INTRODUCTION This guide will help you understand how to use all the logos and elements in order to align all the campaigns to create uniform designs that represent AIESEC in Mexico.
Throughout the last years AIESEC in Mexico has been changing all the graphic lines every semester. Each of them were designed individually without considering being part of a whole, therefore, there weren't many elements to link them to a one organization.
With the rebrand, all the lines have elements that they share making it easier to recognize them as part of a whole. The new branding is based on simplicity and it focus on pictures more than oversaturated graphics with a vast text.
Why a new branding?
LOGO - Always preserve the logo’s proportion- Use the logo only in horizontal form
NEW BLUE
HEX 037ef3
RGB 3/126/243
CMYK 80/50/0/0
LAB 52/5/-68
- You may use the logo in any of the following combinations
When to use “Powered by” - Use “Powered by” when promoting subproducts: Talento
Global, Ciudadano Global, Lider Global.
- Don’t use the AIESEC logo when using one of these because it would be repetitive
When to use AIESEC logo/ subproduct logo
- Don’t use the AIESEC logo when using one of these because it would be repetitive
TIPOGRAPHY
SLOGANS/ HEADERS { CHASING EMBERS ABCDEFGHIJKLMNOPQRSTUVWXYZ
MAKE A WORD POP OUT IN A TEXT}
Lillybelle ABCDEFGHIJKLMNOPQRSTUVW
XYZ
abcdefghijklmnopqrstuvwxyz
AIESEC General Brand Colors
These are the official AIESEC colors you can use in your general branding.
For example, in PPTs, in spreadsheets, etc.
FILTERS
AIESEC blue
Layer mode: normal Opacity: 60%
WHITE
Layer mode: normal Opacity: 60%
BLACK
Layer mode: normal Opacity: 40%
AIESEC FULL blue
Layer mode: normal Opacity: 100%
BOXES Since the new brand line is based on photographs, you may use boxes to reinforce the message without covering the whole picture
Logo!ALWAYS in the middle!
Chasing embers!
lillybelle!Lato!
LAYOUT
Lato!
Logo!Bottom left when the image
is the focus!
Powerpoints
Use the general powerpoint !template in order to be brand!
aligned. !Place photos behind the grey filters.!
Use the general AIESEC colors throughout the slides.!
Word Documents
Use only the official word documents that are brand !aligned with the new logo.!
You can update the address and information at the bottom of the document for your LC.!
Email Signature
Email signatures need to be aligned to this format. !The banner can be changed according to the program you are driving.!
Also link the banner to the most relevant link for the program.!
LatoABCDEFGHIJKLMNO
PQRSTUVWXYZ
Abcdefghijklmnopkrstuvwxyz
Lato Lato Lato Lato
TIPOGRAPHY
ANY TEXT
} CHASING EMBERS ABCDEFGHIJKLMNOPQRSTUVWXYZ
MAKE A WORD POP OUT IN A TEXT
}
INFO POST AIESEC blue
Layer mode: normal Opacity: 60%
AIESEC FULL blue
Layer mode: normal Opacity: 100%
AIESEC Logo!ALWAYS in the middle!
LG Logo/ SLOGAN!ALWAYS in the middle!
Chasing !embers!
LATO!
MEMBER POST
DO NOT USE ANY FILTERS, WE WANT COLORFUL PICTURES
LG Logo!ALWAYS BOTTOM LEFT!
LDM ALIGNED!QUOTE!
SLOGAN!LINKS!
NAME!AGE/ROL!
OVER A BLUE BOX!
BLUE BOX BEHIND THE FOOTER (OPTIONAL)!
COLORS TIEL
HEX 30c39e
RGB 48/195/158
CMYK 67/0/28/0
LAB 72/-38/-13
BRASIL
HEX 39B14A
RGB 57/177/74
COLOMBIA
HEX F38F1E
RGB 243/143/30
ARGENTINA
HEX 3FA5F1
RGB 63/165/241
C/AMERICA
HEX 7AC543
RGB 122/197/67
EUROPA
HEX ED5A24
RGB 237/90/36
M/ VERDE
HEX 008E45
RGB 0/142/69
APRENDER
HEX 00A599
RGB 0/165/153
SANANDO
HEX 8F278B
RGB 143/39/139
ITALIA
HEX 008E45
RGB 0/142/69
MARRUECOS
HEX 87040E
RGB 134/4/14
LatoABCDEFGHIJKLMNO
PQRSTUVWXYZ
Abcdefghijklmnopkrstuvwxyz
Lato Lato Lato Lato
TIPOGRAPHY
ANY TEXT
}
CHASING EMBERS ABCDEFGHIJKLMNOPQRSTUVWXYZ
SLOGAN/SUBPRODUCTS}
MAKE A WORD POP OUT IN A TEXT
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz }
Lillybelle
INFO POST Tiel
Layer mode: normal Opacity: 40%
AIESEC FULL blue
Layer mode: normal Opacity: 100%
AIESEC Logo!ALWAYS in the middle!
