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Aging and Technology: What the Data Tells Us
Session #HAT2, February 11th , 2019
Ginna Baik, Senior Care Strategist, CDW Healthcare
Sean Houghton, Associate Director, Ipsos Healthcare
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Ginna Baik, B.A. English Language & Literature, University of Michigan, Senior Care Practice Lead, CDW Healthcare
Has no real or apparent conflicts of interest to report.
Sean Houghton, MD&D Connected and Digital health lead, Ipsos Healthcare
Has no real or apparent conflicts of interest to report.
Conflict of Interest
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• Our perception of old age and how it influences health and well-being
• Taking charge and the opportunities it creates
• Looking into the importance of user-experience and what can be done to better understand the customer
• Overview of adoption of technology with older adults
• Review emerging technology adoption with older adults
• Telehealth trends with older adults
• Questions and Answers
Agenda
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• Describe perceptions of later life
• Assess the latest adoption rate of technology amongst older adults and what motivates them to embrace technology
• Discuss the unmet needs based on research insights as well as explore the future technological opportunities in healthcare
Learning Objectives
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How old is “old”?
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Base: 18,262 adults aged 16-64 in 30 countries, online, 24th August – 7th September 2018
Our perception of age varies making the definition of “old” relative to the cultural context
…
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“I mean, I'm not elderly. I'm only 74 really. I mean, I don't
think you're elderly until you’re in your late 70s
nowadays, because of course everybody's kept alive with
drugs”.
Feeling positive about age has a profound impact on health and well-being
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The media has a strong impact on our image of old age, often in a negative way
Base: 20,286 adults aged 16-64 in 29 countries, online, 24th August – 7th September 2018
…
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Community and the sense of purpose influence our expectation of health in old age
Base: 20,286 adults aged 16-64 in 29 countries, online, 24th August – 7th September 2018
…
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30%
26%
24%
22%
20%
20%
19%
18%
16%
13%
9%
7%
6%
5%
5%
4%
4%
3%
3%
3%
Not having enough money to live on
Losing mobility
Losing memory
Being unable to do things I once could
Losing family or friends through death
Being in pain
Being lonely
Losing independence
Dying
Losing hearing/sight
Being treated badly
Being bored
Being more susceptible to crime
Having to give up work
Being left behind by technology
Getting grey-haired or bald
Providing care to someone else
Being old-fashioned
Having to move out of my home
I don't expect to live into older age
36%
32%
26%
26%
20%
20%
17%
14%
13%
11%
10%
10%
8%
7%
5%
2%
More time to spend with friends/family
More time for hobbies/leisure
More time for holidays and travel
Giving up work
Being financially secure
Having a slower pace of life
Less stress
Being wiser
More peace and quiet
Having more time to look after the…
Being more experienced/confident
Being able to help others (e.g.…
Having good memories
Learning a new skill
Making new friends
More time to get to know the local…
BEST VS. WORST ABOUT GETTING OLD
Base: 20,788 adults aged 16-64, online, 24th August – 7th September 2018
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Trust is placed in the potential for technology to make ageing easier
Base: 20,286 adults aged 16-64 in 29 countries, online, 24th August – 7th September 2018
…
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We can take charge and prepare for old age
Base: 20,286 adults aged 16-64 in 29 countries, online, 24th August – 7th September 2018
…
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So where are we today and what needs to be done?
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Challenges/Opportunities
Older Adults:
• TECH ADOPTION: Silent Generation tech reluctance with tech savvier baby boomer residents
• SOCIALIZATION: Technology has impacted social engagement with digital native/digital reluctant
• GRANDPARENTS: Grandparents are being isolated due to distance or digital divide
• DISABILITIES: Aging disabilities are pushing on the need for tech solutions
• SUPPORT/TRAINING: Older adults needs support on technology
Staff:
• TECH RELUCTANCE: Some of your staff are not tech adopters
• OPTIMIZE WORKFLOW: Less workforce requires efficiency and optimization
• RECRUITMENT: Attract younger workforce
• SUPPORT/TRAINING: Staff needs support on technology
Investment:
• Expensive or investment
• Need to refresh every 3-5 years due to technology ever changing
• Is there an ROI? Can you afford not to invest?
