Self-efficacy. Harvard Mental Health Letter, 13(9).
Boland, B. (2006, April). Ethical Leadership. Lecture presented to Future Leaders Conference inAfghanistan, AIESEC in Afghanistan, Kabul University.
Buckingham, M., & Clifton, D.O. (2001). Now Discover Your Strengths. The Free Press: New York.
Buckingham, M., Coffman, C. (1999) First, Break All the Rules. Simon & Schuster: New York.
Chanda, N. (2003). A review of Globalinc. An atlas of the multinational corporation by M. Gabel andH. Bruner. Yale Global Online Magazine, Yale Center for the Study of Globalization.
Choong, S., Conley, A., Park, G., Stratigakis, D., (2006). Goal-setting, self-efficacy, resilience andhope: A review of the literature. Paper submitted to Masters in Applied Positive Psychology,Class 702, University of Pennsylvania.
Clifton, D.O., & Harter, J.K. (2003). Investing in Strengths. In K.S. Cameron, J.E. Dutton, & R.E.Quinn (Eds.), Positive Organizational Scholarship(pp. 111-121). San Francisco: Berrrett-Koehler Publishers, Inc.
Cooperrider, D.L., Sekerka, L.E. (2003), Toward a theory of positive organizational change. In K.S.Cameron, J.E. Dutton, & R.E. Quinn (Eds.). Positive organizational scholarship(pp.225-240).San Francisco: Berrett-Koehler.
Maymin, S., Nicholson, G., Pollay, D., Rath, T., (2006). Strengthening the college studentsexperience. Paper submitted to Masters in Applied Positive Psychology, Class 702,University of Pennsylvania.
McCullough, M.E., & Snyder, C.R. (2000). Classical sources of human strength: Revisiting an oldhome and building a new one. Journal of Social and Clinical Psychology, 19(1), 1-10.
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Park, N., Peterson, C., & Seligman, M. E. P. (2004). Strengths of character and well-being. Journal ofSocial & Clinical Psychology, 23(5), 603-619.
Park, N., Peterson, C., & Seligman, M. E. P. (2006). Greater strengths of character and recoveryfrom illness. Journal of Positive Psychology, 1(1), 17-26.
Peterson, C. (2006, Spring). Values in action Inventory of Strengths. Lecture presented to Mastersin Applied Positive Psychology Class 701, University of Pennsylvania.
Peterson, C., & Seligman, M. (2004). Character Strengths and Virtues: A Handbook andClassification. New York: Oxford University Press.
Rath, T. (July, 2006). The Gallup Organization. A conversation with David J. Pollay.
Schwartz, B. & Sharpe, K.E., (2005). Practical wisdom: Aristotle meets positive psychology. Journalof Happiness Studies. In Press.
Seligman, M., Steen, T., Park, N., & Peterson, C. (2005). Positive Psychology Progress: Empiricalvalidation of interventions. American Psychologist, 60, 410-421.
Snyder, C. R. (1995). Conceptualizing, measuring, and nurturing hope. Journal of Counseling andDevelopment, 73; 355-360.
Snyder, C. R. (2002). Hope theory: Rainbows in the mind. Psychological Inquiry, 2002; Vol.13, 4;249-275.
Snyder, C.R., Shorey, H. S., Cheavens, J., Pulvers, K. M., Adams III, V. H., & Wiklund, C. (2002).Hope and Academic Success in College. Journal of Educational Psychology; Dec.2002; 94, 4,pp 820-826.
The Momemtum Project. Delray Beach, Florida.
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Table 1.Criteria for inclusion in the classification of strengths and virtues (Peterson & Seligman, pp.16-28)
Criterion 1: A strength contributes to various fulfillments that constitute the good life foroneself and
for others. Although strengths and virtues determine how an individual copes with
adversity, our focus is on how they fulfill an individual.
Criterion 2: Although strengths can and do produce desirable outcomes, each strength is
morally valued in its own right, even in the absence of obvious beneficial outcomes.
Criterion 3: The display of a strength by one person does not diminish other people in the vicinity.
Criterion 4: Being able to phrase the opposite of a putative strength in a felicitous way countsagainst regarding it as a character strength.
Criterion 5: A strength needs to be manifest in the range of an individuals behavior thoughts,
feelings, and/or actions in such a way that it can be assessed. It should be trait-like
in the sense of having a degree of generality across situations and stability.
Criterion 6: The strength is distinct from other positive traits in the classification and cannot be
decomposed into them.
Criterion 7: A character strength is embodied in consensual paragons.