LG Logo/ SLOGAN!ALWAYS in the middle!
LILLYBELLE!
LATO!
SHOWCASING EPs
SLOGAN!LINKS!
NAME!AGE/ROL!
OVER A BLUE BOX!
The picture is the MAIN focus !-Always use the footer (logo on the bottom left, slogan in one line + sign up link)!-Always have a tiel box!-The tiel filter is optional!
PACKAGING
Each package have a color!-Mix Lato and chasing embers! in whithe!-Always use black filter at 40%!-Always use the footer (logo on the bottom left, slogan in one line + sign up link)!-The color box is optional!
LatoABCDEFGHIJKLMNOPQRSTUVWXYZ
Abcdefghijklmnopkrstuvwxyz
Lato Lato Lato Lato
COLOR & TIPOGRAPHY
ANY TEXT
}PURPLE
HEX 28225C
RGB 40/34/92
CMYK 100/99/30/23
LAB 17/16/-35
POST Purple
Layer mode: normal Opacity: 100%
Filter
Layer mode: normal Opacity: 40%
AIESEC Logo/ LG!ALWAYS in the middle!
LG Logo/ SLOGAN!ALWAYS in the middle!
LATO!
SUBPRODUCTS
Each product have a color and a logo-Always use the footer (logo on the bottom left, slogan in one line + sign up link) -Always use the color box
REDHEX: be1621RGB: 190/22/33CMYK: 18/100/91/18
Layer mode: normal Opacity: 100
BLUEHEX: 1d70b7RGB: 29/112/183CMYK: 99/86/0/0
Layer mode: normal Opacity: 100
YELLOWHEX: e99813RGB: 233/152/19CMYK: 7/42/96/1
Layer mode: normal Opacity: 100
EPs
Each product have a color and a logo-Always use the footer (logo on the bottom left, slogan in one line + sign up link) -Always use the color box
LatoABCDEFGHIJKLMNOPQRSTUVWXYZ
Abcdefghijklmnopkrstuvwxyz
Lato Lato Lato Lato
COLOR & TIPOGRAPHY
ANY TEXT
}AQUA
HEX 599CFF
RGB 89/156/255
CMYK 64/35/0/0
LAB 63/1/-57
POST AQUA
Layer mode: normal Opacity: 40%
AIESEC Logo/ GSU!ALWAYS in the middle!
GSU Logo/ SLOGAN!ALWAYS in the middle!
LATO!
ABOUT
“Por México” is our iGC product line. It’s used to promote the projects available in Mexico.
Please notice, this is not and cannot be used as a general entity logo. It is also NOT a message.
COLORS TIEL
HEX 30c39e
RGB 48/195/158
CMYK 75/0/19/23
HSB 165/75/76
LAB 70/-46/7
Climate Action
HEX 3F7E44
RGB 63/126/68
Gender Equality
HEX FF3A21
RGB 255/58/45
Quality Education
HEX C5192D
RGB 197/25/45
Life and Land
HEX 56C02B
RGB 86/192/43
Peace and Justice
HEX 00689D
RGB 0/104/157
GoodHealth
HEX 4C9F38
RGB 76/159/56
Partnershipsfor the goals
HEX 19486A
RGB 25/72/106
Reduce Inequalities
HEX DD1367
RGB 221/19/103
General POST Black Filter
Layer mode: normal Opacity: 40%
Black Filter
Layer mode: normal Opacity: 100%
AIESEC Logo!ALWAYS bottom left!
Followed by the GG logo!
Global Goal name!ALWAYS in the middle!
GG color!
LATO!
Por Mexico logo!ALWAYS in the middle!
LatoABCDEFGHIJKLMNOPQRSTUVWXYZ
Abcdefghijklmnopkrstuvwxyz
Lato Lato Lato Lato
COLOR & TIPOGRAPHY
ANY TEXT
}Yellow
HEX FFC945
RGB 255/201/69
CMYK 0/24/79/0
LAB 84/10/69
General POST Black Filter
Layer mode: normal Opacity: 40%
AIESEC Logo!ALWAYS bottom left!
link!
LATO!
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