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Once seniors are online, they engage at high levels with digital devices and content
***Pew samples exclude those in different types of care facilities.
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Four-in-ten seniors now
own smartphones,
more than double the
share that did so in 2013
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Most older adults say
technology has had a mostly
positive impact on society
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Mobility Trends — Adoption by Older Adults GrowsSeniors are using the Internet to:
Sources: PewInternet.org, “Older Adults and Technology Use,” April 2016Brookings.edu, “Why Senior Citizens Use the Internet,” April 2014
67%of seniors are going online (Biggest Growth Segment)
50% of seniors have a broadband connection in their home
7 in 10 seniors
who go online do so every day or almost every day; an additional 11% go online 3–5 times a week
82%of older Americans have a cellphone
29%of seniors own a tablet or e-reader
25% of seniors use a smartphone
Easily communicate with family and friends
75%
Shop for products and services
58%
Get information about healthcare and medical issues
53%
Keep up with news
40%
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Digital Gap Getting Smaller
67% 97%
CAUTIONDIGITAL DIVIDE
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1 in 2 Grandparents live 100+ Miles Away from their Grandkids
AARP Grandparents Study March 2012
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Social and Purpose Lead Adoption
The #1 reason that aging adults use technology today is to stay connected with their families.
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Older Adults Perceptions on Digital Healthcare
CDW 2016 Patient Engagement Survey surveyed 201 patients and 201 healthcare providers to look at patient engagement. 24% of those surveyed were over the age of 65+
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SAFET
Y
ACTIVITY
MONITOR
S
ROBOTICS/
INTERNET OF
THINGS
HEALTH &
WELLNESS
AUTONOMOUS
VEHICLES
VOICE
INTERFACES
PLATFORM
SERVICES
General Technology
Age-SpecificTechnologyLow
Volume
High Volume
CO
ST
PERS, medication monitors,
fall monitors
TruSense, Great Call, EVO, Vital Tech, Billy
Exoskeletons, Roomba, Parro, Joy for All, EllyQ, Savioke
WeMo Switch, Ring Doorbell,
Nest
Fitbit, Bisu, Kenzen Patch, Samsung, Apple,
EarlySense, Oura, Motiv, Omron
Facebook, Rendever,
Skype, Personal
Hearing devices, AR & VR devices
Amazon Echo, Cortana,
Google Home, Siri,
Bixby
Uber/ Lyft/ SiverRide, Instacart,
Blue Apron/Hello Fresh, Amazon
Home Services/ TaskRabbit,
Seamless /GrubHub, Doordash,
UberEats -
SOCIAL
TECH
Waymo, Tesla, Apple, Voyage
GM. Ford, Bosch, Volkswagen, BMW
What is “Aging Technology?”
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Voice First Devices: Are they all Equal?
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Spectrum of Connectedness
Fully Integrated Connected Stand Alone
SmartThings Hub and
Sensors
Breezie Tablet
Billy App on
Samsung
Galaxy S9
Connected
Thermostat
Connected
Light bulb
Connected Door
locks
Connected
Light switches
Samsung Smart Fridge
and Induction Cook Top
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WEarables for Older Adults
• Project with 800 older adults in 15 locations and three countries
• Ages 65 to 95 years
• Both in independent and assisted living communities
• Various mobility aids and disease conditions
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Wearables for older adults present new challenges
Charging routine
Automating data
synchronization
Simplifying data
interpretation
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Virtual Reality
• Pain reduced by 25%
• Anxiety reduced by 60%
• “Most significant singular
impact of anything he’s tried
related to pain management”
• “Dramatically reduced both
his pain level and his anxiety
at least one full point.”
Ref: Patient Testimonials. Applied VR. Cedars-Sinai Medical Center
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The doctor was extremely helpful, friendly and spent as much time with me as I needed.
– Care Center Resident
This service was extremely helpful, my father has dementia and him going to the doctor creates a lot of unnecessary risks.
– Family Member
The patient didn’t think he needed to see a geriatrician, but at the end of the call the doctor was able to address other problems the resident didn’t initially mention.
– Care Staff
Ref: Front Porch Innovation Center
Telehealth Benefits to Older Adults
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Questions?
Ginna Baik
Senior Care Strategist
@ginnabaik
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