Criterion 8: We do not believe this feature can be applied to all strengths, but an additional
criterion where sensible is the existence of prodigies with respect to the strength.
Criterion 9: Conversely, another criterion for a character strength is the existence of people who
show selectively the total absence of a given strength.
Criterion 10: As suggested by Eriksons (1963) discussion of psychosocial stages and the virtues that
result from their satisfactory resolutions, the larger society provides institutions and
associated rituals for cultivating strengths and virtues and then for sustaining their
practice.
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Table 2.VIA classification of character strengths. (Peterson, Park, & Seligman, 2006, p. 18)
1. Wisdom and knowledge: cognitive strengths that entail the acquisition and use of knowledge
creativity: thinking of novel and productive ways to do things
curiosity: taking an interest in all of ongoing experience
open-mindedness: thinking things through and examining them from all sides
love of learning: mastering new skills, topics, and bodies of knowledge
perspective: being able to provide wise counsel to others
2. Courage: emotional strengths that involve the exercise of will to accomplish goals in the faceof opposition, external or internal
authenticity: speaking the truth and presenting oneself in a genuine way
bravery: notshrinking from threat, challenge, difficulty, or pain
persistence: finishing what one starts
zest: approaching life with excitement and energy
3. Humanity: interpersonal strengths that involve tending and befriending others
kindness: doing favors and good deeds for others
love: valuing close relations with others
social intelligence: being aware of the motives and feelings of self and others
4. Justice: civic strengths that underlie healthy community life
fairness: treating all people the same according to notions of fairness and justice
leadership: organizing group activities and seeing that they happen
teamwork: working well as a member of a group or team
5. Temperance: strengths that protect against excess
forgiveness: forgiving those who have done wrong
modesty: letting ones accomplishments speak for themselves
prudence: being careful about ones choices; notsaying or doing things that might later be
regretted
self-regulation: regulating what one feels and does
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6. Transcendence: strengths that forge connections to the larger universe and provide meaning
appreciation of beauty and excellence: noticing and appreciating beauty, excellence, or skilled
performance in all domains of life
gratitude: being aware of and thankful for the good things that happen
hope: expecting the best and working to achieve it
humor: liking to laugh and tease: bringing smiles to other people
spirituality: having coherent beliefs about the higher purpose and meaning of life
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Table 3.Strengths scores for AIESEC presidents and Authentic Happiness (AH) sample
Virtue mean meanStrength AH AIESEC Differences (p < .05)
WisdomCreativity 3.72 3.86Curiosity 3.92 4.24 AH < AIESECPerspective 3.77 3.92 AH < AIESECJudgment 4.00 4.06Love of learning 3.87 3.78
CourageHonesty 3.91 3.97Bravery 3.58 3.91 AH < AIESECPerseverance 3.59 4.00 AH < AIESECZest 3.48 4.07 AH < AIESEC
HumanityKindness 3.92 3.84Love 3.92 3.91Social intelligence 3.76 3.92
JusticeFairness 3.91 4.01 AH < AIESECLeadership 3.69 3.98 AH < AIESECTeamwork 3.64 4.08 AH < AIESEC
TemperanceForgiveness 3.52 3.74 AH < AIESECModesty 3.30 3.30Prudence 3.46 3.45Self-control 3.24 3.35
TranscendenceBeauty 3.76 3.52 AH > AIESECGratitude 3.87 3.75Hope 3.61 4.09 AH < AIESECHumor 3.80 3.91Religiousness 3.39 3.49
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Table 4.Strengths Scores for AIESEC presidents and Authentic Happiness (AH) Sample
AIESEC Strengths Rank from 1 = Top through 24 = Bottom
(shown in parentheses is the rank for the AH sample)
1. Curiosity (2)
2. Hope (16)
3. Teamwork (15)
4. Zest (20)
5. Judgment (1)
6. Fairness (5)
7. Perseverance (17)
8. Leadership (14)
9. Honesty (6)
10. Social intelligence (11)
11. Perspective (10)
12. Humor (9)
13. Bravery (18)
14. Love (3)
15. Creativity (13)
16. Kindness (4)
17. Love of learning (7)
18. Gratitude (8)
19. Forgiveness (19)20. Beauty (12)
21. Religiousness (22)
22. Prudence (21)
23. Self-control (24)
24. Modesty (23)
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Table 5.Strengths prediction versus results found
Predicted
Hope
Curiosity
Perseverance
Leadership
Teamwork
Fairness
Predicted, But Not Found
Love
Not Predicted, Yet Discovered
Zest
Bravery
Perspective
Forgiveness
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